Press Releases - Wieden + Kennedy Amsterdam - Adforum.com https://www.adforum.com/agency/7036/press-releases/rss Wieden + Kennedy Amsterdam Press Releases at Adforum.com en-us Adforum.com Copyright 2021 MSF lance une plateforme de financement participatif pour garantir son indépendance https://www.adforum.com/agency/7036/press-releases/62243/msf-lance-une-plateforme-de-financement-participatif-pour-garantir-son-independance https://www.adforum.com/agency/7036/press-releases/62243/msf-lance-une-plateforme-de-financement-participatif-pour-garantir-son-independance PARIS – 22 Novembre 2016. L’indépendance n’a pas de prix mais elle a un coût. Pour garantir

son indépendance, Médecins Sans Frontières (MSF) lance une plateforme de financement

participatif en ligne. Présentée par le comédien Ahmed Dramé, la plateforme est destinée aux

jeunes donateurs, avec un objectif de collecte de 1 million d’euros.

Depuis sa création en 1971, l’action de MSF est basée sur un principe fondateur : l’indépendance.

C’est cette indépendance financière, rendue possible par des donateurs individuels (96% des

ressources de MSF proviennent de fonds privés), qui permet à MSF d’intervenir dans des régions

du monde délaissés par les médias. Cette indépendance permet à MSF d’agir dans des zones de

conflit qui représentent 50 % de ses terrains d’intervention. Elle permet aussi à MSF d’être

considérée comme une organisation humanitaire fiable et impartiale, sans autre préoccupation que

la santé de ses patients. Enfin, cette indépendance donne à MSF la possibilité de s’exprimer

librement lorsque l’accès aux patients est entravé ou menacé.

C’est pourquoi MSF lance une campagne via une plateforme de financement participatif –

independance.msf.fr. Destinée aux jeunes de 18 à 35 ans, la plateforme offre une gamme de

récompenses inédites correspondant à tous les montants de don. De collaborations exclusives

avec des créateurs français comme Maison Kitsuné et Paris Nord à des expériences telles qu’un

dîner en tête a tête avec un médecin, ou une guitare dédicacée par le groupe Muse, les donateurs

trouveront tous une récompense à la hauteur de leur don. (Vous trouverez ci-joint la liste complète

des récompenses et de nos partenaires).

Mélanie Cagniart, Directrice de la collecte de fonds privés chez Médecins sans Frontières : “C’est

la première fois que nous créons une campagne clairement destinée à un public plus jeune, c’est

aussi la première fois que nous mettons en place une mécanique de financement participatif. Nous

pensons que de nombreux jeunes sont susceptibles de se reconnaitre dans les valeurs de MSF

notamment celle de l’indépendance. Aujourd’hui ils nous connaissent mal. Contrairement à leurs

parents qui ont grandi avec Médecins sans Frontières, ils n’ont aucune idée de qui nous sommes

ou de ce que nous faisons. Avec cette campagne nous voulons les mobiliser d’une manière qui

correspond mieux à leur culture et à leur mode de vie – en leur offrant des récompenses et des

expériences pour leur montrer que donner est utile mais peut aussi être agréable“.

MSF s’est associée au comédien Ahmed Dramé, ambassadeur de la plateforme et personnage

principal du film et de la campagne. Un film de 90s est visible sur la plateforme, ainsi qu’une

version de 30s diffusée à la télévision et en ligne. La campagne est également soutenue par des

annonces presse, de l’affichage sauvage et des formats digitaux.

La plateforme et la campagne ont été créées par Wieden+Kennedy Amsterdam.

Thierry Albert, Directeur de la création : "C’est un honneur pour nous de travailler avec MSF. Nous

sommes admiratifs de leur travail depuis de longues années et nous rêvions de les aider dans leur

mission. Mettre au point une plateforme de financement participatif semblait la meilleure façon de

toucher un public plus jeune et nous sommes très reconnaissants envers toutes les marques et

personnalités qui nous ont aidé à créer des récompenses assez uniques. Plus que jamais, le

monde a besoin de MSF, aidez-nous à garantir leur indépendance."

Ahmed Dramé, ambassadeur MSF : “Participer à cette campagne pour moi est un symbole fort, la

jeunesse représente le futur, le changement. Nous aimerons tous voir moins de souffrance sur

cette terre, et il est important que l'on sache que les jeunes sont impliqués. Mon engagement

représente celui de la jeunesse et je suis convaincu, que si je suis reconnaissant envers le travail

et les efforts fourni par MSF depuis toutes ces années, beaucoup d'autres le sont aussi. Ma

génération n'est pas immobile, elle agit et j'ai confiance en elle. “

Avec pour objectif de récolter 1 million d’euros en 60 jours, les donateurs ont jusqu’au 19 janvier

2017 pour soutenir MSF. En accord avec l’esprit de MSF, les partenaires sont des marques, des

artistes ou des personnalités indépendantes qui ont donné leur temps et leur énergie pour créer

des produits et des expériences exclusives à la plateforme. En plus des vêtements et accessoires

qui permettent aux donateurs d’afficher fièrement leur soutien, des expériences telles que suivre

une mission de MSF avec des journalistes de Vice News, donnent à tous l’opportunité d’approcher

au plus près l’action de MSF. 

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2016-11-24 00:00:00
AB InBev launches exclusive Tiësto music video and global campaign in celebration of Tomorrowland partnership https://www.adforum.com/agency/7036/press-releases/59899/ab-inbev-launches-exclusive-tiesto-music-video-and-global-campaign-in-celebration-of-tomorrowland-partnership https://www.adforum.com/agency/7036/press-releases/59899/ab-inbev-launches-exclusive-tiesto-music-video-and-global-campaign-in-celebration-of-tomorrowland-partnership (AMSTERDAM – July 19, 2016) To celebrate its exclusive sponsorship of Tomorrowland, one of the

world’s largest electronic music festivals, Anheuser-Busch InBev has launched ‘Infected by Music’ - a

cross-brand global campaign to bring exclusive music experiences leading up to and during the Belgian

edition of the festival (July 22-24) and reaching consumers all around the world.

At the heart of the global campaign is ‘Infected’ – an original song and music video made exclusively for

AB InBev’s Tomorrowland partnership in collaboration with globally iconic Dutch DJ and producer,

Tiësto, and LA producer and DJ, JAUZ. The 3-minute ‘Infected’ music video aims to get people fired up

for Tomorrowland, and allows those around the world who can’t be at the festival in Belgium to get

infected by music.

Created by Wieden+Kennedy Amsterdam, the campaign and music video are inspired by the inherently

infectious music of Tomorrowland and the transformation that happens to consumers when they are

immersed by the energy of the festival’s experience and become infected by the music. Created in

partnership with Canada, the music video sees people at the festival spark an epidemic of love and

dance, as they transform into colorful furry creatures who eventually take over the world. Creatures

who only want to dance, be their better, furrier selves, and infect the globe with the vibe of

Tomorrowland.

In addition to the main 3-minute music video a 30-second version will feature online and air on

broadcast in selected markets, while a series of mini-trailers will feature across online and social

channels. At the festival itself Tiësto will perform ‘Infected’ live for the first time on the main stage and

AB InBev brands will provide exclusive experiences at ‘The Brew District’ – an area within

Tomorrowland’s Dreamville campsite that features an around-the- clock open bar, food trucks and

boutique glamping huts. Beyond the Tomorrowland festival in Belgium, 25 international markets will

execute a series of local events against AB InBev’s global Tomorrowland sponsorship, with brands

including Jupiler, Beck’s, Budweiser, Quilmes and Cubanisto. In addition, AB InBev is the exclusive

partner to broadcast the Tomorrowland Live Stream online and in bars and clubs throughout the

weekend.

“We’re thrilled to partner with the leader in electronic music festivals - Tomorrowland, as they create

unprecedented music experiences for fans around the world. As a global company engaging with an

evolving and connected global consumer, our ambition is to create memorable and meaningful

moments for and with them – whether that is providing them access to new music from their favorite

DJ, money can’t buy experiences or simply elevating their beer experience on-site –we believe that

consumers will be more engaged if we provide value back to them,” said Lara Krug, AB InBev Global

Director, Experiential Marketing. “AB InBev believes in the power of music to transform and is

committed to creating authentic music moments that engage people across the globe.”

1 DJ Magazine’s annual Top 100 DJs readership poll; 2002, 2003, 2004

On the campaign and film W+K Amsterdam Creative Director, Thierry Albert, says: “Tomorrowland

unites the world through a love of music. It brings together completely different people with completely

different lives from completely different corners of the world. And this is when the magic happens. The

festival transforms goers into the true version of themselves. In the ‘Infected’ music video we bring this

to life by visually displaying this transformation as free, loving, dancing, singing creature who only wants

to party, love and drink cold beverages. Which sounds like music to my French ears...” 

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2016-07-22 00:00:00
Booking.com celebrates sports enthusiasts ahead of an epic summer of sports https://www.adforum.com/agency/7036/press-releases/58456/booking-com-celebrates-sports-enthusiasts-ahead-of-an-epic-summer-of-sports https://www.adforum.com/agency/7036/press-releases/58456/booking-com-celebrates-sports-enthusiasts-ahead-of-an-epic-summer-of-sports AMSTERDAM – JUNE 10, 2016 – Today Booking.com, the global leader in connecting travelers with the

widest choice of incredible places to stay, reveals its global summer campaign celebrating the glorious

eccentricities of passionate sports enthusiasts.

With upcoming sporting extravaganzas in France and Rio de Janeiro, this summer will see thousands of

fans and would-be sportsmen watching their heroes from afar. But with the right room, they can be in

the thick of the action and closer to their dreams than ever before. In celebration of these events and

the people that love sports, the campaign is the next chapter of the brand’s Passions creative platform,

which first launched in March and encourages people to live whatever passion they’re into. Because

whoever you are and whatever you are into, you can find your perfect accommodation with

Booking.com.

Created by Wieden+Kennedy Amsterdam, the new integrated Passions campaign launches with 60-

second film 'Get in the Game', which celebrates the unbridled passion of those who travel to support

and experience their favorite sport. Two additional films, 'All the Way' and 'Win or Lose' (which will

launch in the coming weeks), explore the highs and lows of football fans on tour and demonstrates how

Booking.com supports travelers no matter a game’s outcome. The films will roll out globally on TV,

cinema and online, and are supported by digital, social and sponsorship strategies.

Sean Condon, W+K Amsterdam Creative Director, says: “When a savvy traveler wants to find the ideal

room for their sporting passion – whether it’s football, surfing, cycling or running – they need look no

further than Booking.com. Our spots bring that idea to life in typical Booking fashion – insightful humor,

inspiring travel moments and a few surprises.”

In addition to the global campaign launch, Booking.com today also announce legendary footballer

Thierry Henry as the company’s official ambassador for the 2016 Summer of Sports. Henry has a cameo

role in the new 'Get in the Game' TVC and will further collaborate with the brand on a number of

additional initiatives over the course of the summer, sharing his experiences and motivating everyone to

explore their passions through travel.

“We are so thrilled to be working with Thierry,” said Pepijn Rijvers, Chief Marketing Officer at

Booking.com. “Like sport, travel has a special power to transform lives. We want to spark people’s

imagination with possibilities they might not have considered before and Thierry is the perfect person to

help us amplify and deliver on that mission. Especially this summer with the buzz around such inclusive

and captivating sporting events, there are so many once-in- a-lifetime experiences just waiting to be had.

Whatever you’re interested in, pursue it, travel for it—the world is yours to discover.”

The campaign rolls out from today in the United Kingdom, Brazil, Germany, France, Italy, Spain, Poland

and Sweden, and in the coming months in Australia and Canada.

Fans can view the films on Booking.com’s YouTube channel now, and no matter what it is, anyone in the

world can search by the passion at https://www.booking.com/destinationfinder.en-gb.html 

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2016-06-10 00:00:00
CORONA REVEALS ‘THIS IS LIVING’ NEW GLOBAL BRAND PLATFORM https://www.adforum.com/agency/7036/press-releases/57520/corona-reveals-this-is-living-new-global-brand-platform https://www.adforum.com/agency/7036/press-releases/57520/corona-reveals-this-is-living-new-global-brand-platform With a vast majority of our lives spent inside, CORONA wants to remind us to

go outside to live more moments that matter

[If digital release - replace image with looping Bottle Film]

May 12, 2016 —CORONA launches ‘This Is Living’: tapping into the universal desire for freedom, the brand

wants to inspire people to go outside and live more moments that matter. Through original content featuring

authentic voices from around the world, this new global brand platform reminds consumers to relax, enjoy life

and live authentic moments with friends.

With the vast majority of our lives spent indoors, the new platform reminds us that outside is where our best

side shines through. From times spent with friends at the beach to sharing a Corona or two on a sunny

afternoon, those are the moments that make you stop and think, “this is living”. An evolution of CORONA’s

iconic beach style, ‘This Is Living’ builds upon the brand’s existing iconic world of sand, salty water and sun,

while adding emotion through very tangible moments and experiences in life, lived by true fans of the brand.

Through hyper sound design and evocative imagery, every element of the campaign takes a viscerally

inclusive approach, transporting viewers outside and into the moment. And in a nod to the authenticity of the

brand, CORONA has exclusively selected people around the world that embody the ‘This Is Living’ lifestyle

to feature in the campaign. The World Surf League’s Matt Wilkinson, Julian Wilson, and Alejo Muniz have

been brought on as surf ambassadors for the campaign, local Brazilian surfer Pedro Bahia was filmed in

Fernando de Noronha for 60-second ‘The Flow’ film, and local influencers were selected around the world to

shoot CORONA’s ‘#ThisIsLiving Moments’ - a uniquely time-stamped content series documenting personal

stories to be shared across social media.

In addition to ‘The Flow’, CORONA’s signature way to enjoy its refreshing beer is brought to life through

‘Lime Ritual’, a mesmerizing 60-second film shot from the view of the lime. A series of 15-second product

films that focus on the bottle have also been created, which leverage the unique transparency of the product

using it to frame life moments that truly matter in a visually compelling way.

The campaign’s out of home represents the new ‘This Is Living’ positioning with executions featuring both

active and relaxed moments, and which aim to serve as a mini-vacation from normal life for the viewer. The

executions will run as outdoor, print and online, in addition to underpinning a comprehensive new social

media strategy for the brand.

Thiago Zanettini, Global Corona Vice-President at Anheuser-Busch InBev, says: “We are excited to launch

‘This Is Living’ - our new brand ideal truly shows what CORONA stands for. With so much of our time spent

indoors, we as a brand want to capture the desire to disconnect in order to reconnect and re-energize, a

sentiment that resonates with our consumers on a global scale. ‘This Is Living’ will celebrate the authentic,

simple, and beautiful moments in life spent outside.”

Mark Bernath, Executive Creative Director at Wieden+Kennedy Amsterdam – the agency who created the

campaign, says: “Corona’s new creative positioning is an evolution of the brand’s iconic style - it’s still

visually guided by the beach as it has always been, only now we are bringing more meaning to the reasons

to go there. This is living is the articulation of that feeling we have when we find ourselves in awe of where

we are. Our feet in the sand. A Corona in our hand. And space to breathe."

In the coming months the campaign will roll out in the United Kingdom, Europe, South America, Asia Pacific

and North America (excl. USA). Fans can view the work now at www.corona.com

+++ 

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2016-05-16 00:00:00
Digital activation brings Milka Biscuit jar characters to life https://www.adforum.com/agency/7036/press-releases/57163/digital-activation-brings-milka-biscuit-jar-characters-to-life https://www.adforum.com/agency/7036/press-releases/57163/digital-activation-brings-milka-biscuit-jar-characters-to-life Amsterdam, May 3 2016 – Milka, the world’s most tender melting chocolate, follows the

launch of its new global brand platform - Tenderness Is Inside, with a pan-European

campaign that sees fans literally able to get their hands on Milka’s new biscuit jar characters.

Rolling out from today in more than 20 countries across Europe, a core trailer sets up the

concept, while five further films each introduce one loveable character and their favorite

Milka biscuit; we meet the handsome and fearless mountaineer Anton, the anxiously waiting

Cookie Time clock, glitz and glamour loving Fluffy, wise and sweet Grandpa and the always

hungry Mama Bear. By liking the film of their favorite character on Facebook, fans go into

the draw to win a real-life, limited edition, ceramic biscuit jar – with thousands to be won

across Europe.

Created by Wieden+Kennedy Amsterdam, the digital activation is part of a fully integrated

campaign for Milka Biscuits that launched earlier this month with the release of the Biscuit

Jar, which previewed the five animated characters. The TVC was one of two films that

launched Milka’s first-ever global brand platform - Tenderness Is Inside; a bold move for the

iconic brand that sees communications united both globally and across its chocolate and

biscuit categories.

Charles-Henri Casala, Europe Treat Biscuits Base & Equity Marketing lead, says: “Following

the successful ‘Tenderness Is Inside’ platform launch we are excited to enrich the ‘Lilaberg’

story with our Biscuit Jar characters. Each of our loveable jars is the proud ambassador of a

specific product within our delicious Milka biscuits portfolio, showing our range diversity in a

playful way while increasing resonance across our scaled audiences in digital.”

The six films for the digital activation can be found now on Milka’s European Facebook and

YouTube pages, with fans able to vote for their favorite on Facebook. In addition to the

films, YouTube and Trueview pre-roll and Facebook cinemagraphs will also encourage fans

to vote and be in to win a chance to take home their very own biscuit jar. The overall

integrated campaign also includes out of home and point of sale advertising across Europe.

Daniel Schaefer and Szymon Rose, W+K Amsterdam Creative Directors, say: "Who are the

ultimate experts in biscuits? Biscuit jars obviously! Who knows biscuits better than them? So

we created a bunch of biscuit jars to become the testimonials for our campaign. For example

Anton, our brave mountaineer, who doesn't care that his leg is permanently attached to a

mountain. Or Fluffy, probably the most narcissistic little monster you've ever seen. They're

lovable and sweet, just like the Milka Biscuits they advocate. Perfect ambassadors for

Milka's new brand platform 'Tenderness is inside'.”

The digital campaign rolls out from today across more than 20 countries, including Germany,

France, Poland, Italy and Spain, with over 3,000 Milka Biscuit jars to be won. Dates per

market vary so fans are recommended to check their local Milka Facebook page for more

details. 

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2016-05-06 00:00:00
Blaise Matuidi shines like a star in Nike Football campaign https://www.adforum.com/agency/7036/press-releases/56024/blaise-matuidi-shines-like-a-star-in-nike-football-campaign https://www.adforum.com/agency/7036/press-releases/56024/blaise-matuidi-shines-like-a-star-in-nike-football-campaign Amsterdam, 6 April 2016. Nike believes that brilliant football is contagious, and that one move

can change the game. The brand’s latest campaign brings this story of contagious football to

kids all over the world, sparking them to play brilliant football themselves.

SPARK BRILLIANCE, which launches in France from today and will shortly roll out digitally

across the globe, charts the progression of French footballer Blaise Matuidi’s career - a player

who is emblematic of the SPARK BRILLIANCE idea.

The campaign’s 90-second film begins with a young Matuidi recalling a decisive moment of

footballing brilliance from legendary former PSG and Nigerian player Jay-Jay Okocha — then in

his prime. This formative moment spurred Matuidi to even greater achievements that pay the

story forward. His singular skills, team play and enigmatic goal celebrations today inspire his

teammates, fans and future generations of players.

The film's narrative culminates by underscoring football’s wider power to transcend boundaries;

it charts Matuidi’s emergence from all-action midfielder to charismatic cultural and style

influencer of contemporary creatives, like French hip-hop artist Niska.

Created by Wieden+Kennedy Amsterdam, the campaign is part of Nike’s 2016 global football

platform. 60, 20 and 15-second versions accompany the long-form film, along with influencer

partnerships and online media further underpinning the campaign.

David Smith and Craig Williams, W+K Amsterdam Creative Directors, said: "Blaise Matuidi is an

infectious footballer, his style and swag, on and off the pitch, has made him a beacon of French

popular culture. Just google "charo life" to feel the Blaise effect.”

The campaign also features the new national French football kit, which was first revealed on

March 18, a further nod to the blend of performance and style Blaise represents.

SPARK BRILLIANCE will air on TV in France and roll out on digital channels globally in the

coming week. Fans can enjoy the French version of the film now on Nike Football’s YouTube

channel.

- ENDS - 

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2016-04-07 00:00:00
Nike takes fans inside the locker room in new football campaign https://www.adforum.com/agency/7036/press-releases/55873/nike-takes-fans-inside-the-locker-room-in-new-football-campaign https://www.adforum.com/agency/7036/press-releases/55873/nike-takes-fans-inside-the-locker-room-in-new-football-campaign Amsterdam, 30 March 2016. Nike has launched an inspirational campaign that takes fans into the

locker-room of the Turkish national team for a half-time speech by their captain, Arda Turan. Part

of the brand’s global football platform ‘Spark Brilliance’, the integrated campaign aims to inspire

young players in Turkey and all over Europe.

When a team is down, when a game is going against you, it takes a brilliant leader to turn that

around. Arda Turan is that kind of guy. One of the greats of Turkish football, he has the ability to

spark brilliance and turn his team around, to change the course of a game with his actions and his

words.

The national campaign, created by Wieden+Kennedy Amsterdam, kicked off last week with 60-

second TVC ‘Half-Time Speech’. To enable viewers to fully immerse themselves in Arda’s speech,

Nike have now revealed a 360° version of the film complete with binaural sound, which launched

last night during Turkey’s match against Austria.

The speech was co-written with Arda to create an authentic experience for the viewer. The film

celebrates the team’s spirit as Arda reminds them, and the kids watching the film, that their core

strength as footballers comes from the streets. It comes from the fast, frenetic and incredibly tough

style of play that happens everyday on the streets of Turkey. Survive that, and you can play

anywhere.

Speaking about the project, W+K Amsterdam Creative Directors, David Smith and Craig Williams,

said: “Often 360° technology is used as a gimmick, but in this case, we really felt that it added to

the experience. The circular nature of a team huddle with all the players gathered around the

captain lends itself to using 360° cameras. As did the binaural sound, which amplified the viewer’s

sense of being right in the middle of an amazing team moment.”

In addition to the TVC and 360° online film, the campaign also includes digital and social

activations, print, and in-store Turkish events later this month, which will allow fans to get an even

more immersive experience via VR headsets.

- ENDS - 

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2016-04-01 00:00:00
Whoever you are and whatever you seek, it all starts with Booking.com https://www.adforum.com/agency/7036/press-releases/55209/whoever-you-are-and-whatever-you-seek-it-all-starts-with-booking-com https://www.adforum.com/agency/7036/press-releases/55209/whoever-you-are-and-whatever-you-seek-it-all-starts-with-booking-com Amsterdam, March 1, 2015 – Booking.com releases the Passions campaign to announce their new

Passion Search platform.

Passions, we all have them. Relentless cravings, enthusiasms, itches that need to be scratched. Be that a

chance to dig for truffles, unleash your inner warrior or just wear a lot of chain mail. Whatever you’re

into, you must pursue it.

With this in mind Booking.com, the global leader in connecting travellers with the widest choice of

incredible places to stay, today launched a new technology to help travellers easily search and uncover

the most amazing destinations tied specifically to what interests them most. This new way of searching

is the most comprehensive of its kind in the travel industry – perfectly matching people’s unique

passions and interests with the best destination and accommodation to suit their needs, changing the

face of travel search which is today constrained by search options limited only to a city or a specific

hotel.

To announce the release of such a game changing feature, Wieden+Kennedy Amsterdam have created

Passions, a campaign that celebrates the passions we all have. Following our booking heroes as they

take part in their unique interests around the globe, embracing their inner warrior in Haka, foraging for

fungi in Truffles or revisiting battles from the past in Medieval reenactment. Whatever your passion,

Booking.com has the perfect accommodation to make your dream a reality.

The campaign consists of three 30-second films and 20 and 15 second cut downs, which will roll out

across TV and online channels and a full digital strategy will further underpin the campaign.

“Understanding how important people’s passions are to their travel choices and goals, we wanted to

completely reimagine the way they search, connecting every traveller with those possibilities which

perfectly match their personality, desires and ambitions,” explains Pepijn Rijvers, Chief Marketing

Officer, Booking.com. “At Booking.com we are not just about a transaction. We are all about the

experience. Through the power of technology we love to inspire and empower everyone to uncover and

enjoy the most enriching travel experiences, wherever and whatever that looks like for them.”

Genevieve Hoey, W+K Amsterdam Creative Director, says: “Booking.com is a platform for the people.

It’s where travellers go to really lean into their search, to comb the globe to find the perfect place to

indulge their passion. Creatively, inspiration arose from these Booking bookers, and we’re hoping this

work will inspire others to travel for their heart’s desire.”

The Passions campaign launches today across the United Kingdom, Germany, France, Italy, Spain and

Canada. With additional markets, such as Australia, due to roll out in coming weeks.

Fans can view the TVCs on Booking.com’s YouTube channel now, and anyone in the world can use

Passion Search at https://www.booking.com/destinationfinder.en-gb.html because whoever, you are

and whatever you seek, it all starts with Booking.com 

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2016-03-04 00:00:00
Agency encourages people to ‘Give A F**k’ this festive season in support of refugee crisis https://www.adforum.com/agency/7036/press-releases/52907/agency-encourages-people-to-give-a-fk-this-festive-season-in-support-of-refugee-crisis https://www.adforum.com/agency/7036/press-releases/52907/agency-encourages-people-to-give-a-fk-this-festive-season-in-support-of-refugee-crisis Amsterdam, December 9, 2015 – A word with a bad rep is being transformed into a force of good this festive season, as Wieden+Kennedy Amsterdam encourages people to purchase limited-edition artworks to raise money for the refugee crisis.

By harnessing the power that a single four-letter word has to offend, excite and provoke, the agency today launches – Give A Fuck, a charitable platform that encourages people to take action and which connects the creative community with social causes.

To launch the initiative W+K Amsterdam has partnered with over 60 talented artists from all over the world, asking each to create and donate artworks that represent or feature ‘a f*ck’. The result is more than 100 one-off or limited-edition artworks from varying mediums, which are being sold in aid of Proactiva Open Arms – the lifeguards at the frontline of the refugee crisis.

For sale at letsgiveafuck.org, all the artworks have been specifically created for this project and include oil paintings, sketches, photography, prints, sculptures and craft objects. The artists, who fully donated their efforts and artworks, come from all over the world and include renowned New York documentary filmmaker and street photographer Cheryl Dunn, Amsterdam-based cartoon boomer Troqman, London-based photographer Sophie Ebrard and Spanish illustrator Jorge Lawerta.

Blake Harrop, Wieden+Kennedy Amsterdam Managing Director, says: “As creative people, it’s easy to feel powerless in the face of human tragedy. We wanted to find a way to enable people in the creative community to have a positive impact on social causes, so we decided instead of the usual ad agency Christmas card we’d spend our energy on launching this platform instead. We’ve been overwhelmed by the generosity and support the idea has received from artists around the world.”

All proceeds raised from the sale of the art will be donated to Proactiva Open Arms, a charity from Barcelona, Spain, who are dedicated to saving lives at sea. Having moved their operations to Greece in early September to help refugees safely reach the Greek coast, Proactiva Open Arms’ teams currently cover 17 km of coastline in Lesvos and Chios by land and sea, and ensure approximately 20 boats per day land safely.

Anyone around the globe wanting to participate this holiday season can buy art now at: letsgiveafuck.org. The webshop will be open until December 23rd or until sold out.

Turns out 'f*ck' isn't such a bad word after all. 

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2015-12-09 00:00:00
Nike Launches Russian ‘Better For It’ campaign Celebrating Real Girls of Moscow https://www.adforum.com/agency/7036/press-releases/47778/nike-launches-russian-better-for-it-campaign-celebrating-real-girls-of-moscow https://www.adforum.com/agency/7036/press-releases/47778/nike-launches-russian-better-for-it-campaign-celebrating-real-girls-of-moscow Amsterdam, 2 July 2015. Building on Nike Women’s global ‘Better For It’ platform, Nike Russia launches a national campaign to celebrate the girls who are breaking stereotypes and embracing sport as a part of their everyday life. 

#betterforit is more than just a hashtag. It’s a call to action to share, promote and embrace women’s fitness and sports. With this rallying cry, Nike invites a global community of athletes to push themselves further, whether it’s a personal best in their latest marathon or a weekend run. #betterforit offers athletes a collective inspiration to reach new heights and a place to share their experience. 

In Russia, sport participation is rapidly growing, and there is a group of women who are driving this movement. Free-thinking and free-spirited, their confidence comes from sport and fitness. These women are more comfortable in sneakers than heels, preferring exercise to fad diets. In the new #betterforit campaign created by Wieden+Kennedy Amsterdam, Nike names these women the ‘Real Girls of Moscow’ and shines a light on both sporting legends and the everyday athlete – all of whom inspire woman to be more active. 

The campaign in Moscow is headlined with large outdoor murals, five short online films, and digital and social activations that harness the bold voice of women today and address the dynamic world of sport and fitness with a lighthearted tone and humor. 

The #betterforit movement includes insights from top athletes including Katya Izotova (former World Champion Thai Boxing), Diana Vishneva (ballet dancer) and Adelina Sotnikova (2014 Olympic Gold medalist in Figure Skating). Each athlete is immortalized in a series of giant outdoor murals in Moscow and in animated GIFs geo-located to the original mural so people can find it in Moscow city. 

The same athletes are featured in a series of short films shot by world-renowned sport and fashion photographer, Carlos Serrao. The films, which are each representative of five different disciplines – yoga, long jumping, boxing, figure skating, ballet - highlight a woman’s inner thoughts while working hard towards their goals.  

The #betterforit movement culminated in Moscow when Nike took over Gorky park for a 10 day immersive sport experience. More than 25,000 girls came together over the course of the 10 days to participate in activities ranging from yoga to dance. The experience kicked-off with a global N+TC Tour stop and ended with a Nike Women’s 10k race. Both events featured special athlete guests and were part of the Nike Women’s event series, which united more than 200,000 women and girls from across the globe in 2015, and featured Moscow as a tour stop for the first time. 

“One of priorities of the company is to grow sport participation and inspire more people to be active. We are witnessing a sport boom in Russia and we are happy to fuel this change and perception of sport among youth” – comments Massimo Giunco, Brand Director, Nike Russia. 

David Smith, W+K Amsterdam Creative Director says: “We wanted to give this work a sense of legacy. So many ads today are about a one second moment, and we wanted more, we wanted pieces that would be remembered for a long time. So we broke the usual parameters of advertising and created a series of giant outdoor murals. The results are fantastic. The scale and beauty of the photography really gives these girls the heroic stature they deserved.“ 

The online films were shared on the Nike Woman Russia Facebook and YouTube Channel, while the mural GIFs are being shared via Instagram, VK and on the global Nike Woman #BetterForIt tumblr. 

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2015-07-03 00:00:00
CAMPAIGN ASKS PEOPLE TO VOICE-SIGN PETITION TO HELP CHILDREN WORLDWIDE BE HEARD https://www.adforum.com/agency/7036/press-releases/36399/campaign-asks-people-to-voice-sign-petition-to-help-children-worldwide-be-heard https://www.adforum.com/agency/7036/press-releases/36399/campaign-asks-people-to-voice-sign-petition-to-help-children-worldwide-be-heard Amsterdam, The Netherlands. October 30, 2014

Everyone has the right to be heard, but millions of children around the world are being denied this basic human right. Calls for help from over 150 million children have gone unanswered in the last 10 years because globally child helplines don’t have the resources they need. A new international movement, Free Our Voices, is highlighting their plight by asking people to give their voices via an interactive online petition.

Launching today, Free Our Voices, is a global campaign initiated by Child Helpline International (CHI), a network of child helplines operating in 143 countries[1]. Over 277 million children have contacted CHI in the last decade in need of care and protection, but over 50% of these calls, many of them about violence, neglect, suicide and sexual abuse, went unanswered due to lack of resources.

Created in partnership with Wieden+Kennedy Amsterdam’s in-house creative incubator - The Kennedys - and the digital team at MPC Creative, the pro-bono campaign asks people to pledge their names and voices via an interactive online petition. The aim is to use the power of the collective voice-signatures to raise awareness and help CHI get the support needed from governments, corporations, and telecoms to ensure every child’s call for help is answered.

The website’s custom sound recognition technology allows visitors to sign the petition by verbally recording their name. Each recording is then visualised by a unique written signature determined by the frequency, sound, rhythm and speech pattern of each participant’s individual voice. Signatures can be further personalised with colour patterns and are easily shareable via social channels.

All signatures are rendered in real-time and captured in a 3D gallery in the shape of a young girl’s face - this 3D data-visualisation brings to life the unheard children at the very heart of the campaign. Visitors can explore the gallery to view their own signature and search names of other participants.

Alvaro Sotomayor, Wieden+Kennedy Amsterdam Creative Director, says: “This campaign is very close to our hearts. Toll free numbers in some countries aren’t really free, so we hope that by generating a significant amount of voice signatures we can encourage telecoms to waive all costs, and join us in making the right to be heard a basic human right for everybody.”

In addition to the interactive petition, the Free Our Voices campaign includes a film that depicts people from all walks of life acting as mouthpieces for a young child. The film features on the campaign site and will be seeded online to further help deploy the Free Our Voices message.

Nenita La Rose, Executive Director at Child Helpline International, said: “Free Our Voices is designed to raise awareness about the issues child helplines face and to gather the support and resources we need globally to tackle them. Resources to provide more training for more counsellors, to open more channels of communication for the children and to take their stories to decision makers, in order to shape child friendly policies and strengthen child protection systems.”

People around the globe can voice-sign the petition now at www.freeourvoices.org



[1] Number of child helplines globally as of May 2014

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2014-10-31 00:00:00
NIKE AND KEVIN DURANT CALL ON EUROPEAN PLAYERS TO BE THE BADDEST https://www.adforum.com/agency/7036/press-releases/33532/nike-and-kevin-durant-call-on-european-players-to-be-the-baddest https://www.adforum.com/agency/7036/press-releases/33532/nike-and-kevin-durant-call-on-european-players-to-be-the-baddest Amsterdam, August 18 2014 – Kevin Durant calls on all European basketball players to ‘Be The Baddest’ in Nike’s latest campaign for Foot Locker.

The journey to become the baddest is not an easy one. Young ballers aren't always given the opportunity to play; they might be knocked back and even told that they won’t make it. But Kevin Durant, Nike and Foot Locker believe the baddest can come from anywhere so are on the #searchforthebaddest new European player.

Created in partnership with Wieden+Kennedy Amsterdam, the campaign’s 60-second film aims to inspire European ballers. Showing them how Kevin Durant 's rise to the top from humble beginnings probably isn't that different from what they face. So there's no reason why they shouldn't make it too. If they keep working, trying and believing then one-day they might just be ready to take on Kevin Durant and earn the title of the baddest player alive.

‘Be The Baddest’ launches the new Nike KD7 collection and Air Force 1, available at Foot Locker. A version of the spot will also air in North America as a follow-up to Nike’s ‘The Baddest’ film, which launched earlier this year.

Social and digital activity supports the TVC, which will air in the United Kingdom, Spain, Italy and France from August 28. Fans can watch the film on Foot Locker Europe’s Youtube page now.

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2014-08-25 00:00:00
HOLIDAYS WITH ME, MYSELF AND I - BOOKING.COM’S LATEST TVC CELEBRATES THE LONE FEMALE TRAVELER https://www.adforum.com/agency/7036/press-releases/29013/holidays-with-me-myself-and-i-booking-coms-latest-tvc-celebrates-the-lone-female-traveler https://www.adforum.com/agency/7036/press-releases/29013/holidays-with-me-myself-and-i-booking-coms-latest-tvc-celebrates-the-lone-female-traveler AMSTERDAM – April 28th 2014 – The latest TVC from Booking.com, Planet Earth’s #1 accommodation site, celebrates the lone female traveller after insight reveals that women feel more confident as a result of traveling alone.

Findings released today as part of the first Solo Travel Report commissioned by Booking.com, has revealed half of female solo travel enthusiasts (50%) are now more likely to holiday alone than they were five years ago. Whilst it might be the assumption that solo travel could be about an escape from everyday mundane life, the report showed that these women are more inclined to want to get away from it all to experience new cultures, with two thirds (65%) saying they actually feel more confident when taking a trip by themselves.

Created with Wieden+Kennedy Amsterdam, the 30-second ‘Brianless’ TVC celebrates this insight and the empowerment of the woman solo-traveller. The film tells the story of Jen, who loves her partner Brian, but doesn’t necessarily love the same type of holiday he does. Will she miss him or will this be her vacation of a lifetime?

The Booking.com Solo Travel Report concluded the trend also looks set to grow with over half (51%) of female solo travel fans saying they plan to do so again in the next 12 months. Additionally, over 80% of female Booking.com users interviewed separately claim they feel more confident when taking a trip by themselves. A number of factors are thought to be at play here, including the reassurance obtained by using a trusted site to book their accommodation.

“Our research suggests that female solo travel is a phenomenon that is here to stay,” comments Paul Hennessy, CMO at Booking.com. “Booking.com is at the heart of all travel planning, and gives us all that comfort we need when making our accommodation bookings. The Booking.com platform is committed to empower all travelers, no matter whether you’re going it alone or with friends, with the ability to book with confidence anywhere in the world, thanks to our destination finder and 27 million reviews.”

With more than 25 different accommodation varieties and over 450,000 properties in 200 countries, Booking.com has the best accommodation offering in the world, ensuring that women traveling alone can feel confident that they will get it right every time they book a trip away.

Further demonstrating the epic breadth of accommodation and proving the site’s got whatever a customer is looking for, Booking.com also recently released the 30-second ‘Golf’ spot. Despite being one of the most frustrating sports in the world, golf is a game of love. Those who play it, love it deeply – so much so they go on vacation with it. With the widest range of incredible golf resorts on the planet, golf fanatics can ensure they’ll find that perfect spot where they can sleep, eat, talk and play this beloved game. Of course there are days when the game of golf may not love them back, but even a triple digit scorecard spanking hurts less when the 19th hole is a champion ‘Booking.yeah’ golf accommodation.

‘Brianless’ will air across the UK and US from Monday 28 April 2014, while ‘Golf’ is live now in the UK, USA, Canada and Australia. Both spots can also be viewed on Booking.com’s YouTube channel.

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2014-04-28 00:00:00
Heineken® introduces The Legendary Posters series in support of global non-profit https://www.adforum.com/agency/7036/press-releases/28050/heineken-introduces-the-legendary-posters-series-in-support-of-global-non-profit https://www.adforum.com/agency/7036/press-releases/28050/heineken-introduces-the-legendary-posters-series-in-support-of-global-non-profit Amsterdam, April 3rd 2014 – Heineken® has partnered with over 40 legendary individuals from the worlds of sport, entertainment and art to create a series of unique posters in support of global non-profit, Reporters Without Borders.

Launching today, The Legendary Posters are far more than just pieces of paper. Stemming from Heineken’s strong belief that crossing borders enables people to get the most out of life, each poster began the same as a simple white canvas, but then undertook a legendary journey, traveling the world and meeting extraordinary people, to come back with its own story to tell.

From the poster that played fireball with tennis-legend Jimmy Connors, to the one that went into a live volcano, each poster is a one-of-a-kind legendary artwork. Each bearing the physical marks of its epic adventure, or the creative signature of the collaborator who customized it.

The full series of Legendary Posters are visible on a custom-developed Tumblr site, which also features a selection of short films depicting the journey that some of the posters undertook. The posters are up for auction, via a built-in eBay tool on the site, all proceeds from which will be donated to Reporters Without Borders, a global non-profit organization that protects journalists and ensures freedom of information worldwide.

The auction is open worldwide now, with people able to place their bids at www.thelegendaryposters.com until 13 April 2014.

Christophe Deloire, Secretary General at Reporters Without Borders, commented, “We are extremely happy to be supported by Heineken and the Legendary Posters campaign. We appreciate the global adventure every poster has undertaken to transform into a unique artwork, with the proceeds that each will raise helping us to defend freedom of information and support journalists worldwide. Thank you so much Heineken for your great support!”

The posters themselves will be exhibited in a number of locations around Amsterdam, from now until the end of the auction period (April 13). Including an event at the Stedelijk, the Netherland’s premier modern art and design museum.

Sandrine Huijgen, Heineken Global Communications Director, commented, 'Legendary posters is one of these fresh ideas, that comes naturally from living the brand every day, for both Heineken and W+K Amsterdam, and wanting to fuel its meaning with creativity. Legendary posters is a fresh idea. Its diversity, unconventionality and positivity are such a testament to how Heineken sees the world - by crossing your borders you enrich your life with amazing experiences. These posters went through quite a few experiences we would all like to live one day, but what fired us up the most, was to make these experiences support freedom of expression in partnership with Reporters Without Borders'.

“Normally, we send relatively resourceful bearded men out into the world to gain some perspective and take part in a legendary journey. This time we decided to see what would happen if we sent a few pieces of paper instead. And in the process raise money for an organisation that is equally interested in finding out what's going on out there in the world”, said Mark Bernath, Wieden+Kennedy Amsterdam Executive Creative Director.

The Legendary Posters is the latest creative iteration of Heineken’s Legends brand platform and was created with Wieden+Kennedy Amsterdam.

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2014-04-03 00:00:00
Booking.com Recognized by HSMAI Adrian Awards and Launches New “Booking Epic” Brand Campaign https://www.adforum.com/agency/7036/press-releases/25650/booking-com-recognized-by-hsmai-adrian-awards-and-launches-new-booking-epic-brand-campaign https://www.adforum.com/agency/7036/press-releases/25650/booking-com-recognized-by-hsmai-adrian-awards-and-launches-new-booking-epic-brand-campaign AMSTERDAM - January 15, 2014Booking.com (http://www.booking.com), the largest brand in the global online accommodation sector, has been recognized by The Hospitality Sales and Marketing Association International (HSMAI) for its first U.S. advertising campaign, ‘Booking.yeah’, which launched in 2013. On the heels of this prestigious recognition, the company has just released its next brand campaign, this time putting the spotlight on Booking.com’s vast range of accommodation.

"We're proud that the Adrian Awards have recognized the Booking.yeah campaign and our commitment to helping U.S. travelers experience the ‘delight of the right’ with their accommodations," said Paul Hennessy, Booking.com’s Chief Marketing Officer. "With more than 25 different varieties and 400,000 properties in 193 countries, Booking.com has the best accommodation offering in the world. As the campaign continues, we look forward to bringing these Booking.yeah moments to even more American travelers from coast to coast.”

Booking.com’s new 2014 campaign will reaffirm its dedication to delighting consumers and raise the bar for travelers, sharing how even the smallest detail in their accommodation can deliver a “Booking Epic” experience.

The first TVC of the campaign, ‘Booking Epic’, dramatizes the quirky things that people love about their accommodation stays, whether it’s a complimentary breakfast, the cashew nuts in the minibar, the “plushocity” of the carpet, or an incredibly powerful hair dryer.

“Finding the right accommodation isn’t just about the killer room and the killer view. We know there are a thousand little and often weird details that cause travelers across the globe to glow,” said joint Wieden+Kennedy Amsterdam Creative Directors Genevieve Hoey and Zach Watkins.

The ‘Booking Epic’ advertising campaign was created by Wieden+Kennedy Amsterdam and will air across the U.S. from January 13, 2014.

Quick facts about the 2014 campaign

* The award-winning filmmaker collective Traktor were at the direction helm once more.

* The TVC was shot in various locations in Auckland and Wellington, New Zealand, along with jungles and beaches in Bali – in Booking.com hotel and accommodation partners.

* Media buying by Wieden+Kennedy New York.

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2014-01-16 00:00:00
Booking.com celebrates Halloween with terrifying campaign that highlights U.S. haunted accommodations https://www.adforum.com/agency/7036/press-releases/23387/booking-com-celebrates-halloween-with-terrifying-campaign-that-highlights-u-s-haunted-accommodations https://www.adforum.com/agency/7036/press-releases/23387/booking-com-celebrates-halloween-with-terrifying-campaign-that-highlights-u-s-haunted-accommodations AMSTERDAM - October 18, 2013. Booking.com, Planet Earth’s #1 accommodation site, is giving fright-loving U.S. audiences what they want this Halloween with an advertising campaign so scary it will have viewers believing they are witnessing the next great horror film.

With the world’s largest variety of accommodations, Booking.com has exactly what customers are looking for - even haunted hotels. Highlighting seven of America’s most ghostly properties, the integrated campaign behaves just like a new movie release. Hitting those predisposed to frightening content, a scary TVC that feels just like a film trailer targets audiences during horror TV and cinema viewing experiences, while a partnership with Fandango aligns with online trailer searches and movie tickets purchases.

Created for the U.S. market with advertising agency Wieden+Kennedy Amsterdam, The Queen Anne Hotel in San Francisco, available on Booking.com, is the star of the campaign’s 60 and 30-second TVC spots. Originally built in 1890 as Miss Mary Lake's School For Girls, the hotel is haunted by former headmistress, Miss Mary herself. Her ghost is still very much felt and seen in her suite, Room 410, where she has even be known to tuck travellers into bed. The hotel’s haunted tale is brought to life in the TVC with Miss Mary’s ghostly presence most definitely felt by one lone female guest.

Paul Hennessy, Booking.com’s Chief Marketing Officer comments, “We are committed to getting it right for our customers and with over 350,000 properties we are able to deliver exactly what they want, even if that is haunted hotels. Halloween presented the perfect opportunity to deliver this message in a way befitting of the holiday; however, despite the campaign's scary approach, customers have nothing to be afraid of as Booking.com has whatever they are looking for.”

The Queen Anne is also depicted along with six other hotels[1] in movie-style posters. Hand-painted by renowned movie-poster illustrator, Akiko Stehrenberger, the posters will feature in-situ in selected movie theater lobbies across the country from October 25.

An online partnership with Fandango further reflects the full movie-going experience by targeting online ticket purchasing and film trailer searches. From October 25 through to Halloween, Fandango will feature the 60-second Queen Anne trailer and showcase the

haunted hotel movie posters in a special ‘House of Horrors’ section. In addition, the site will also boast a Booking.com Halloween skin, pre-rolls and ROS banners.

Lastly, from October 18 until Halloween customers all over the world will be able to search for haunted properties via the Booking.com destination finder to get into the spooky spirit of the holiday.

“From The Shining to Psycho, accommodations have played a key role in the cinematic history of horror. It was important for us that the work stay true to the genre and pay homage

to the content and design that horror fans crave,” says W+K Executive Creative Director Mark Bernath. “It takes a really brave client to make a truly scary advertising campaign. One that I hope will be appreciated by a very specific audience who have already opted into having the daylights scared out of them.”

The 30-second Queen Anne Hotel spot launches on TV today, with the 60-second film airing in cinemas across the country from the 25; both running during targeted Halloween and Horror broadcast content until October 31. To find haunted properties and view the TVC and print visit: www.Booking.com/haunted

Click here to download high-resolution images from the TVC and of the haunted hotel movie posters.



[1] The six other hotels in the campaign are: The National Hotel - Jamestown, California. Stanley Hotel – Estes Park, Colorado. The Vinoy Renaissance – St Petersburg, Florida. The Gettysburg Hotel – Gettysburg, Pennsylvania. Hotel Galdez – Galveston, Texas. The 1886 Crescent Hotel – Eureka Springs, Aransas.

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2013-10-18 00:00:00
Coca-Cola rolls out a little unexpected happiness https://www.adforum.com/agency/7036/press-releases/22936/coca-cola-rolls-out-a-little-unexpected-happiness https://www.adforum.com/agency/7036/press-releases/22936/coca-cola-rolls-out-a-little-unexpected-happiness Amsterdam, Netherlands. October 1, 2013

Coca-Cola today launches Roll Out Happiness, the latest global installment in the brand’s ‘Where Will Happiness Strike Next?’ series. Striving to make our cities and lives a little less gray, the film shows what happened when Coca-Coca rolled out a lush, green park and opened happiness in an unexpected location.

Gray, grau, gri, グレー, šedá – whichever way you say it, the dullness of gray is an all too present fixture for those of us who live in concrete heavy urban cities. To bring people together and help them cast aside their worries to enjoy the moment, Coca-Cola made one spot a little less gray by transforming a drab city square with a pop-up park.

Created with ad agency Wieden+Kennedy Amsterdam, the Roll Out Happiness film depicts the grass being physically rolled out by Coca-Cola’s customized grass-laying vehicle, with surprised passersby looking on as the park takes shape. Bringing people from all walks of life together (and even their dogs) are trees brimming with fun equipment to play with and two special vending machines. With nothing but the instructions to “Take Off Your Shoes To Open Happiness” - the vending machines rewarded those who did with not only the feeling of fresh grass underfoot, but a refreshing bottle of Coca-Cola.

Christy Amador, Coca-Cola Global Digital Brand Strategist, says: "This is one of my favorite "Where Will Happiness Strike Next?" executions. The concept is so simple, yet uplifting – It perfectly demonstrates our strategy – and you can't help but smile as you watch it!"

The film is available to view now on Coca-Cola’s YouTube channel: www.cokeurl.com/rollouthappiness

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2013-10-02 00:00:00
Welcome to ‘Dropped’, Heineken’s® social experiment where only legendary travellers need apply https://www.adforum.com/agency/7036/press-releases/18762/welcome-to-dropped-heinekens-social-experiment-where-only-legendary-travellers-need-apply https://www.adforum.com/agency/7036/press-releases/18762/welcome-to-dropped-heinekens-social-experiment-where-only-legendary-travellers-need-apply Are legends born, or made? To find out Heineken®, as part of its latest global campaign ‘Voyage’, is undertaking it’s most daring experiment yet. It is testing what men are truly made of when taken out of their daily lives and dropped into the great unknown. Imagine the situation. You are a highly social character, out-going and confident. You get chosen to go on a legendary adventure – something you have never done before - a new experience that will test your resourcefulness. But then you find yourself in the freezing wilderness of Alaska – alone on a glacier, with nothing but a giant life-ring, a tuxedo and a plane ticket to get you home – and the airport is hundreds of miles away.
This is ‘Voyage’, a new campaign from premium beer brand Heineken® that takes different men from across the world and drops them in remote global locations with nothing but the most basic of supplies and directions. The result is ‘Dropped’ - a series of episodic adventures following our intrepid explorers on their legendary travel experience.
‘Voyage’ is the fifth instalment of the Heineken ‘Legends’ platform, The integrated campaign, which will live on a variety of platforms across broadcast, digital and mobile, will allow consumers to have a truly immersive experience via the Heineken® Dropped YouTube channel. Here, viewers will be able to follow each ‘Dropped’ voyage, access documentary-style content and also contribute their own video entries to the ‘casting couch’ - with the ultimate chance of partaking in their own legendary travel adventure.
Every ‘Dropped’ travel adventure will be tailored towards the character of its main protagonist - forcing them to discover their own limits and conquer their fears. Across four continents they’ll face a multitude of challenges - tough terrain, curious locals and unusual modes of transport. As the Dropped episodes unfold, so the social experiment will come to life, with viewers of each voyage able to follow how each traveller fares through a series of diary entries and journey updates.
Their final destination? Home. Will they make it? The answer lies within each adventurer – the outcome of each Dropped encounter is completely unscripted, with the participants desire to overcome the challenges the only measurement for success. For all we know legends aren't made, they’re Dropped.
The Voyage TVC, the inspiration for the Dropped travel experiment, will officially air on TV on June 1st, with episodes from the first Dropped adventure launching via Heineken.com and YouTube on June 3rd. Each Dropped experience will encompass three episodes, complemented with behind the scenes content.
Sandrine Huijgen, Global Communications Director, Heineken, commented, “With Voyage, the fifth instalment of our Legends campaign, we want to go further than inspiring men to be resourceful and open to the world. We are giving a few of them the opportunity to go beyond the borders of their comfort zone. Dropped is a social experiment that will challenge the participant to display their true character and if they do, have a legendary travel experience.’
Finally, consumers who buy special packs of Heineken will be able to redeem a code and play an online game that tests their own navigation skills as they embark on a digital voyage. A lucky few will win their own legendary travel experience, with prizes on offer to include adrenalin filled travel adventures and perhaps the ultimate adventurer’s discipline - space-training.
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2013-06-03 00:00:00
Which ‘Road to the Final’ Would You Take? https://www.adforum.com/agency/7036/press-releases/15655/which-road-to-the-final-would-you-take https://www.adforum.com/agency/7036/press-releases/15655/which-road-to-the-final-would-you-take Heineken® invites football fans to use their imagination to get a seat at the UEFA Champions League Final
Amsterdam, 2 April 2013 – As some of the best football teams in the world battle it out in the Quarter-Finals of the UEFA Champions League, Heineken® has unveiled the latest instalment of its ‘Road to the Final’ campaign with the launch of a new ad campaign. The ad demonstrates how, with imagination and resourcefulness, one man is able to witness club football’s most prestigious event – the Final itself.
Premiering around the world today, the ad is the latest element of the brand’s global integrated ‘Road to The Final’ campaign as it celebrates its seventh consecutive year sponsoring the UEFA Champions League.
The ad features one lucky fan, who receives a ticket to the UEFA Champions League Final. The only problem is that he is on the other side of the world and faces a race against the clock to get to the match. Through a combination of resourcefulness, imagination and inventiveness he manages to overcome every obstacle put in his way – to be rewarded with the ultimate football experience – a pitch side seat at Wembley, arriving just before kick-off.
Throughout the ‘Road to the Final’ campaign, Heineken® is encouraging fans to engage with the brand through a series of unique activities from on-pack to in-bar and social media challenges, offering once-in-a-lifetime prizes.
The brand’s Facebook fans can play a pinball game inspired by elements of the advert. Players can compete against each other – and Heineken® ambassadors including four times UEFA Champions League winner Clarence Seedorf – to earn bragging rights. For the Semi-Finals, eager fans will have the chance to engage with Seedorf through Twitter – with the most resourceful receiving prizes for their imaginative responses to the challenges set for them.
As the ‘Road to The Final’ campaign reaches its climax, Heineken® will be rewarding fans for displaying inspiring and imaginative behaviour by offering tickets to the UEFA Champions League Final in Wembley and this year’s Star Final VIP viewing event, in Ibiza. More than 250 lucky fans from around the world will have the chance to experience the combination of football and music in the world’s party and nightlife capital.
Hans Erik Tuijt, Heineken’s Global Activation Director, commented on today’s announcement: “We are delighted to launch the next stage of the ‘The Road to The Final’ campaign with this new TVC. UEFA Champions League fans who enjoy our brand are intelligent, quick witted and worldly people so we have crafted a campaign that they will enjoy being part of.
We aim to inspire UEFA Champions League fans watch the advert, engage with the brand - play the digital game, Tweet Clarence Seedorf and come to Heineken® events. If they do this then they might get the chance to see the Final in a uniquely Heineken® way, whether it’s at Wembley or even Ibiza.”
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2013-04-02 00:00:00
Want to ask a special someone out on a Legendary date in a Legendary way? Serenade your Valentine with Heineken https://www.adforum.com/agency/7036/press-releases/1278/want-to-ask-a-special-someone-out-on-a-legendary-date-in-a-legendary-way-serenade-your-valentine-with-heineken https://www.adforum.com/agency/7036/press-releases/1278/want-to-ask-a-special-someone-out-on-a-legendary-date-in-a-legendary-way-serenade-your-valentine-with-heineken Heineken and Wieden+Kennedy Amsterdam is helping ignite romance this Valentine’s Day with the launch of a fun new Facebook application called ‘The Serenade’. Based on the brand’s second global film ‘The Date’, the new app enables Heineken consumers to send humorous personalized songs to potential partners, inviting them on a date. Available in twenty languages, ‘The Serenade’ is designed to put love in the air and smiles on faces around the world. Millions of adult consumers across the globe will be able to participate and create their own Serenade songs via Heineken®'s Facebook page - https://apps.facebook.com/heinekenserenade/

'The Serenade’ is part of the brand’s ‘Open Your World’ global campaign which celebrates and encourages aspirational behaviours among adult consumers. It follows the recent launch of ‘The Date’, which celebrated a man taking a woman on a legendary date, set to the catchy 1960’s Bollywood track, Jaan Pehechaan Ho by Mohammed Rafi. Through the app the same band that appeared in the ad will create songs for Heineken® fans.

On Thursday 9 February, Heineken will host 'Serenade Live', an 8-hour YouTube event, during which Heineken fans around the world will get the chance to ask someone out on a date in a legendary way with a serenade. This unique serenade will be written and performed live to their loved one by the Serenade Band. Event viewers will be able to watch their reaction live, and interact with the Serenade team - the presenter, the Band, and some rogue sound engineers – via Heineken Twitter, Facebook and Youtube. 

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2012-02-01 00:00:00
The Dam Armada is proud to launch the PSD exporter FERRY The new time-saver for designers & developers https://www.adforum.com/agency/7036/press-releases/847/the-dam-armada-is-proud-to-launch-the-psd-exporter-ferry-the-new-time-saver-for-designers-developers https://www.adforum.com/agency/7036/press-releases/847/the-dam-armada-is-proud-to-launch-the-psd-exporter-ferry-the-new-time-saver-for-designers-developers Amsterdam, 8 November 2011 – Created and produced by The Dam Armada, FERRY is the first paid-for digital Tool to be released from the Amsterdam-based business unit, which itself only launched last month.

 

Created for designers and developers, FERRY comes in two parts – the FERRYScript (the exporter), and FERRYDocker (the interpreter). FERRYScript converts the layers of your PSD file into a production-ready set of png and XML files, which FERRYDocker then interprets into iOS UIButtons, UIViews and UITableViews, nesting them as they were in the original design.

 

This tool drastically reduces the hours spent exporting, flattening and resizing layers, positioning elements with Interface Builder or writing infinite lines of code. All you need to do is focus on the logic.

 

“We’ve been using FERRY for a while now. It’s become part of our day-to-day workflow. It started as a need to save time and accuracy when translating PSD designs into functional elements for our apps and prototypes,” comments Jordi Martinez, Head of The Dam Armada. “We realized that if it was so useful for us it could also help other designers and developers. So we created a more generic version of the Photoshop script (FERRYScript) that works across all types of digital production, and an open source version of the interpreter (FERRYDocker) for iOS that could easily be exported to other platforms.”

 

The tool is on sale now at http://ferry.thedamarmada.com for 14.99 euros. For full information on FERRY and to view how it works please go to http://ferry.thedamarmada.com/

 

-ENDS-

 Amsterdam, 8 November 2011 – Created and produced by The Dam Armada, FERRY is the first paid-for digital Tool to be released from the Amsterdam-based business unit, which itself only launched last month.

 

Created for designers and developers, FERRY comes in two parts – the FERRYScript (the exporter), and FERRYDocker (the interpreter). FERRYScript converts the layers of your PSD file into a production-ready set of png and XML files, which FERRYDocker then interprets into iOS UIButtons, UIViews and UITableViews, nesting them as they were in the original design.

 

This tool drastically reduces the hours spent exporting, flattening and resizing layers, positioning elements with Interface Builder or writing infinite lines of code. All you need to do is focus on the logic.

 

“We’ve been using FERRY for a while now. It’s become part of our day-to-day workflow. It started as a need to save time and accuracy when translating PSD designs into functional elements for our apps and prototypes,” comments Jordi Martinez, Head of The Dam Armada. “We realized that if it was so useful for us it could also help other designers and developers. So we created a more generic version of the Photoshop script (FERRYScript) that works across all types of digital production, and an open source version of the interpreter (FERRYDocker) for iOS that could easily be exported to other platforms.”

 

The tool is on sale now at http://ferry.thedamarmada.com for 14.99 euros. For full information on FERRY and to view how it works please go to http://ferry.thedamarmada.com/

 

-ENDS-

 

 

PSD = Photoshop Design file

iOS = functional operating system for iPhone and iPad

UIButtons, UITableViews, UIViews = iOS coding objects

 

PSD = Photoshop Design file

iOS = functional operating system for iPhone and iPad

UIButtons, UITableViews, UIViews = iOS coding objects

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2011-11-08 00:00:00
Beeline adds Wieden+Kennedy Amsterdam to its roster https://www.adforum.com/agency/7036/press-releases/645/beeline-adds-wiedenkennedy-amsterdam-to-its-roster https://www.adforum.com/agency/7036/press-releases/645/beeline-adds-wiedenkennedy-amsterdam-to-its-roster Marking the first major assignment for Wieden+Kennedy in the Russian market

Wieden+Kennedy Amsterdam is proud to announce that they will be working with Beeline, a leading telecommunications provider in Russia that operates within the holding company VimpelCom.

Chief Marketing Officer of Beeline Olga Turishcheva said, “Beeline is a company which has proven that powerful communication can change the fortunes of the brand. We've seen the difference it can make. We welcome Wieden+Kennedy to join us in growing the Beeline brand and further strengthening our bond with Russian consumers.”

Managing Director of Wieden+Kennedy Amsterdam Lee Newman said, “Like the rest of the world we are intrigued by the growth and dynamism of Russia. So much will happen in this country in the coming years and we're thrilled to be working with Beeline and be part of the action. We couldn’t ask for a better opportunity to enter the Russian market.” 

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2011-10-10 00:00:00
World Premiere of the Great Happyfication Brought to you by Coca-Cola and the Happiness Factory https://www.adforum.com/agency/7036/press-releases/404/world-premiere-of-the-great-happyfication-brought-to-you-by-coca-cola-and-the-happiness-factory https://www.adforum.com/agency/7036/press-releases/404/world-premiere-of-the-great-happyfication-brought-to-you-by-coca-cola-and-the-happiness-factory Amsterdam, 16 September 2011 - The question is as old as time. Is there a secret formula to happiness?” A sure-fire way to live happier lives?

How can we get more of this :-) rather than this :-(

A longtime champion of happiness, Coca-Cola has always tried to express a refreshingly positive view of the world, bringing us, among others, “Enjoy Life” (1924), the creation of the Coca-Cola Santa Claus (1931),and more recently “Open Happiness” (2009).

The latest installment of the Emmy- & TIME-nominated Happiness Factory series, The Great Happyfication is an all-singing, all-dancing six-minute animation that distills the secrets of happiness.

The brief was huge. We wanted to make the happiest 6 and a half minutes in film. No half measures.  We also wanted to get the world singing the Coca-Cola 5 notes”, says Jonathan Mildenhall, VP Global Advertising Strategy & Content Excellence of Coca-Cola.

I am absolutely delighted with the work from W&K, Psyop and Human.  This is a partnership that has steered the direction of Happiness Factory for the last 6 years.  in truth the work just keeps on getting better and better.  Rather like drinking a bottle of ice cold Coke, you just never want it to end.”

Created by the people who brought you the Happiness Factory, advertising agency Wieden+Kennedy Amsterdam, animation and design studio Psyop and music company Human, the Great Happyfication is set across the epic landscapes of said Factory. Viewers are guided through the film by narrator Pete, a wham-bam-magic-man, and Wendy, the most enthusiastic cheerleader you will ever meet, meeting a glamorous trio of penguins, kissy puppies and a mortar man along the way.

Mark Bernath, Executive Creative Director at Wieden+Kennedy Amsterdam comments "Coke doesn't want to keep all of its formulas a secret. In fact, when it comes to how to be happy, the brand is more than ready to sing from the rooftops about it. We created The Great Happyfication as a musical celebration of the tenets of happiness, and we hope people feel good just from watching it."

 Launched at the World of Coca-Cola attraction in Atlanta in June, the Great Happyfication will premiere on the global stage on Facebook via YouTube today to over 34 million of Coca-Cola’s Facebook fans, and will be supported by seeding and social media.

You can discover the Great Happyfication and its secret formula for happiness here:

Facebook event: http://www.facebook.com/event.php?eid=262932787061514

YouTube: http://www.youtube.com/watch?v=FEpFlymH6RQ

#thegreathappyfication

- ENDS -

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2011-09-16 00:00:00
EA Sports Fifa 12 TV Ad Premiere "Love Football, Play Football" https://www.adforum.com/agency/7036/press-releases/341/ea-sports-fifa-12-tv-ad-premiere-love-football-play-football https://www.adforum.com/agency/7036/press-releases/341/ea-sports-fifa-12-tv-ad-premiere-love-football-play-football Amsterdam, 30 August 2011 - The new football season has just got underway. With each game that rolls around, lucky socks are donned, hands are clenched, prayers are raised to the gods of football…and EA SPORTS™ FIFA is played. Because playing FIFA is an essential part of a rich footballing life.

This has never been truer than with FIFA 12. Innovations such as the new Player Impact Engine, Precision Dribbling, and Pro Player Intelligence make the game feel even more life-like, and the launch of EA’s online social experience, ‘EA SPORTS Football Club,’ mean the game and the real world bleed together in a whole new way.

 Playing FIFA 12 enables you to live and express your love of football, and it was this simple insight that led to the new 'Love football, Play football' campaign.

Wayne Rooney leads an all-star cast in the ‘Love Football, Play Football’ EA SPORTS FIFA 12 ad, which premiered at half-time of the Super Sunday clash between Manchester United and Arsenal on Sunday.

Dressed in his Manchester United kit, Rooney appears as a giant version of himself facing a frightened goalkeeper from the penalty spot. Not even a passing flock of birds can get in Rooney’s way as he calmly flicks them away with his fore-finger before returning his focus to slot home the spot kick.

Rooney takes centre stage in the advert after he was announced as one of the cover stars for EA SPORTS FIFA 12. This marks the seventh season in a row that Rooney has adorned the cover of the EA SPORTS FIFA franchise, which has sold over 100 million lifetime copies globally.

Created by advertising agency Wieden+Kennedy Amsterdam, the 60 second advert features exclusive new FIFA 12 in-game footage and tells the story of the passion that flows through football fans across the globe. Whether they’re playing, watching, reading, arguing, worrying or dreaming about a match, football fans all want to ‘Love Football, Play Football’.

Football fans can also view FIFA 12 ‘Love Football. Play Football’ online at http://www.youtube.com/easportsfootball

For the latest news on FIFA 12 join more than six million fans in the EA SPORTS FIFA community at http://www.facebook.com/easportsfifa or on Twitter at www.twitter.com/easportsfifa.

FIFA 12 will be localized into 18 languages and available in 51 countries when it launches on September 27 in North America and September 30 worldwide. It will be available for the PlayStation®3 computer entertainment system, Xbox 360® videogame and entertainment system, PC, Wii™, PlayStation®2 computer entertainment system, Nintendo 3DS™, PSP® (PlayStation®Portable) system, iPhone®, iPad™, and iPod® touch. The game will also be available for digital download on PC at origin.com. The game is rated Pegi 3.

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2011-08-30 00:00:00
Levi's with their ad agency W+K Amsterdam celebrate the "Go Forth" campaign in Berlin https://www.adforum.com/agency/7036/press-releases/259/levis-with-their-ad-agency-wk-amsterdam-celebrate-the-go-forth-campaign-in-berlin https://www.adforum.com/agency/7036/press-releases/259/levis-with-their-ad-agency-wk-amsterdam-celebrate-the-go-forth-campaign-in-berlin Berliner Pioneers Immortalized locally by artist Vhils to celebrate “Go Forth” :   To honour the campaign, Levi’s® and W+K Amsterdam collaborated with the Portuguese street artist Alexandre Farto, aka Vhils, to create a series of street murals that captures the faces of some of Berlin’s modern day pioneers in a dramatic and poetic way. These pioneers serve as an inspiration for the city and embody the ‘Go Forth’ spirit. Vhils sculpted the portraits of pioneers Fadi Saad, Various & Gould, Joe Hatchiban and Sven Marquardt into major building facades dotted throughout Berlin. A Making of documentary capturing Vhils’ at work complements the murals themselves.

The Levi’s® Print Workshop:   Taking place from July 7 until August 18, the Levi's® Print Workshop will be a temporary venue in Berlin for collaboration and creative production that celebrates the craft of screen printing.  The workshop will serve as a community-based extension of ‘Go Forth,’ paying homage to the pioneering spirit of the Levi’s® campaign, the principle of civic engagement and the creative community of Berlin. 

The “Now is our Time” Newspaper:   A limited edition newspaper “Now is our Time” was distributed at Bread & Butter, featuring editorials about the Berliner Pioneers featured in the Berlin arm of the Go Forth campaign, with photography from Anthony Georgis.

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2011-07-11 00:00:00
Heineken® invites the world to a Legendary Date https://www.adforum.com/agency/7036/press-releases/169/heineken-invites-the-world-to-a-legendary-date https://www.adforum.com/agency/7036/press-releases/169/heineken-invites-the-world-to-a-legendary-date Premium international beer brand Heineken® today announced the launch of the eagerly-awaited second film from its global Open Your World campaign, called “The Date”.

 

‘The Date’ will officially premiere on the Heineken® YouTube channel and Facebook page today and follows the Clio award-winning film ‘The Entrance’, which launched globally in December 2010, receiving over 4 million hits on YouTube in the first three weeks of its release, and will be activated in 50 countries by the end of the year.

 

"The Entrance was a very exciting introduction to our new global campaign, in our quest to make young men love Heineken” says Cyril Charzat, Senior Director Global Heineken Brand. “After the most legendary party entrance, we were fired up to inspire men to step up their game in other situations."

 

Created with the same team as The Entrance - leading advertising agency Wieden+Kennedy Amsterdam, and talented director Fredrik Bond - the film is a beautifully crafted, yet incredibly high-energy story following the Heineken® legend as he woos his stunning date on an epic journey, a glamorous tribute to all magical dates and legendary night-outs.

 

Eric Quennoy, Executive Creative Director at Wieden+Kennnedy Amsterdam adds, “It’s exciting to continue to find fresh ways to flatter the Heineken drinker, and with ‘The Date’ we have found another great way to showcase our man’s spectrum of skills. This is just the start of work we hope creates a genuine conversation between the brand and its drinkers.”

 

Shot on location in London, the hip atmosphere of ‘The Date’ is complemented by the musical score featuring the catchy 1960s Bollywood track “Jaan Pehechaan Ho”. The film also sees the introduction of a new Heineken Legend.

 

"With The Date, we are keen to show that we are not creating one hero but that in every Heineken drinker there is a legendary hero in the making" adds Sandrine Huijgen, Manager Global Heineken® Communication. She concludes, "We have started a great creative adventure as a brand, and as a team. We are just finding our voice and we have the firm motivation to continue on this path!"

 

In addition to the ‘The Date’ film, the new Heineken®global brand campaign will see the release of additional supporting material, including a unique tongue-in-cheek “Legendary Making of” and a music video for “Jaan Pehechaan Ho”, with more exciting consumer participation elements launching in the coming months. The films can be viewed on the Heineken® YouTube Channel http://www.youtube.com/watch?v=57zo8O5pDXc and on the Heineken® Facebook Fan Page, http://Facebook.com/Heineken

Premium international beer brand Heineken® today announced the launch of the eagerly-awaited second film from its global Open Your World campaign, called “The Date”.

 

‘The Date’ will officially premiere on the Heineken® YouTube channel and Facebook page today and follows the Clio award-winning film ‘The Entrance’, which launched globally in December 2010, receiving over 4 million hits on YouTube in the first three weeks of its release, and will be activated in 50 countries by the end of the year.

 

"The Entrance was a very exciting introduction to our new global campaign, in our quest to make young men love Heineken” says Cyril Charzat, Senior Director Global Heineken Brand. “After the most legendary party entrance, we were fired up to inspire men to step up their game in other situations."

 

Created with the same team as The Entrance - leading advertising agency Wieden+Kennedy Amsterdam, and talented director Fredrik Bond - the film is a beautifully crafted, yet incredibly high-energy story following the Heineken® legend as he woos his stunning date on an epic journey, a glamorous tribute to all magical dates and legendary night-outs.

 

Eric Quennoy, Executive Creative Director at Wieden+Kennnedy Amsterdam adds, “It’s exciting to continue to find fresh ways to flatter the Heineken drinker, and with ‘The Date’ we have found another great way to showcase our man’s spectrum of skills. This is just the start of work we hope creates a genuine conversation between the brand and its drinkers.”

 

Shot on location in London, the hip atmosphere of ‘The Date’ is complemented by the musical score featuring the catchy 1960s Bollywood track “Jaan Pehechaan Ho”. The film also sees the introduction of a new Heineken Legend.

 

"With The Date, we are keen to show that we are not creating one hero but that in every Heineken drinker there is a legendary hero in the making" adds Sandrine Huijgen, Manager Global Heineken® Communication. She concludes, "We have started a great creative adventure as a brand, and as a team. We are just finding our voice and we have the firm motivation to continue on this path!"

 

In addition to the ‘The Date’ film, the new Heineken®global brand campaign will see the release of additional supporting material, including a unique tongue-in-cheek “Legendary Making of” and a music video for “Jaan Pehechaan Ho”, with more exciting consumer participation elements launching in the coming months. The films can be viewed on the Heineken® YouTube Channel http://www.youtube.com/watch?v=57zo8O5pDXc and on the Heineken® Facebook Fan Page, http://Facebook.com/Heineken ]]>
2011-05-26 00:00:00
Wieden + Kennedy unveils new global campaign for the Nokia E7 Smartphone https://www.adforum.com/agency/7036/press-releases/109/wieden-kennedy-unveils-new-global-campaign-for-the-nokia-e7-smartphone https://www.adforum.com/agency/7036/press-releases/109/wieden-kennedy-unveils-new-global-campaign-for-the-nokia-e7-smartphone This month W+K are launching a new global campaign for the new Nokia E7. With this device, Nokia intend to break all the conventions and encourage people to define their own success, wherever they are.  
 
Success is what you make it. It is no longer just about your latest car, your new house, or the amount of money you earn. It is more personal and human than that. It is about looking at life from a different angle, your angle.
 
The campaign will launch with a series of different TVCs running across the world in TV and cinemas (60”, 45”, 30” and 15”cut downs of the individual success stories).
 
These memorable TV spots show spontaneous and authentic images in combination with surprising surroundings and global casting. Produced by Wieden + Kennedy Amsterdam together with award-winning director Brent Harris, the TVC’s feature a vibrant track by the English indie band Lovvers.

The films will be complemented by a strategic two-tier print campaign. The first set of print, photographed by Dan Tobin Smith, highlights the unique features of the product through punchy headlines linked to the E7 and different definitions of success.

The second set of print has a more lifestyle-feel, focusing on small human success stories, shot by Paulo Martins, demonstrating how success can differ from individual to individual.
 
Special activations, online creative, apps and retail materials created both by Wieden + Kennedy Amsterdam and other partner agencies will complete the campaign after launch.

Lee Newman, Managing Director of Wieden + Kennedy Amsterdam said, “This campaign illustrates how diverse people's definitions of success can be. And it does so with warmth, optimism and authenticity. It's a beautiful reflection of the Nokia brand.”

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2011-03-21 00:00:00
One Band. 24 Hours. A brand new song inspired by fans across the World https://www.adforum.com/agency/7036/press-releases/87/one-band-24-hours-a-brand-new-song-inspired-by-fans-across-the-world https://www.adforum.com/agency/7036/press-releases/87/one-band-24-hours-a-brand-new-song-inspired-by-fans-across-the-world Coca-Cola and Maroon 5 Set to Make Music History with the “Coca-Cola Music” 24hr Session

On March 22 live from London, Coca-Cola and Maroon 5 are going to tear down the virtual walls of the recording studio and bring fans from around the world together for an unforgettable moment.
For one epic session, fans will be invited to inspire the band as they compose an original song in just 24 hours. Enabled by innovative interactive projection technology, fans will be given a virtual all-access pass to the studio by visiting www.coca-cola.com/music, where they will be able to interact with the band and lend their creative inspiration to lyrics, riffs and rhythms for the new single. They’ll get to weigh in throughout the process and, at the end of 24 hours, will have helped inspire a hot new Maroon 5 track to share with the world.
“Coca-Cola has a long history of using the power of music to bring people together from around the world in the most relevant and compelling ways." said Joe Belliotti, Director of Global Entertainment Marketing, The Coca-Cola Company. “We are excited to be working with Maroon 5. They have a huge global following and a strong track record of producing great music. They have worked closely with us to help shape the event and ensure the session will be a fun experience for fans no matter where in the world they are.”
The 24hr Session is part of “Coca-Cola Music”, an innovative new music program from Coca-Cola that will give teens the inside track on the creation of music and the opportunity to view the industry’s leading artists at work.

Streamed live at www.coca-cola.com/music, and produced by Wieden + Kennedy, the “Coca-Cola Music” 24hr Session will harness the real-time speed,
global impact and social power of the web, to create a unique and truly groundbreaking experience for the band and their fans.
“Coke challenged us to come up with a way to enable people everywhere to take part in the 24hr Session. We were really excited about taking an opportunity to fuse together social media and the recording studio. Crashing together the everyday social world of teenagers, and the exclusive and inaccessible world of the recording studio,” said Iain Tait, Global Interactive
Creative Director at Wieden + Kennedy. “We’re hoping to create something that feels part video game, part pop video and part reality TV show.”
The studio will be fitted out with cutting edge technology to allow the band to communicate with fans from across the world. The interactions will be centered on a movement based projection system that will stream the thoughts, inspiration and comments of fans onto the studio walls and direct to the band.
Rather than gathering around a computer to access suggestions, and questions from fans, a specially-constructed surface in the studio will be the canvas that will enable the band to interact directly with fans.
This unique interactive and real time visual spectacle will be the work of the Nexus Interactive Arts directing duo, Hellicar&Lewis and a world-class team of interactive designers. The use of technology and innovative experiential design will blend the analogue and the digital to create a unrivalled and unforgettable experience,
“This is the most ambitious and experimental effort in music Coca-Cola has ever undertaken. For the 24hr Session, we are deploying and developing new and emerging technologies to allow as many people as possible to be part of the event and gain insight into the creative process that goes into making great music” commented Joe Belliotti.
Throughout the 24 hours fans will be asked to send in words, pictures and comments to inspire the creation of the song and will even have a chance to ask questions of the band and help with critical decisions by voting for different options put to them by the band.
Adam Levine of Maroon 5 comments "The band all remembers when we were younger and making music in our bedrooms, trying to imitate our heroes. To be part of something global like this that gives an insight into what happens behind closed doors is really exciting. We're looking forward to being part of the “Coca-Cola Music” 24hr session and welcoming the world into our creative process."
Activating the brand’s extensive global fan network, the 24hr session will be promoted to over 20million consumers via the Coca-Cola Facebook page. The @CocaCola Twitter account will be used to keep fans informed about what is happening in the studio, invite inspiration as well as post updates and questions from the band. Also helping to spread the word and encourage participation, bloggers from nearly 20 countries will be onsite to keep their followers informed and involved in the process.
The digital hub, www.coca-cola.com/music will go live on February 25.

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2011-03-01 00:00:00
Wieden + Kennedy Amsterdam grow their creative roster https://www.adforum.com/agency/7036/press-releases/56/wieden-kennedy-amsterdam-grow-their-creative-roster https://www.adforum.com/agency/7036/press-releases/56/wieden-kennedy-amsterdam-grow-their-creative-roster ROSIE BARDALES (BBH), SELENA MCKENZIE & TOBY MOORE (FALLON), MIKE BOND & BERNHUNTER (AMV BBDO) AND IVAN CASH & DAN MAXWELL (VENABLES BELL & PARTNERS) JOIN THEFOLD

After the success of Nike's "Write the Future" and recent global buzz around Heineken's "The
Entrance", Wieden + Kennedy Amsterdam is enjoying a creative revival under the new leadership team of Mark Bernath, Eric Quennoy and Lee Newman, injecting new energy and momentum into the agency. Momentum that has directly led to  the recent hiring of  an exciting new crop of talent.

"We're putting the band together. And luckily we've already found some like-­‐minded souls who are going to help us shape the next evolution of this office. One that we hope will continue to live up to the great things happening throughout the network," said Executive Creative Director Mark Bernath

Lee Newman, Managing Director adds, "Creativity is the lifeblood of any Wieden + Kennedy office and we just received a transfusion. You can literally feel the energy level rising in this place right now."


Wieden + Kennedy has already received  agency of the year accolades from Adweek, AdAge and Creativity as well as Campaign Magazine.

Rosie Bardales has joined W+K Amsterdam from BBH London as Creative Director. An industry star, Rossana's resume includes a Grand Prix for Fox Sports (Cliff Freeman & Partners) and the resurrection of the infamous Al & Monkey for PG Tips to name but a few successes.


Also joining from London are creative team Selena McKenzie and Toby Moore. Formerly at Fallon, they produced work for Tate, BBC and French Connection, helping create the striking "The Man" and "The Woman" campaign last year. Before joining Fallon, the pair was at Publicis Mojo Melbourne where they worked on Nike.

Hailing from South Africa, Mike and Bern are a well-­‐travelled team, whose previous stops on their world tour include TBWA in Paris, Publicis and Mother in New York and AMV in London, where they created award winning work for Guinness and The Department of Transport. After their travels they plan to return to their old high school and become very mean teachers.


Last but not least, up and coming team Dan Maxwell and Ivan Cash join the agency from Venables Bell in San Francisco. Ivan, Dan and Goodby AD Andy Dao created the website Deprofiler.com which brought to light unjust legislation targeting immigrants. The project was featured on Huffingtonpost and Creativity
-­‐
http://deprofiler.com/

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2011-01-28 00:00:00