DNA was formed in 1995 to bridge the gap between marketing agencies and technology companies. DNA is a full-service digital marketing company, offering clients a creative and technology resource to manage their brands across all digital channels including the Internet, kiosk and interactive TV. DNA is structured in to two operating groups under the trading name of DNA Consulting Limited. DNA Consulting provides strategic planning and consultation for clients marketing through all digital channels. DNA Digital is the production side of the company and is equipped to implement digital strategies throught the Internet, digital interactive TV and advertiser supplied TV programming. DNA clients are typically large, blue-chip organisations or government bodies, whose focus is on using these new channels to generate consumer-loyalty; increase brand awareness; or develop new revenue streams. DNA has particularly has strong brand marketing and e-commerce experience in retail, financial services and brand marketing.