Wilkinson–Sword, “Sword Meets Foreplay” – J. Walter Thompson New York Razor brand Wilkinson Sword, part of Energizer Holdings, originally got its start making swords for the British Army. In this playful spot by J. Walter Thompson New York, the brand pays homage to its sword-making past. The spot captures a couple engaged in a seductive sword fight as they lunge at each other with their swords, slicing away at each other’s clothing until they are both in their undergarments. The cheeky ad features real Wilkinson swords – though, by the ad’s end, the sword might not be what you’re focused on. View “Swordplay Meets Foreplay” here. Read more about the campaign on the blog. touch Lebanon, “Leb Keys” – J. Walter Thompson Beirut When keyboards were first designed, they were created with English speakers in mind, forcing speakers of other languages, like Arabic, to adapt to the standard Latin, or “qwerty,” keyboard. With the onset of text communication, Arab youth began to use “Latin Arabic,” a hybrid of standard Latin letters and the numbers they used to represent Arabic sounds and letters. So, touch Lebanon, J. Walter Thompson Beirut and FOO, together developed Leb Keys, a mobile app that carries a third-party Latin Arabic mobile keyboard. With this app, Arabic chatters around the globe now have a keyboard to call their own, a tool they can use to express their every emotion on a keyboard as unique as their language. Leb Keys was recently recognized at this year’s Dubai Lynx Festival of Creativity, where it was awarded three medals, and shone as the only winner in the Mobile category. Leb Keys was also recently the #1 free download in the Lebanese AppStore. View “Leb Keys” here. Read more about the campaign on the blog. , J. Walter Thompson Brazil" width="587" height="347" />Conectas Human Rights, “(All) Women’s Week” – J. Walter Thompson Brazil “May the law be served. And may these women have the chance of serving their time without feeling that being a woman is also part of their punishment.” During Women’s Day in early March, J. Walter Thompson Brazil crafted several public service and public awareness messages to drive attention to how, even during a week dedicated to celebrating women, incarcerated women often go without the basic necessities and the daily joys others may take for granted. The copy offers a shocking dose of reality that forces us to explore and confront the disappointing notion that our celebration of women might not be as inclusive as we had hoped it to be. View “(All) Women’s Week” here. LALCEC, “HopeApp” – J. Walter Thompson Buenos Aires J. Walter Thompson Argentina’s HopeApp, developed for LALCEC (Argentine League for the Fight Against Cancer), was born from one important insight: when a cancer patient maintains a positive attitude, he or she has a better chance of being cured. The app connects patients in treatment with ones in recovery, providing to people suffering with cancer the support, companionship and hope they need to beat the disease. The app can also be used to connect the loved ones of those who have beaten the disease with those currently going through treatment. With HopeApp, J. Walter Thompson Buenos Aires and LALCEC proved that hope, like medicine, is an important part of the recovery process. View “HopeApp” here. , Lemon Sky J. Walter Thompson Poland" width="590" height="417" />Polish Humanitarian Organization (PAH), “Listen for Syria” – Lemon Sky J. Walter Thompson Poland Since its start in 2011, the Syrian civil war has displaced almost 8 million people, nearly 4 million of them children. In their daily fight for survival, millions of these Syrians have been left feeling forgotten by the international community. Lemon Sky J. Walter Thompson Poland teamed up with Forgotify, a platform that collects the nearly 4 million songs on Spotify that have never been played, to change that. Together with Xantus, Publicon, and Polish Humanitarian Organization (PAH), the teams created a first-of-its-kind platform where music lovers can help those forgotten by the world by listening to forgotten songs. Users could visit the website, choose their donation amount and unlock a never-before-listened-to track. Donations were allocated to bakeries to provide bread to Syrians in need. View “Listen for Syria” here. Read more about the campaign on the blog. , J. Walter Thompson Shanghai" width="590" height="376" />Noritz, “Hardwood”/“Marble” – J. Walter Thompson Shanghai We’ve all experienced the shock of taking our feet out from beneath warm sheets and placing them on a cold, unwelcoming floor. In this print ad, J. Walter Thompson Shanghai showcases how floors heated by the Noritz floor heating system are so warm, you might just want to cuddle up on the floor instead of in bed. View “Hardwood” and “Marble” here. – View our Week 1 contenders here. ">

Contact Information

466 Lexington Avenue
New York New York 10017
United States
Phone: (+1) 212-210-7000
Website:

Simon Pearce

Simon Pearce

CEO, New York

Phone: (+1) 4169267300

Ben James

Ben James

CCO, New York
Sherri Chambers

Sherri Chambers

CMO, New York

Basic Info

Core Competencies: Digital, Mobile, Social Media, E-Commerce, SEO, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Market Research/Consulting, Marketing Technologies/Analytics, Corporate Communication, Recruitment/Motivation, Events/Sponsoring, Branding/Naming/Product Development, Publishing/Print/Custom Publishing, Strategy and Planning, Others, Healthcare, Financial, Industrial, Technology, Online services, B2B, Institutional/Public Interest/Nonprofit, Retail, Entertainment, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer, Multicultural, Teens/College, Seniors

Founded in: 1864

Network:

Holding: WPP (London, United Kingdom)

Awards: 135

Creative Work: 304

Core Competencies: Digital, Mobile, Social Media, E-Commerce, SEO, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Market Research/Consulting, Marketing Technologies/Analytics, Corporate Communication, Recruitment/Motivation, Events/Sponsoring, Branding/Naming/Product Development, Publishing/Print/Custom Publishing, Strategy and Planning, Others, Healthcare, Financial, Industrial, Technology, Online services, B2B, Institutional/Public Interest/Nonprofit, Retail, Entertainment, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer, Multicultural, Teens/College, Seniors

Founded in: 1864

Network:

Holding: WPP (London, United Kingdom)

Awards: 135

Creative Work: 304

J. Walter Thompson New York

466 Lexington Avenue
New York New York 10017
United States
Phone: (+1) 212-210-7000
Website:
Simon Pearce

Simon Pearce

CEO, New York

Phone: (+1) 4169267300

Ben James

Ben James

CCO, New York
Sherri Chambers

Sherri Chambers

CMO, New York

Cannes Contenders Showcase 2015: Week 2

Week 2 of our Cannes Contenders Showcase 2015 features another batch of outstanding work from J. Walter Thompson teams in Beirut, New York, Brazil, Argentina, Poland and Shanghai.

Remember to share your favorite pieces of work for J. Walter Thompson’s Cannes contenders on social media with the hashtag #JWTCannes.

1 Wilkinson Sword, JWT New YorkWilkinson–Sword, “Sword Meets Foreplay” – J. Walter Thompson New York

Razor brand Wilkinson Sword, part of Energizer Holdings, originally got its start making swords for the British Army. In this playful spot by J. Walter Thompson New York, the brand pays homage to its sword-making past. The spot captures a couple engaged in a seductive sword fight as they lunge at each other with their swords, slicing away at each other’s clothing until they are both in their undergarments. The cheeky ad features real Wilkinson swords – though, by the ad’s end, the sword might not be what you’re focused on.

View “Swordplay Meets Foreplay” here. Read more about the campaign on the blog.

Screen Shot 2015-05-06 at 12.44.25 PMtouch Lebanon, “Leb Keys” – J. Walter Thompson Beirut

When keyboards were first designed, they were created with English speakers in mind, forcing speakers of other languages, like Arabic, to adapt to the standard Latin, or “qwerty,” keyboard. With the onset of text communication, Arab youth began to use “Latin Arabic,” a hybrid of standard Latin letters and the numbers they used to represent Arabic sounds and letters. So, touch Lebanon, J. Walter Thompson Beirut and FOO, together developed Leb Keys, a mobile app that carries a third-party Latin Arabic mobile keyboard. With this app, Arabic chatters around the globe now have a keyboard to call their own, a tool they can use to express their every emotion on a keyboard as unique as their language. Leb Keys was recently recognized at this year’s Dubai Lynx Festival of Creativity, where it was awarded three medals, and shone as the only winner in the Mobile category. Leb Keys was also recently the #1 free download in the Lebanese AppStore.

View “Leb Keys” here. Read more about the campaign on the blog.

6 Conectas, J. Walter Thompson BrazilConectas Human Rights, “(All) Women’s Week” – J. Walter Thompson Brazil

“May the law be served. And may these women have the chance of serving their time without feeling that being a woman is also part of their punishment.” During Women’s Day in early March, J. Walter Thompson Brazil crafted several public service and public awareness messages to drive attention to how, even during a week dedicated to celebrating women, incarcerated women often go without the basic necessities and the daily joys others may take for granted. The copy offers a shocking dose of reality that forces us to explore and confront the disappointing notion that our celebration of women might not be as inclusive as we had hoped it to be.

View “(All) Women’s Week” here.

Screen Shot 2015-05-06 at 12.38.45 PMLALCEC, “HopeApp” – J. Walter Thompson Buenos Aires

J. Walter Thompson Argentina’s HopeApp, developed for LALCEC (Argentine League for the Fight Against Cancer), was born from one important insight: when a cancer patient maintains a positive attitude, he or she has a better chance of being cured. The app connects patients in treatment with ones in recovery, providing to people suffering with cancer the support, companionship and hope they need to beat the disease. The app can also be used to connect the loved ones of those who have beaten the disease with those currently going through treatment. With HopeApp, J. Walter Thompson Buenos Aires and LALCEC proved that hope, like medicine, is an important part of the recovery process.

View “HopeApp” here.

3 Listen for Syria, Lemon Sky J. Walter Thompson PolandPolish Humanitarian Organization (PAH), “Listen for Syria” – Lemon Sky J. Walter Thompson Poland

Since its start in 2011, the Syrian civil war has displaced almost 8 million people, nearly 4 million of them children. In their daily fight for survival, millions of these Syrians have been left feeling forgotten by the international community. Lemon Sky J. Walter Thompson Poland teamed up with Forgotify, a platform that collects the nearly 4 million songs on Spotify that have never been played, to change that. Together with Xantus, Publicon, and Polish Humanitarian Organization (PAH), the teams created a first-of-its-kind platform where music lovers can help those forgotten by the world by listening to forgotten songs. Users could visit the website, choose their donation amount and unlock a never-before-listened-to track. Donations were allocated to bakeries to provide bread to Syrians in need.

View “Listen for Syria” here. Read more about the campaign on the blog.

5 Noritz, J. Walter Thompson ShanghaiNoritz, “Hardwood”/“Marble” – J. Walter Thompson Shanghai

We’ve all experienced the shock of taking our feet out from beneath warm sheets and placing them on a cold, unwelcoming floor. In this print ad, J. Walter Thompson Shanghai showcases how floors heated by the Noritz floor heating system are so warm, you might just want to cuddle up on the floor instead of in bed.

View “Hardwood” and “Marble” here.

– View our Week 1 contenders here.