Contact Information

466 Lexington Avenue
New York New York 10017
United States
Phone: 212-210-7000
Website:

Simon Pearce

Simon Pearce

CEO, New York

Phone: 4169267300

Ben James

Ben James

CCO, New York
Sherri Chambers

Sherri Chambers

CMO, New York

Basic Info

Core Competencies: Digital, Mobile, Social Media, E-Commerce, SEO, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Market Research/Consulting, Marketing Technologies/Analytics, Corporate Communication, Recruitment/Motivation, Events/Sponsoring, Branding/Naming/Product Development, Publishing/Print/Custom Publishing, Strategy and Planning, Others, Healthcare, Financial, Industrial, Technology, Online services, B2B, Institutional/Public Interest/Nonprofit, Retail, Entertainment, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer, Multicultural, Teens/College, Seniors

Founded in: 1864

Network:

Holding: WPP (London, United Kingdom)

Awards: 135

Creative Work: 300

Core Competencies: Digital, Mobile, Social Media, E-Commerce, SEO, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Market Research/Consulting, Marketing Technologies/Analytics, Corporate Communication, Recruitment/Motivation, Events/Sponsoring, Branding/Naming/Product Development, Publishing/Print/Custom Publishing, Strategy and Planning, Others, Healthcare, Financial, Industrial, Technology, Online services, B2B, Institutional/Public Interest/Nonprofit, Retail, Entertainment, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer, Multicultural, Teens/College, Seniors

Founded in: 1864

Network:

Holding: WPP (London, United Kingdom)

Awards: 135

Creative Work: 300

J. Walter Thompson New York

466 Lexington Avenue
New York New York 10017
United States
Phone: 212-210-7000
Website:
Simon Pearce

Simon Pearce

CEO, New York

Phone: 4169267300

Ben James

Ben James

CCO, New York
Sherri Chambers

Sherri Chambers

CMO, New York

Cannes Contenders 2016: Week 2

Keeping up the momentum from our Cannes Contenders kickoff last week, here’s Week 2.

Don’t forget to share your faves on social with the #JWTCannes or #MirumCannes hashtags. Your support is key in making sure we build awareness of our best work before the curtains open in Cannes.

1 James Bond Break

“Time for a Break, James?” KITKAT – J. Walter Thompson London

Never ones to miss an opportunity at moment marketing, J. Walter Thompson London and KITKAT marked the launch of Spectre, the latest film in the James Bond franchise, with this saucy ad highlighting a long list of the many romantic conquests of the ever-popular James Bond character. With KITKAT being the champion of “breaks,” it felt only right to offer one of the world’s longest-serving spies a little break from the arduous and often physically exhausting tasks he is forced to undertake for Queen and country.

View “Time for a Break, James?” here.

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2 Music for Memory

“Music for Memory Project,” Alzheimer Society of Toronto – J. Walter Thompson Canada

There are currently 46 million people worldwide living with Alzheimer’s or a related dementia, a condition characterized by a decline in cognitive functions, including memory loss. While there is no cure, there are treatments, like music therapy, that can help manage symptoms like memory decline. Working with the Alzheimer Society under the guidance of social worker Dan Cohen, the “Music for Memory Project” was born. Donation boxes, where people could donate their old iPod Shuffles, were placed around the city. Songs from patients’ pasts were uploaded onto donated iPods, offering patients a brief escape from their condition and helping them recall memories and milestones that were tied to the songs in their personalized playlists. A concert series headlined by Spirit of the West’s John Mann, who was diagnosed with Alzheimer’s a year prior, continues to spread the word.

View “Music for Memory Project” here.

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3 KIT MAIL HOLOGRAM

“KIT MAIL HOLOGRAM,” Nestlé Japan/Japan Post – J. Walter Thompson Japan

No matter where in the world you went to school, there is nothing more universally relatable than the long hours of endless study and the accompanying few hours of sleep. Luckily for students studying for university entrance exams in Japan, Nestlé and J. Walter Thompson Japan brewed up a campaign to make their exam season a little bit easier. KITKATs – which sounds like kitto katsu, the Japanese phrase for “surely win” – have become a staple good luck charm that supportive loved ones send to students as they prepare for their big entrance exams. So the teams decided to give KITKATs an upgrade: KIT MAIL HOLOGRAM, a KITKAT package that comes with a small clear plastic pyramid that, when placed on a smartphone, activates a 3D hologram of popular Japanese boy band DISH// cheering students on.

View KIT MAIL HOLOGRAM here.

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4 Day of the Dead

“Day of the Dead,” Grupo Modelo Victoria – J. Walter Thompson Mexico City

For the past few years, 150-year-old Mexican beer brand Victoria has built its positioning on one question: What makes us Mexicans? So naturally, J. Walter Thompson Mexico City’s next campaign for the brand focused on Mexican holiday Day of the Dead. Taking the La Catrina, the female skeleton that is an iconic figure in Day of the Dead celebrations, the team created five reinterpretations of La Catrina that were each designed to reflect one of Mexico’s five regions. The campaign was recently featured on the cover of Lurzer’s Archive magazine, which is one of the industry’s leading creative publications.

View “Day of the Dead” here.

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5 Teach You Too

“I Can Teach You Too,” Dubai Cares – J. Walter Thompson Dubai

Dubai Cares, an organization working to improve children’s access to quality primary education in developing countries, and J. Walter Thompson Dubai created “I Can Teach You Too,” a first-of-its-kind skills exchange between children in developing countries and those in developed countries. Through YouTube tutorials, the children in developing countries taught the children of Dubai about the resourceful skills they had learned. All they asked for in return was to be taught how to read.

And that’s exactly what the people of Dubai did. Children drew and colored letters of the alphabet, while Instagrammers captured images of real-life things associated with the letters. The images and letters were then made into ABC books, and thousands of printed copies were sent to the children who needed them the most.

View “I Can Teach You Too” here.

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6 Thanks Banksy

“Thanks, Banksy,” Spanish Commission for Refugee Aid (CEAR) – J. Walter Thompson Madrid

Raising awareness of the Syrian refugee crisis, the Spanish Commission for Refugee Aid and J. Walter Thompson Madrid launched a campaign with a provocative central image of the stars in the European flag represented by 12 drowned bodies. Banksy, an anonymous artist famous for his politically charged work, shared the image on his Facebook page, making the piece go viral within a matter of hours. The global attention helped CEAR gain thousands of supporters and 13 million in funding from the Spanish government.

View “Thanks, Banksy” here.

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If you missed Week 1 of our 2016 Cannes Contenders click here.