Sara Cremer is our CEO. She leads the vision, the work and talent of our agency and ensures that each individual at Redwood understands our purpose and our ambitions. She works closely with our clients and the different disciplines within the agency. Sara represents Redwood within the BBDO Network – providing strategic support and helping to join up the global spread of agencies. She was also a juror on the inaugural branded content jury at the Cannes Lions 2012.
As a former award-winning consumer editor, Sara brings huge creative and strategic experience to her role. She joined Redwood in 2008 as Editorial Director, following success in consumer magazines and websites, which saw her edit beloved titles, launch new ones and take print titles online.
Phone: (+44) (0)20 3787 0884
As Redwood’s New Business Director, Derek is responsible for understanding the needs of new clients and creating a strategy and team to deliver exactly what they and their customers need from content. Derek began his career in national newspapers, before editing (and launching) several huge consumer magazines and websites – and he has a mantelpiece full of awards to prove it. He went on to launch and edit websites, apps, magazines and films for international brands including British Airways, Manchester United, The British Army, and Land Rover. Prior to joining Redwood he was Head of Digital Media at the McLaren F1 team winning a D&AD Yellow Pencil Slice and Cristal Award.