Philosophy & Competitive Advantages
In a market where PR stands for both “Public Relations” and “Press Relations”; public relations consists of, all too often, considering, too rapidly, leading opinions in the press. Ketchum Paris resolutely sees the question in broader terms : taking into account a given problem, who are the people or the groups of people who have an influence over the final target? The answer often, though not exclusively, passes through the press. This is why Ketchum developed its international programs which integrates the ensemble of influential factors of the final target amongst its peers, the sector or financial experts, the scientific community, the public power, and of course the journalists. An approach which allows us to increase the number of opportunities we have of reaching the final target and addressing each group with specific messages.
The network covers 30 countries on the 5 continents with nearly 1500 co-workers. 35 exclusive affiliates reinforce this network. In Europe, Ketchum is present through its offices of London, Paris, Milan, Munich and Madrid and also in 8 other countries through exclusive affiliates agencies.