DDB New York

DDB New York

New York, United States

Full Service

Campaign Traditions
Advertiser New York Lottery
Brand New York Lottery
Date of First Broadcast/Publication
Business Sector Lottery & Gambling
Tagline Hey, you never know.

New York Lottery's holiday campaign promotes the holiday line of instant scratch-off games and encourages New Yorkers to make NYL games part of their holiday traditions. This spot, “Traditions,” takes a snapshot of the crazy things people subject themselves to during the holiday season in New York, such as trying to transport a Christmas tree in the subway, awkward family moments, and (really) bad holiday sweaters. 

Media Type Television
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