Campaign Dream
Advertiser Wildlife Conservation Film Festival
Brand WCFF
Date of First Broadcast/Publication
Business Sector Environmental & Ecological Issues
Tagline Don't let the dream be extinct
Story We show the impact of humans on the life of animals through a competing animated film that features several animals in different parts of the globe singing "I dreamed a dream" from Les Miserables as we watch their dream of a life being ruined by ruthless humans
Philosophy Using animation we show several animals singing the famous song "I dreamed a dream" as we see humans ruining the animals' dreams
Problem Humans continue to be the biggest cause of animal extinction. It's important to raise awareness of the impact we all have over the wildlife
Result The film had over 10 million views on social media without one single media dollar spent. It raised WCFF social media profile with a growth of 1400% and had an impact on the WCFF film festival with 60% growth of ticket sales
Media Type Web Film
Soundtrack I dreamed a dream
Chief Creative Officer
Art Director
Creative Director
Creative Director

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