TitleSamsung & Casey Neistat: generating positive brand sentiment using influence not media dollars.
Agency
Campaign Abandoned mall turned into Winter Wonderland
Advertiser Samsung
Brand Samsung
Date of First Broadcast/Publication
Business Sector Consumer Electronics & Audio-Visual
Media Type Case Study
Length
Production Company
Production Company
Chief Creative Officer
Director
Producer
Producer
Agency Producer
Cinematography
Editor
Executive Creative Director
Executive Creative Director

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