|Title||Kodak at drupa|
|Agency||Jack Morton Worldwide|
|Campaign||Kodak at drupa|
|Date of First Broadcast/Publication|
|Tagline||Creating Kodak’s brand experience at drupa|
Kodak asked Jack Morton to design their brand experience at drupa, the largest printing equipment exhibition in the world. We didn't want to merely build a stand. We wanted to create a dramatic home for an iconic brand that has reinvented itself as a natural home for creative minds.
When it comes to creativity, Kodak has existed to actively empower creative individuals over more than a century. The brand experience at drupa needed to reflect that Kodak’s relationship with creativity isn’t just skin-deep – it runs through to the heart of who they are and has the power to reinvigorate the brand.
Introducing Kodak Quarter. A regenerated urban space designed to celebrate the best of print media. Because our idea was to have the brand experience look like a regenerated city hot-spot, our urban-city concept provided a new way to structure Kodak’s offerings.
With the help of Jack Morton, Kodak surpassed their goals, reinvigorated their brand, and showed influencers how creativity is at the heart of Kodak.
|Media Type||Case Study|