|Title||Eaton Desk Toy Decision|
|Agency||Jack Morton Worldwide|
|Campaign||Eaton Desk Toy|
|Date of First Broadcast/Publication|
Insight and strategy
Votes for one of three desk toys that were “campaigning” were cast online by IT professionals. Those who voted for the ultimate winner of the election won their own replica of that desk toy for their workplace.
Along the way, voters were encouraged to engage with the candidates. A Candidate Matchmaker tool gathered information about IT professionals and their priorities in the spirit of matching them with a candidate who shared the same values. Meanwhile, Eaton was progressively profiling its prospects with incremental data capture. Voters were also encouraged to learn more about Eaton’s products and solutions through the voting experience, building familiarity with the brand.
At the end of Desk Toy Decision 2016, the real winner was Eaton.
|Media Type||Case Study|