|Title||O2 NIGGLE NOBBLE|
|Campaign||O2 Niggle Nobble|
|Business Sector||Telecommunications Services|
O2 set out to recognise the frustrations of thousands of home broadband users in their new animated campaign. They wanted to show that they had listened to consumer's broadband niggles by providing an end-to-end service that addressed their concerns.
To support the launch we created The Great Niggle Nobble. This innovative, fun and addictive Facebook and iPhone game encouraged the nation to make a stand and help O2 rid the country of broadband niggles and narks.
The augmented reality iPhone game revealed niggles hiding in the real world. Lurking on street corners, hiding behind park benches or jumping on your laptop, with a simple flick of your finger you could nobble niggles on the go, boosting your Facebook score anytime, anywhere.
|Media Type||Case Study|