Critical Mass launched the redesign of SunglassHut.com and mobile websites. This work includes strategy, creative and experiences for all screens and devices. Through rich, immersive imagery, robust fashion-focused content, and the luxe presentation of product and lifestyle, we are elevating the brand to luxury status to target the more fashionable market.
The new mobile and desktop experiences position Sunglass Hut as the fashion authority on sunny days, by connecting fashion inspiration and e-commerce to create a premium, social shopping destination.
Sunglass Hut was the place consumers went for convenience, but it lacked the inspiration needed to pick the perfect pair of shades. We worked with Sunglass Hut to position them as the fashion authority by connecting fashion inspiration and eCommerce, which enabled us to create not only a storefront but also a destination for their Fashion Forward Female target.
Only one month after launching, the mobile site saw +44% increase in orders and +93% increase in revenue compared to the same time period last year.