Critical Mass

Critical Mass

Calgary, Canada

Digital

TitleInstahikes
Agency
Campaign Travel Alberta
Advertiser Travel Alberta
Brand Travel Alberta
Business Sector Destinations (Countries & Places)
Story

In our ongoing effort to attract attention and travelers to Alberta and communicate the “remember to breathe” message, we used the incredible traveler photography of our most valuable asset—Alberta’s majestic landscape—to design powerful, shareable experiences. We made sure that when free spirits everywhere set out in search of adventure, Alberta will top their list. 

Media Type Digital
Length

Featured Work