TitleClorox Ewwmojis
Campaign Clorox Ewwmojis
Advertiser The Clorox Company
Brand The Clorox Company
Business Sector Cleaning Products, Soaps, Detergents

Whether it’s a thumbs-up or a pile of poop, we’re using emojis to communicate for us. Sometimes we use emojis to communicate for us when we’re not entirely willing to. Using Vine and Twitter, we shared a series of phrases spelled out in emojis – but we called them Ewwmojis and challenged our audience to decipher the phrases for a chance to win. The promotion ran for 5 days and from it we received 4.6 million impressions. 

Media Type Digital

Our Work