|Advertiser||The Clorox Company|
|Brand||The Clorox Company|
|Business Sector||Cleaning Products, Soaps, Detergents|
Whether it’s a thumbs-up or a pile of poop, we’re using emojis to communicate for us. Sometimes we use emojis to communicate for us when we’re not entirely willing to. Using Vine and Twitter, we shared a series of phrases spelled out in emojis – but we called them Ewwmojis and challenged our audience to decipher the phrases for a chance to win. The promotion ran for 5 days and from it we received 4.6 million impressions.