Critical Mass

Critical Mass

Calgary, Canada

Digital

TitleMeet The Machines
Agency
Campaign Nissan Meet The Machines
Advertiser Nissan Motor Corp.
Brand Nissan Motor Corp.
Business Sector Cars
Story

Racing can be a passive experience for spectators. It’s hard to imagine what it’s like for a driver. The way the driver experiences time on the track is completely relative to each moment. This experience examines a moment on the track in a way that feels organic and surreal. It’s as if you could actually grab the camera and manipulate a moment in time. 

Media Type Digital
Length
More Information http://www.nissanusa.com/performance/lmp1/

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