Critical Mass

Calgary, Canada
TitleMeet The Machines
Campaign Nissan Meet The Machines
Advertiser Nissan Motor Corp.
Brand Nissan Motor Corp.
Business Sector Cars

Racing can be a passive experience for spectators. It’s hard to imagine what it’s like for a driver. The way the driver experiences time on the track is completely relative to each moment. This experience examines a moment on the track in a way that feels organic and surreal. It’s as if you could actually grab the camera and manipulate a moment in time. 

Media Type Digital
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