|Title||Clorox Cloey de la Rox|
|Campaign||Clorox Cloey de la Rox|
|Advertiser||The Clorox Company|
|Business Sector||Household Products & Maintenance|
To get Clorox’s new color-safe bleach in the conversation around New York Fashion week, we partnered with Fashion superstars Vallee Duhamel to create fictional designer, Cloey de la Rox. With the help of social media, we created a digital runway featuring models in Vallee Duhamel-designed, now bleachable patterned tighty-whities. In a few days, the campaign produced 35 million impressions and top-tier coverage.