Critical Mass

Critical Mass

Calgary, Canada

Digital

TitleClorox Cloey de la Rox
Agency
Campaign Clorox Cloey de la Rox
Advertiser The Clorox Company
Brand Clorox
Business Sector Household Products & Maintenance
Story

To get Clorox’s new color-safe bleach in the conversation around New York Fashion week, we partnered with Fashion superstars Vallee Duhamel to create fictional designer, Cloey de la Rox. With the help of social media, we created a digital runway featuring models in Vallee Duhamel-designed, now bleachable patterned tighty-whities. In a few days, the campaign produced 35 million impressions and top-tier coverage. 

Media Type Digital
Length
More Information https://www.clorox.com/laugh/cloey-de-la-rox/

Featured Work