Critical Mass

Calgary, Canada
TitleSonos- Change the Tune
Agency
Campaign Change the Tune
Advertiser Critical Mass
Brand Sonos
Tagline How we hacked the shared playlist
Story

We all love our music, and Sonos lets you hear what you love––your music, streamed to any room. Sometimes, though, that room is shared space, with a shared playlist. And that can be a problem, because music that isn’t your music can irritate you. Or annoy you. Or literally drive you to the point of throwing something at the source of the problem––the Sonos speaker. 

Philosophy

SONOS is the best plug-and-play wireless music solution on the market. It allows you to effortlessly stream music to any room. But what if the room is a shared space—with a shared playlist? What about when that song no one likes pops up (again!) and you literally feel like throwing something at the speaker? We thought about this (something to do with the music in our office) and created a physical poster that connects to the SONOS system and immediately changes the track when you throw something at it—a balled up piece of paper, a dart from a Nerf gun (our favorite), anything. 

Problem

We all love our music, and Sonos lets you hear what you love––your music, streamed to any room. Sometimes, though, that room is shared space, with a shared playlist. And that can be a problem, because music that isn’t your music can irritate you. Or annoy you. Or literally drive you to the point of throwing something at the source of the problem––the Sonos speaker. 

Result

So we developed a solution as effortless as the Sonos itself. A poster that connects to the Sonos system and immediately changes the tune every time you throw something at it––a crumpled piece of copy paper. A dart from a Nerf gun. Whatever’s handy.

We attached a force sensitive resistor to the back of a Sonos poster we designed. The resistor generates a small amount of voltage every time the poster is struck (which is read by an ADC and reported to a Raspberry Pi 2 over SPI). When the voltage reading is raised above 0, the Sonos speaker is directed to play the next track. The music changes. Life improves. 

Media Type Digital Installation
Length

Featured Work