Critical Mass

Critical Mass

Calgary, Canada

Digital

TitleAnthem
Agency
Campaign What You Are Glad to Give?
Advertiser The Clorox Company
Brand GLAD
Date of First Broadcast/Publication
Business Sector Plastic Bags, Trash Bags
Story

The film opens on a young boy receiving a brand new jersey for his birthday which he curiously proceeds to throw away (into a Glad garbage bag). What follows is more seemingly bad behaviour as he spends his days and nights sneaking around and cleaning his house out of food, clothes and toys- all of which are stuffed into Glad trash bags and hauled off to his backyard hideaway. 

Media Type Television
Length
Account Manager
Production Company
Creative Director
Chief Creative Officer
Copywriter
Director
Director of Photography (DOP)
Producer
Producer
Head of Production
Project Manager
Editor
Post Production
Designer
Designer
Colorist
Chief Strategy Officer
Director of Business Development
Strategy Director

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