Critical Mass

Critical Mass

Calgary, Canada

Digital

TitlePine-Sol - "Give Us An Award"
Agency
Campaign Pine-Sol
Advertiser The Clorox Company
Brand Pine-Sol
Business Sector Cleaning Products, Soaps, Detergents
Story The combination of a signature scent and the promise of a powerful clean has made Pine-Sol a go to floor cleaner for American families since its inception in 1929. But with sales slowing down as the millennial market has turned to newer brands, Pine-Sol was in need of a change. We approached our work with a lofty goal: to not only change the perception of the brand, but to also change consumer behaviour. This is our case study video with one purpose, to win awards for the work.
Media Type Web Advertising/Banners
Length
More Information http://www.adweek.com/brand-marketing/ad-day-p..

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