Critical Mass

Calgary, Canada
TitleREADY
Agency
Campaign Travel Alberta
Advertiser Travel Alberta
Brand Travel Alberta
Date of First Broadcast/Publication
Business Sector Destinations (Countries & Places)
Story A globally-launched tourism campaign that dared the young and free-spirited traveler to explore Alberta, Canada. The cohesive campaign immersed its audience by placing them at the doorstep of adventure and prompting them to take the first step with one message— ARE YOU READY? The campaign was designed to reinforce Travel Alberta's current brand entitled (remember to breathe).
Media Type Digital
Length
More Information http://www.travelalberta.com
Producer
Editing Company
Production (Agency)
Music & Sound
Production Assistance
Color
VFX
Art Director
Art Director
Group Creative Director
Chief Creative Officer
Copywriter
Director of Photography (DOP)
Line Producer
Producer
Executive Producer
Account Director
2nd Unit Director
VR Director
Senior Copywriter
Aerial director photography
Aerial director photography
Group Strategy Director
Creative Director
Strategy Director
Director
Photography Support
Drone Pilot/AC
Photography

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