Contact Information

1011 9th Avenue SE Suite 300
Calgary Alberta T2G 0H7
Canada
Phone: 403 262 3006
Email:

Dianne Wilkins

Dianne Wilkins

Chair
Chris Gokiert

Chris Gokiert

Chief Executive Officer
Grant Owens

Grant Owens

Chief Strategy Officer
Lee Tamkee

Lee Tamkee

Chief Financial Officer
John McLaughlin

John McLaughlin

Chief Operating Officer
Diane Heun

Diane Heun

Executive Vice President, Business Development

Basic Info

Core Competencies: Full Service, Mobile, Social Media, E-Commerce, SEO, Web Design, Marketing/Creative Services, Experiential, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Design, Visual/Sound Identity, Branding/Celebrity endorsement, Strategy and Planning

Founded in: 1996

Employees: 1500

Awards: 27

Creative Work: 45

Clients: 16

Core Competencies: Full Service, Mobile, Social Media, E-Commerce, SEO, Web Design, Marketing/Creative Services, Experiential, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Design, Visual/Sound Identity, Branding/Celebrity endorsement, Strategy and Planning

Founded in: 1996

Employees: 1500

Awards: 27

Creative Work: 45

Clients: 16

Critical Mass

1011 9th Avenue SE Suite 300
Calgary Alberta T2G 0H7
Canada
Phone: 403 262 3006
Email:
Dianne Wilkins

Dianne Wilkins

Chair
Chris Gokiert

Chris Gokiert

Chief Executive Officer
Grant Owens

Grant Owens

Chief Strategy Officer
Lee Tamkee

Lee Tamkee

Chief Financial Officer
John McLaughlin

John McLaughlin

Chief Operating Officer
Diane Heun

Diane Heun

Executive Vice President, Business Development

Critical Mass Insights

Gen Z is redefining the content and communications world as we know it through activism, authenticity, and social media. Jenna Studt, Social Strategy Director at Critical Mass, and the social team give us a glimpse into their humanized and authentic approach to data and insight when strategi… read more

With the rapid evolution of technology, the adoption of AI tools in advertising has opened the door for new opportunities, as well as new challenges. Checking in with industry experts, we asked agencies their predictions on how the deployment of AI will evolve next year in advertising and marketing. read more

Direct-to-consumer sales (DTC) have become as much a buzzword as a behemoth. Headlines proclaiming DTC is “over” scare brands away, as both big and small look for the newer, better way to operate in a rapidly shifting world. read more

The strategy team at Critical Mass chime in on finserv brands and what 2023 financial trends to keep an eye on read more

In our latest of interviews centered on new busisness and growth, Chris Gokiert of Critical Mass chimes in on finding authentic growth opportunities through utilizing a connected ecosytem, AOR relationships, and digital expansion. read more

Critical Mass will work closely with Phonak to drive digital transformation for a global family of properties based around the needs of consumers, health care providers, and other key audiences. read more

The forest will be protected in perpetuity, maintained and visited by Critical Mass employees and their families for years to come. read more

The road to equality is still going to be a long, steady march, but so much has changed for the better. Ads have changed. Teams have changed. C-Suites have changed. read more

The most effective initiatives are the ones that come out of genuine interest in creating an equal, diverse, and inclusive professional environment. read more

Brands should explore ways of adding something valuable to peoples’ lives. read more