Contact Information

1011 9th Avenue SE Suite 300
Calgary Alberta T2G 0H7
Canada
Phone: (+1) 403 262 3006
Email:

Dianne Wilkins

Dianne Wilkins

Chair
Chris Gokiert

Chris Gokiert

Chief Executive Officer

Phone: (+1) 4035600315

Conor Brady

Conor Brady

Chief Creative Officer
Grant Owens

Grant Owens

Chief Strategy Officer
Lee Tamkee

Lee Tamkee

Chief Financial Officer
John McLaughlin

John McLaughlin

Chief Operating Officer
Diane Heun

Diane Heun

Executive Vice President, Business Development

Phone: (+1) 508 541 5336

Lisa Penelton

Lisa Penelton

Executive Vice President, Strategy

Basic Info

Core Competencies: Full Service, Digital, Mobile, Social Media, E-Commerce, SEO, Web Design, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Branding/Naming/Product Development, Strategy and Planning, Healthcare, Financial, Technology, Online services, B2B, Institutional/Public Interest/Nonprofit, Retail, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 1996

Employees: 950

Awards: 177

Creative Work: 93

Clients: 22

Core Competencies: Full Service, Digital, Mobile, Social Media, E-Commerce, SEO, Web Design, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Branding/Naming/Product Development, Strategy and Planning, Healthcare, Financial, Technology, Online services, B2B, Institutional/Public Interest/Nonprofit, Retail, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 1996

Employees: 950

Awards: 177

Creative Work: 93

Clients: 22

Critical Mass

1011 9th Avenue SE Suite 300
Calgary Alberta T2G 0H7
Canada
Phone: (+1) 403 262 3006
Email:
Dianne Wilkins

Dianne Wilkins

Chair
Chris Gokiert

Chris Gokiert

Chief Executive Officer

Phone: (+1) 4035600315

Conor Brady

Conor Brady

Chief Creative Officer
Grant Owens

Grant Owens

Chief Strategy Officer
Lee Tamkee

Lee Tamkee

Chief Financial Officer
John McLaughlin

John McLaughlin

Chief Operating Officer
Diane Heun

Diane Heun

Executive Vice President, Business Development

Phone: (+1) 508 541 5336

Lisa Penelton

Lisa Penelton

Executive Vice President, Strategy

News from the agency Critical Mass

January 14, 2021

Global digital marketing and experience design agency Critical Mass announced that it has expanded its executive leadership team with thirteen promotions and new hires. Of note are the promotions of Andrea Lennon to President and Sara Anhorn to Chief Talent Officer. The agency has also expan… read more

December 22, 2020

The CEO, who is leaving at the end of the year, started her career at the agency more than 20 years ago. It’s rare to find an advertising executive that’s spent their entire career at the same agency. But that’s how Dianne Wilkins' story has played out so far. The CEO of Critical Mass, who i… read more


December 11, 2020

We’re proud to have been awarded Most Innovative Culture at the Digiday Worklife Awards, our third consecutive year being honored for our company culture by Digiday. Every year, the Digiday Worklife Awards recognize media and marketing’s top employers and the values that make them unique. Th… read more

December 4, 2020

 Valerie Carlson has been appointed chief creative officer of Critical Mass, a 950-person digital marketing and experience design agency with offices in 11 locations around the world. She replaces Conor Brady, who left Critical Mass last year. Carslon joins from Wunderman Thompson Los Angele… read more


December 3, 2020

We caught up with Chris Gokiert, President of Critical Mass, about the agency and how it’s navigating the times we’re in. Chris reveals that Critical Mass is staying true to its roots and values, finding innovative modes of resilience, and helping clients evolve naturally with a shifting mar… read more