Critical Mass

Calgary, Canada

Basic Info

Core Competencies: Digital, Mobile, Social Media, E-Commerce, SEO, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Branding/Product Development, Strategy and Planning, Financial, Technology, Online services, Institutional/Public Interest/Nonprofit, Retail, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 1996

Employees: 950

Awards: 71

Creative Work: 33

Clients: 21


Contact Information

1011 9th Avenue SE Suite 300
Calgary Alberta T2G 0H7
Canada
Phone: (+1) 403 262 3006
Email:

Dianne Wilkins

Dianne Wilkins

Chief Executive Officer
Chris Gokiert

Chris Gokiert

President

Phone: (+1) 4035600315

Conor Brady

Conor Brady

Chief Creative Officer
Grant Owens

Grant Owens

Chief Strategy Officer
Lee Tamkee

Lee Tamkee

Chief Financial Officer
John McLaughlin

John McLaughlin

Chief Operating Officer
Amanda Seaford

Amanda Seaford

Chief Client Officer
Diane Heun

Diane Heun

SVP, Business Development

Phone: (+1) 508 541 5336

Lisa Penelton

Lisa Penelton

SVP, Marketing Science
Core Competencies: Digital, Mobile, Social Media, E-Commerce, SEO, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Branding/Product Development, Strategy and Planning, Financial, Technology, Online services, Institutional/Public Interest/Nonprofit, Retail, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 1996

Employees: 950

Awards: 71

Creative Work: 33

Clients: 21

Critical Mass

1011 9th Avenue SE Suite 300
Calgary Alberta T2G 0H7
Canada
Phone: (+1) 403 262 3006
Email:
Dianne Wilkins

Dianne Wilkins

Chief Executive Officer
Chris Gokiert

Chris Gokiert

President

Phone: (+1) 4035600315

Conor Brady

Conor Brady

Chief Creative Officer
Grant Owens

Grant Owens

Chief Strategy Officer
Lee Tamkee

Lee Tamkee

Chief Financial Officer
John McLaughlin

John McLaughlin

Chief Operating Officer
Amanda Seaford

Amanda Seaford

Chief Client Officer
Diane Heun

Diane Heun

SVP, Business Development

Phone: (+1) 508 541 5336

Lisa Penelton

Lisa Penelton

SVP, Marketing Science

Critical Mass appoints first-ever chief data innovation officer and senior vice president, talent

Digital experience design agency Critical Mass announced Pedro Laboy as its first-ever chief data innovation officer and Sara Anhorn as its first senior vice president of talent.

According to a statement, Laboy will be a member of the Omnicom agency’s global executive team, and is tasked to “elevate and fortify the agency’s marketing sciences division, helping clients navigate the increasingly complex landscape at the intersection of data and technology.”

Laboy previously worked at MRM/McCann as their was executive vice president for marketing transformation and performance for MRM/McCann. He also held various senior positions at Tracx, a marketing analytics platform; Attention; and G2 Worldwide. In his 20-year career, he has worked with top global brands, including Mastercard, Mattel, L’Oreal, Kraft, HBO, Expedia, Nestle, Cigna, Logitech, Caterpillar, USPS and Dell.

Anhorn was elevated from her role of vice president, project delivery and has responsibility over overseeing HR, recruiting and internal communications across the agency’s 12 offices worldwide. Critical Mass said she and her team will be responsible for “crafting, preserving, and enhancing an employee experience that upholds Critical Mass’ vision, values, and culture.”

Both Laboy and Anhorn will report to chief executive officer Dianne Wilkins. “Critical Mass has been a digital agency since our inception, and we have continued to evolve ourselves and our services at the speed of digital,” said Wilkins. ”Adding data innovation leadership to our already thriving marketing science capability tees us up to help clients navigate the data transformation landscape and develop more comprehensive pictures of the end customers we all serve. I’m honored to have Pedro join our team to help make that happen.”

Laboy added, "I am excited to be joining such an industry-leading organization known for exceptional customer experience design. I look forward to working with Critical Mass’ amazing team to support our clients with data-driven innovation, integrated data technology solutions, and partnerships that deliver superb customer experiences and drive business results."

Said Anhorn on her new role: “My experience within project delivery and global business operations divisions has given me an appreciation and deep understanding of how we work, what matters to our employees, and what trends are going to shape the employee experience in the future.”

Read more at: http://www.thedrum.com/news/2018/02/01/critical-mass-appoints-first-ever-chief-data-innovation-officer-and-senior-vice