Critical Mass

Critical Mass

Calgary, Canada

Digital

Basic Info

Core Competencies: Digital, Mobile, Social Media, E-Commerce, SEO, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Branding/Product Development, Strategy and Planning, Financial, Technology, Online services, Institutional/Public Interest/Nonprofit, Retail, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 1996

Employees: 950

Awards: 71

Creative Work: 27

Clients: 11


Contact Information

1011 9th Avenue SE Suite 300
Calgary Alberta T2G 0H7
Canada
Phone: (+1) 403 262 3006
Email:

Dianne Wilkins

Dianne Wilkins

Chief Executive Officer
Chris Gokiert

Chris Gokiert

President

Phone: (+1) 4035600315

Conor Brady

Conor Brady

Chief Creative Officer
Grant Owens

Grant Owens

Chief Strategy Officer
Lee Tamkee

Lee Tamkee

Chief Financial Officer
John McLaughlin

John McLaughlin

Chief Operating Officer
Amanda Levy

Amanda Levy

Chief Marketing Officer
Diane Heun

Diane Heun

SVP, Business Development

Phone: (+1) 508 541 5336

Bryan Jones

Bryan Jones

SVP, Technology
Lisa Penelton

Lisa Penelton

SVP, Marketing Science
Core Competencies: Digital, Mobile, Social Media, E-Commerce, SEO, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Branding/Product Development, Strategy and Planning, Financial, Technology, Online services, Institutional/Public Interest/Nonprofit, Retail, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 1996

Employees: 950

Awards: 71

Creative Work: 27

Clients: 11

Critical Mass

1011 9th Avenue SE Suite 300
Calgary Alberta T2G 0H7
Canada
Phone: (+1) 403 262 3006
Email:
Dianne Wilkins

Dianne Wilkins

Chief Executive Officer
Chris Gokiert

Chris Gokiert

President

Phone: (+1) 4035600315

Conor Brady

Conor Brady

Chief Creative Officer
Grant Owens

Grant Owens

Chief Strategy Officer
Lee Tamkee

Lee Tamkee

Chief Financial Officer
John McLaughlin

John McLaughlin

Chief Operating Officer
Amanda Levy

Amanda Levy

Chief Marketing Officer
Diane Heun

Diane Heun

SVP, Business Development

Phone: (+1) 508 541 5336

Bryan Jones

Bryan Jones

SVP, Technology
Lisa Penelton

Lisa Penelton

SVP, Marketing Science

News from the agency Critical Mass

June 28, 2017

Let’s Take a Step BackWhat makes a brand a brand? Let’s hazard a definition and say this: a brand is the sum of its experiences. That, and differentiation. Whether you agree with that pithy definition or not, there’s one thing we all know intrinsically: we know a great brand experience when… read more


June 12, 2017

Ad Age invited young creatives for the eighth time to design the cover of our annual creative-focused issue that is distributed at the Cannes Lions International Festival of Creativity. The duo that created the winning cover won a trip to the festival, and will be saluted at Ad Age's Cannes… read more


May 9, 2017

STOP BEING ANNOYING! IT’S HURTING YOUR BUSINESS. A recent study from the Fox School of Business at Temple University describes how social media marketing harms has been hurting business in the long-term—users who find posts annoying are quick to tap ‘unfollow.’ While the study focuses on We… read more


May 8, 2017

We’ve all been there. You are sitting in a meeting and a client says, ‘wouldn’t it be great if we could present a tailored cross-sell offer to each of our customer segments on the homepage? You know, really personalise it?’ Everyone nods in agreement. It makes sense. Salespeople get excited… read more


May 3, 2017

As a creative technologist at a digital agency, I have a lot of tech-related conversations with brand marketers. These days, a number of conversations turn to the topic of VR: “When will it really make sense for us to start using VR?” “How do VR experiences scale?” And my favorite: “Is it j… read more