Critical Mass

Critical Mass

Calgary, Canada

Basic Info

Core Competencies: Digital, Mobile, Social Media, E-Commerce, SEO, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Branding/Product Development, Strategy and Planning, Financial, Technology, Online services, Institutional/Public Interest/Nonprofit, Retail, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 1996

Employees: 950

Awards: 71

Creative Work: 29

Clients: 31


Contact Information

1011 9th Avenue SE Suite 300
Calgary Alberta T2G 0H7
Canada
Phone: (+1) 403 262 3006
Email:

Dianne Wilkins

Dianne Wilkins

Chief Executive Officer
Chris Gokiert

Chris Gokiert

President

Phone: (+1) 4035600315

Conor Brady

Conor Brady

Chief Creative Officer
Grant Owens

Grant Owens

Chief Strategy Officer
Lee Tamkee

Lee Tamkee

Chief Financial Officer
John McLaughlin

John McLaughlin

Chief Operating Officer
Amanda Seaford

Amanda Seaford

Chief Client Officer
Diane Heun

Diane Heun

SVP, Business Development

Phone: (+1) 508 541 5336

Bryan Jones

Bryan Jones

SVP, Technology
Lisa Penelton

Lisa Penelton

SVP, Marketing Science
Core Competencies: Digital, Mobile, Social Media, E-Commerce, SEO, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Branding/Product Development, Strategy and Planning, Financial, Technology, Online services, Institutional/Public Interest/Nonprofit, Retail, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 1996

Employees: 950

Awards: 71

Creative Work: 29

Clients: 31

Critical Mass

1011 9th Avenue SE Suite 300
Calgary Alberta T2G 0H7
Canada
Phone: (+1) 403 262 3006
Email:
Dianne Wilkins

Dianne Wilkins

Chief Executive Officer
Chris Gokiert

Chris Gokiert

President

Phone: (+1) 4035600315

Conor Brady

Conor Brady

Chief Creative Officer
Grant Owens

Grant Owens

Chief Strategy Officer
Lee Tamkee

Lee Tamkee

Chief Financial Officer
John McLaughlin

John McLaughlin

Chief Operating Officer
Amanda Seaford

Amanda Seaford

Chief Client Officer
Diane Heun

Diane Heun

SVP, Business Development

Phone: (+1) 508 541 5336

Bryan Jones

Bryan Jones

SVP, Technology
Lisa Penelton

Lisa Penelton

SVP, Marketing Science

News from the agency Critical Mass

October 12, 2017

From Vonnegut covers to Aronofsky ads, Critical Mass's CCO sweats the details. Name: Conor BradyTitle: CCO, Critical MassYears in ad industry: 30First job in ad industry: Designer at Vintage Paperbacks Conor Brady began his career designing covers for old books being reprinted in paperback.… read more


October 4, 2017

Travel Alberta has updated the creative in its long-standing brand platform as it shifts to a more “always on” content strategy. The destination marketer launched its “Remember to Breathe” platform in 2011, with creative showcasing the landscapes and scenery of the province that create goos… read more


September 25, 2017

On August 2nd, 2017, a paper was published in Nature that explained how researchers at the Oregon University of Health and Science corrected a congenital heart defect. That happens every day. And while it’s big deal if it’s you on the operating table, it’s not a big deal for the wider world… read more


September 21, 2017

By Grant Owens, Chief Strategy Officer at Critical Mass This past week Lego announced some headwinds in sales and a 5% drop in revenue, but the power of the brand continues to hold a special place in consumers’ hearts. Lego has created a seemingly unfair advantage in the toy market. That ad… read more


September 7, 2017

Aside from preventing Armageddon, the creative and marketing industry is responsible for shaping AI in a way that supports the greater good, says Critical Mass' CSO. If you’ve been scanning technology news in the last few months you’ve probably noticed that Elon Musk is sounding alarm bells… read more