Insights from the agency Critical Mass

Agency Critical Mass has been named digital agency of record for Phonak, which is one of the largest hearing solution brands in the world.  Critical Mass will work closely with Phonak to drive digital transformation for a global family of properties based around the needs of consumers, healt… read more

New program recognizes the need for individual, customized support far beyond parental leave      From pitches to always-on clients, the very structure of agency life often means a tough re-entry for parents, and it’s a significant factor in industry talent drain. Global digital marketing a… read more

The Critical Mass: Artist-In-Residence Program, founded by artist Shantell Martin and Critical Mass Global CCO Val Carlson, is an artist-agency collaboration with the goal of sparking conversations and creating new norms in advertising and marketing. As centers of creativity, agencies should… read more

Global digital marketing and experience design agency Critical Mass announced that it has expanded its executive leadership team with thirteen promotions and new hires. Of note are the promotions of Andrea Lennon to President and Sara Anhorn to Chief Talent Officer. The agency has also expan… read more

The CEO, who is leaving at the end of the year, started her career at the agency more than 20 years ago. It’s rare to find an advertising executive that’s spent their entire career at the same agency. But that’s how Dianne Wilkins' story has played out so far. The CEO of Critical Mass, who i… read more