Critical Mass

Calgary, Canada

Basic Info

Core Competencies: Digital, Mobile, Social Media, E-Commerce, SEO, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Branding/Product Development, Strategy and Planning, Financial, Technology, Online services, Institutional/Public Interest/Nonprofit, Retail, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 1996

Employees: 950

Awards: 71

Creative Work: 33

Clients: 21


Contact Information

1011 9th Avenue SE Suite 300
Calgary Alberta T2G 0H7
Canada
Phone: (+1) 403 262 3006
Email:

Dianne Wilkins

Dianne Wilkins

Chief Executive Officer
Chris Gokiert

Chris Gokiert

President

Phone: (+1) 4035600315

Conor Brady

Conor Brady

Chief Creative Officer
Grant Owens

Grant Owens

Chief Strategy Officer
Lee Tamkee

Lee Tamkee

Chief Financial Officer
John McLaughlin

John McLaughlin

Chief Operating Officer
Amanda Seaford

Amanda Seaford

Chief Client Officer
Diane Heun

Diane Heun

SVP, Business Development

Phone: (+1) 508 541 5336

Lisa Penelton

Lisa Penelton

SVP, Marketing Science
Core Competencies: Digital, Mobile, Social Media, E-Commerce, SEO, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Media Buying/Planning, Branding/Product Development, Strategy and Planning, Financial, Technology, Online services, Institutional/Public Interest/Nonprofit, Retail, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 1996

Employees: 950

Awards: 71

Creative Work: 33

Clients: 21

Critical Mass

1011 9th Avenue SE Suite 300
Calgary Alberta T2G 0H7
Canada
Phone: (+1) 403 262 3006
Email:
Dianne Wilkins

Dianne Wilkins

Chief Executive Officer
Chris Gokiert

Chris Gokiert

President

Phone: (+1) 4035600315

Conor Brady

Conor Brady

Chief Creative Officer
Grant Owens

Grant Owens

Chief Strategy Officer
Lee Tamkee

Lee Tamkee

Chief Financial Officer
John McLaughlin

John McLaughlin

Chief Operating Officer
Amanda Seaford

Amanda Seaford

Chief Client Officer
Diane Heun

Diane Heun

SVP, Business Development

Phone: (+1) 508 541 5336

Lisa Penelton

Lisa Penelton

SVP, Marketing Science

News from the agency Critical Mass

February 1, 2018

Digital experience design agency Critical Mass announced Pedro Laboy as its first-ever chief data innovation officer and Sara Anhorn as its first senior vice president of talent. According to a statement, Laboy will be a member of the Omnicom agency’s global executive team, and is tasked to… read more


December 28, 2017

For just about everyone, 2017 was a tumultuous year. But, right on schedule, a new year has arrived and with it a chance to look both backward and forward. The very phrase “backward and forward” probably brings to mind the yearly ritual of recapping and prognosticating. We all end up doing … read more


November 22, 2017

By Grant Owens, Chief Strategy Officer at Critical Mass Inspired by: Companies that apply their unique assets to big problems Last week, Bill Gates tweeted that his next big mission is to explore the enigma of Alzheimer’s disease. I got ridiculously excited. Not having a cure for Alzheimer’… read more


November 20, 2017

“Human design” is one of those phrases that seems to crop up everywhere these days. I often get the sense that the rise of the term mirrors the accelerating pace at which technology evolves and enters our lives. With more tech, we need to be more human. Technology should connect us, rather … read more


October 25, 2017

By Grant Owens, Chief Strategy Officer at Critical Mass Inspired by: Marketers that don’t fall for the Millennial illusion If any of us have to sit through another presentation about how Millennials are tethered to their phones and passionate about music, we might just get up and walk out —… read more