Insights from Critical Mass

As a creative technologist at a digital agency, I have a lot of tech-related conversations with brand marketers. These days, a number of conversations turn to the topic of VR: “When will it really make sense for us to start using VR?” “How do VR experiences scale?” And my favorite: “Is it j… read more

A recent article in Ad Age argues that, for some marketers and product developers, AI's buzz-worthiness may be more enticing than the functionality of the tech at hand. The author rehashes a number of complaints from within the industry: machine learning erroneously gets called "AI"; compan… read more

Omnicom digital agency Critical Mass has bought a minority stake in Prolific Interactive, a Brooklyn-based mobile design and strategy agency that develops apps for clients like American Express, Saks Fifth Avenue, SoulCycle, David's Bridal and Sephora. Prolific will continue to operate as a… read more

Imagine an implacably vexed grannie. She’s squints over her bifocals at a mobile phone and then hands it to her grandson in desperation and disgust. That’s a common stereotype in our youth-obsessed marketing world. And it doesn’t exist anymore. People over the age of 50 are embracing digital… read more

Unlike every other hot topic from 2016, voice interaction and AI does not bore me. I hope you feel the same, because we’ll be hearing even more about them in 2017. Here’s what we should keep our eyes (and ears) on.  1. Standards emergeAs standards and intuitive features emerge, and digital … read more