Agency Type
- Digital
Core Competencies
- Full Service
- Mobile
- Social Media
- E-Commerce
- SEO
- Web Design
- Marketing/Creative Services
- Branded Content/Entertainment
- Market Research/Consulting
- Marketing Technologies/Analytics
- Media Buying/Planning
- Design
- Visual/Sound Identity
- Branding/Celebrity endorsement
- Strategy and Planning
Contacts
Dianne Wilkins
Chair
Chair
Chris Gokiert
Chief Executive Officer
Chief Executive Officer
Grant Owens
Chief Strategy Officer
Chief Strategy Officer
Lee Tamkee
Chief Financial Officer
Chief Financial Officer
John McLaughlin
Chief Operating Officer
Chief Operating Officer
New Business
Diane HeunExecutive Vice President, Business Development
Team
Number of Employees: 1400
Diane Heun
Executive Vice President, Business Development
Phone: __EMPTY__
Executive Vice President, Business Development
Phone: __EMPTY__
Dianne Wilkins
Chair
Chair
Chris Gokiert
Chief Executive Officer
Phone: __EMPTY__
Chief Executive Officer
Phone: __EMPTY__
Valerie Carlson
Chief Creative Officer
Chief Creative Officer
Grant Owens
Chief Strategy Officer
Chief Strategy Officer
Lee Tamkee
Chief Financial Officer
Chief Financial Officer
Sara Anhorn
Chief Talent Officer
Chief Talent Officer
John McLaughlin
Chief Operating Officer
Chief Operating Officer
Campaigns
- Advertiser: Clara Lionel Foundation
- Brand: Clara Lionel Foundation
- Name: CLF Diamond Ball
- Advertiser: City National Bank
- Brand: City National Bank
- Name: CNB Mortgage Campaign
- Advertiser: Goodcell
- Brand: Goodcell
- Name: Goodcell Brand Refresh
- Advertiser: 1-800-CONTACTS
- Brand: 1-800-Contacts
- Name: 1-800-Contacts Digital Rebrand
- Advertiser: Critical Mass
- Brand: European Wax Center
- Name: Hotline Ping
- Advertiser: Critical Mass
- Brand: Quickbooks
- Name: Bizpiphany!
- Advertiser: BMW
- Brand: BMW
- Name: BMW Build Your Own
- Advertiser: Critical Mass
- Brand: DIRECTV
- Name: Serving Up Justice
- Advertiser: Critical Mass
- Brand: Critical Mass
- Name: Artist-In-Residence Program
- Advertiser: Critical Mass
- Brand: GoodCell
- Name: Life Changing Science
Awards
| Award | Distinction | Category | Brand | Year |
|---|---|---|---|---|
| Campaign Agency of the Year Awards | Shortlist | Agency Leader | Chris Gokiert | 2023 |
| Campaign Agency of the Year Awards | Shortlist | Digital Innovation Agency | Critical Mass | 2023 |
| Campaign Agency of the Year Awards | Shortlist | New Biz Development Team | Critical Mass | 2023 |
| ADCC | Gold Winner | Integrated Digital Campaigns | DIRECTV | 2022 |
| AdRodeo Anvils | Winner | Logo | Goodcell | 2022 |
| AdRodeo Fellowship Award | Chris Gokiert | 2022 | ||
| BIMA 100 | CEO & Leaders | Clare Hart | 2022 | |
| BIMA 100 | Creatives & Designers | Neil Cooper | 2022 | |
| Clio Sports Awards | Bronze Winner | Integrated Digital Campaigns | AT&T | 2022 |
| Creaitvepool Annual | People's Choice | Best Agency to Work For | Critical Mass | 2022 |
| Creaitvepool Annual | People's Choice | Branding | Diageo | 2022 |
| Creativepool Annual | People's Choice | Publishing | BNY Mellon | 2022 |
| Creativepool Annual | People's Choice | Data | BNY Mellon | 2022 |
| Digiday Greater Goods Awards | Winner | Public Health | Euki | 2022 |
| Digiday Worklife Awards | Winner | Best Rewards & Recognitions Award | Critical Mass | 2022 |
| Digiday Worklife Awards | Winner | Best Mentorship Program | Critical Mass | 2022 |
| Drum Awards for Agency Business | Highly Commended | Best Performing Agency of the Year | Critical Mass | 2022 |
| Stevie American Business Awards | Gold | Brand Experience of the Year: Consumer | City National Bank | 2022 |
| Stevie American Business Awards | Bronze | Marketing Campaign of the Year: Financial Products & Services | City National Bank | 2022 |
| AdAge | Best Place to Work | Critical Mass | 2021 | |
| ADCC Award | Gold | Cinematography | Every Mother Counts | 2021 |
| ADCC Award | Silver | Direction | Every Mother Counts | 2021 |
| Indigo Design Award | Gold | Branding: Design for Social Good | Cereals Canada | 2021 |
| Indigo Design Award | Gold | Branding: Food | Cereals Canada | 2021 |
| Indigo Design Award | Silver Winner | Logos | Cereals Canada | 2021 |
| MediaPost Marketing Awards | Winner | Best Interactive Execution | INFINITI | 2021 |
| Shorty Awards | Winner | Best Use of Native Advertising | AT&T Gif a Little Love | 2021 |
| Shorty Awards | Winner | Best Media Buying Shoe-String Strategy | AT&T Gif a Little Love | 2021 |
Clients
| Advertiser | Brand | Business Sector | Type of Work | since |
|---|---|---|---|---|
| 1-800-Flowers | 1-800-Flowers | Drugstores, Specialty Stores |
|
2022 |
| Airbnb | Airbnb | Hotels, Resorts |
|
2020 |
| Apple | Apple | Mobile Telephones & tablets |
|
2015 |
| AT&T Inc. | AT&T | Telecommunications Services |
|
2009 |
| BMW | BMW USA | Cars |
|
2016 |
| BNY Mellon | BNY Mellon | Banking & Financial Services, Investments, Stock Brokers |
|
2019 |
| Diageo | Diageo | Alcoholic |
|
2021 |
| Hilton Worldwide | Hilton | Hotels, Resorts |
|
2022 |
| Nissan Motor Corp. | Nissan North America | Cars |
|
2010 |
| Peloton | Peloton | Fitness Devices, Gym & Exercising Machines |
|
2022 |
| Apple Inc. | Apple | Consumer Electronics & Audio-Visual |
|
2015 |
| BMW | BMW USA | Cars |
|
2016 |
| AT&T Inc. | AT&T | Telecommunications Services |
|
|
| Peloton | Peloton | Fitness Devices, Gym & Exercising Machines |
|
2022 |
| Nissan Motor Corp. | Nissan North America | Cars |
|
|
| Airbnb | Airbnb | Hotels, Resorts |
|
2020 |
| BNY Mellon | BNY Mellon | Others |
|
2019 |
| Hilton Hotel Corp. | Hilton | Hotels, Resorts |
|
2022 |
| Diageo | Diageo | Alcoholic |
|
2021 |
| 1-800-Flowers | 1-800-Flowers | Retail, Distribution & Restaurants |
|
2022 |