We are a digital experience design agency with a relentless focus on the customer. Today, brands face a rapidly evolving marketplace with constantly changing technology and customer expectations that are higher than ever. For two decades, Critical Mass has been helping brands meet this challenge by designing digital experiences and interactions that are convenient, useful, simple and entertaining for customers.
The way a customer experiences a brand has a profound impact on perception, purchase behavior and loyalty. That’s why our work begins and ends with our clients’ customers. We listen to them. Validate with them. We even include them in our experience-design process. We do this so we can make things simpler, more useful, more entertaining, more convenient. And hopefully, in some way, change their lives.
Critical Mass is a part of Diversified Agency Services, a division of Omnicom Group Inc.