The world's first value-based media consulting company.
ID Comms is a leading provider of first-class media expertise, consulting and resources to brands. We are not an auditor or accountancy firm, which means we have the freedom to consider the value of communications not just the price. This is important in a commoditised media market where the greatest opportunity is to improve media performance rather than further reduce media cost.
We believe media investment can work much harder.
Having best practice in media management gives our clients a competitive advantage in marketing; making every dollar invested work a little harder puts more resources at your disposal to drive growth. We call this approach Productive Media Governance, having good practice in media management tools and techniques which improve the productivity of your media budgets and therefore your marketing performance.
We obsess about value.
The best measure of media performance should consider the value of media not just the price paid. At ID Comms we help brands do both; reduce the costs of their media buying and significantly improve the value delivered. We can do this because because we understand that agencies are the arbiters of media value.
Pitch Management - identifying the perfect agency partner for your media needs
Agency Management - how to get the best out of your external agencies
Media Management - best practice processes for strategic media management
Performance Management - evaluating media success and holding agencies to account
Media Productivity Audit - what you're doing, what's working and what needs attention
Strategy Consulting - strategies, structures and KPIs for brilliant media performance