Press Releases - Epica Awards - Adforum.com https://www.adforum.com/award-organization/6650180/press-releases/rss Epica Awards Press Releases at Adforum.com en-us Adforum.com Copyright 2017 OH DEAR! OH DEAR! 2 DAYS LEFT TO ENTER! https://www.adforum.com/award-organization/6650180/press-releases/70251/oh-dear-oh-dear-2-days-left-to-enter https://www.adforum.com/award-organization/6650180/press-releases/70251/oh-dear-oh-dear-2-days-left-to-enter "How long is forever?" asked Alice. "Sometimes just one second."

And how long does it take to enter the Epica Awards? Not much longer actually. Our entry system is made for quick and easy registration and our friendly international staff are ready with all hands on deck to give you personalised help with your submissions.

These are the last days to enter your work, have it seen by senior editors and leading journalists from around the world, and hopefully win an award!

Start or complete your registration now and don't miss your only chance of the year to enter a truly fair and objective creative prize.

THE EPICA AWARDS: OBJECTIVE AND UNBIASED SINCE 1987
Epica is the only global creative prize awarded by journalists. It offers an independent jury and global press coverage. Launched 31 years ago, today it is an international celebration of creativity, attracting thousands of entries from more than 70 countries.
No politics, no in-fighting, no coalitions. Our jurors are independent yet passionate about creativity. They are the editors and leading reporters of esteemed industry journals from around the globe.

Every agency that enters Epica has already won, because their work is seen by the very group of people who can spread the word about their talent. That’s why we attract entries from up-and-coming agencies as well as big networks.

As Epica covers advertising, design, PR and digital, this year’s jury includes some niche titles who will vote on categories related to their sector of industry. We are joined for instance by German magazine Digital Production for the post-production categories, while in the UK, PR specialist The Holmes Report will cast its vote on relevant entries. For the Virtual Reality category we’re joined by specialist magazines VRODO and ARVR. And from an entirely different world, the fashion editor of Marie Claire France will weigh in on fashion campaigns.

See the full jury member list: http://www.epica-awards.com/awards/jury

The 2017 jury president will be Spencer Baim, Chief Strategic officer at VICE Media.

This year’s awards also features two new categories: Music Video and Online & Mobile Services (which covers advertising for digital brands such as Airbnb and Uber).
The prize-giving ceremony will take place at the Meistersaal in Berlin on the evening of November 16, where all winners will be announced including agency and network of the year. Also Production company of the year sponsored by GPN (The Global production Network). It will be preceded the same day by the Epica Awards Creative Circle conference.

As always, every agency that enters will get a free copy of our annual Epica Book, a 400-page bible of creative inspiration.

ENTER YOUR WORK BY OCTOBER 13
The call for entries is accessible here:
http://www.epica-awards.com/awards/callforentries.

________________________________________
For information about entering:
Contact@epica-awards.com

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2017-10-12 00:00:00
DEADLINE EXTENDED!! https://www.adforum.com/award-organization/6650180/press-releases/70080/deadline-extended https://www.adforum.com/award-organization/6650180/press-releases/70080/deadline-extended We know – you’ve been buried in work and haven’t had a chance to enter the 31st Epica Awards yet. But fear not! There’s still a chance to have your work judged by our objective jury of journalists, backed up by Vice Media. We’ve extended the deadline until Friday October 13, so sign up to win a prize and get that coveted place in the glossy annual Epica Book. We’re looking forward to seeing your entry.

EVERYONE IS A WINNER,...
Everyone who enters Epica has already won, because their work is seen by the very group of people who can spread the word about their talent. That’s why we attract entries from up-and-coming agencies as well as big networks.

And as always, every agency that enters gets a free copy of our annual Epica Book, a 400-page bible of creative inspiration.
...AND SOME GET AN AWARD.
No politics, no in-fighting, no coalitions. The Epica Awards pyramid is a truly impartial token of creative excellence.

The prize-giving ceremony will take place at the Meistersaal in Berlin on the evening of November 16, where all winners will be announced including agency and network of the year. Also production company of the year sponsored by GPN (The Global production Network). It will be preceded the same day by the Epica Awards Creative Circle conference.

The Epica Awards: unbiased and objective since 1987.

ENTER YOUR WORK BY OCTOBER 13
The call for entries is accessible here:
http://www.epica-awards.com/awards/callforentries.

________________________________________
For information about entering:
Contact@epica-awards.com

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2017-10-03 00:00:00
ONE DAY TO GO UNTIL THE OFFICIAL DEADLINE!! https://www.adforum.com/award-organization/6650180/press-releases/70048/one-day-to-go-until-the-official-deadline https://www.adforum.com/award-organization/6650180/press-releases/70048/one-day-to-go-until-the-official-deadline Time flies doesn't it? There is only one day remaining to enter your work, have it seen by senior editors and leading journalists from around the world, and hopefully win an award!

The entry system is made for quick and easy registration and our friendly international staff are ready with all hands on deck to give you personalised help with your submissions.

Start or complete your registration now and don't miss your only chance of the year to enter a truly fair and objective creative prize.

THE EPICA AWARDS: OBJECTIVE AND UNBIASED SINCE 1987

Epica is the only global creative prize awarded by journalists. It offers an independent jury and global press coverage. Launched 31 years ago, today it is an international celebration of creativity, attracting thousands of entries from more than 70 countries.
No politics, no in-fighting, no coalitions. Our jurors are independent yet passionate about creativity. They are the editors and leading reporters of esteemed industry journals from around the globe.

Every agency that enters Epica has already won, because their work is seen by the very group of people who can spread the word about their talent. That’s why we attract entries from up-and-coming agencies as well as big networks.

As Epica covers advertising, design, PR and digital, this year’s jury includes some niche titles who will vote on categories related to their sector of industry. We are joined for instance by German magazine Digital Production for the post-production categories, while in the UK, PR specialist The Holmes Report will cast its vote on relevant entries. For the Virtual Reality category we’re joined by specialist magazines VRODO and ARVR. And from an entirely different world, the fashion editor of Marie Claire France will weigh in on fashion campaigns.

See the full jury member list: http://www.epica-awards.com/awards/jury

The 2017 jury president will be Spencer Baim, Chief Strategic officer at VICE Media.

This year’s awards also features two new categories: Music Video and Online & Mobile Services (which covers advertising for digital brands such as Airbnb and Uber).
The prize-giving ceremony will take place at the Meistersaal in Berlin on the evening of November 16, where all winners will be announced including agency and network of the year. Also Production company of the year sponsored by GPN (The Global production Network). It will be preceded the same day by the Epica Awards Creative Circle conference.

As always, every agency that enters will get a free copy of our annual Epica Book, a 400-page bible of creative inspiration.

ENTER YOUR WORK BY SEPTEMBER 30 

http://www.epica-awards.com/ 

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2017-09-29 00:00:00
Enter Epica – the fair and objective awards show https://www.adforum.com/award-organization/6650180/press-releases/66056/enter-epica-the-fair-and-objective-awards-show https://www.adforum.com/award-organization/6650180/press-releases/66056/enter-epica-the-fair-and-objective-awards-show  

It’s back to school and time to do some extra homework by entering The Epica Awards. Don’t forget, as Epica has a jury of journalists who write about creative communications, this is your ONLY chance in the year to have your work judged by a group of objective experts, rather than your competitors

No politics, no in-fighting, no coalitions. Our jurors are independent yet passionate about creativity. They are the editors and leading reporters of esteemed industry journals such as AdweekCampaignCreative Review and Shots

Every agency that enters Epica has already won, because their work is seen by the very group of people who can spread the word about their talent. That’s why we attract entries from up-and-coming agencies as well as big networks. 

As Epica covers advertising, design, PR and digital, this year’s jury includes some niche titles who will vote on categories related to their sector of industry. We are joined for instance by German magazine Digital Production for the post-production categories, while in the UK, PR specialist The Holmes Report will cast its vote on relevant entries. For the Virtual Reality category we’re joined by specialist magazines VRODO and ARVR. And from an entirely different world, the fashion editor of Marie Claire France will weigh in on fashion campaigns. 

See the full jury member list: http://www.epica-awards.com/awards/jury

 

 

ENTER YOUR WORK BY SEPTEMBER 30
The call for entries is accessible here:
http://www.epica-awards.com/awards/callforentries. 

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2017-09-04 00:00:00
IT'S NOT TOO LATE TO BE AN EARLY BIRD! https://www.adforum.com/award-organization/6650180/press-releases/65988/its-not-too-late-to-be-an-early-bird https://www.adforum.com/award-organization/6650180/press-releases/65988/its-not-too-late-to-be-an-early-bird

The Epica Awards are open for entries and you still have until August 31 to take advantage of our Early Bird discount of 100 euros.
Sign up your work on our quick and easy online registration.

GET THE PRESS TO SEE YOUR WORK

Covering advertising, design, PR and digital, Epica has staked a unique place in the landscape as the only creative awards judged by journalists. This year, alongside well-known creative industry journals such as Adweek, Campaign, Creative Review and Shots, we’ve added niche titles for individual categories.

For example, in the craft field we’re joined by German magazine Digital Production, while in the UK, PR specialist The Holmes Report will be casting its vote on relevant entries. For the Virtual Reality category we’re joined by specialist magazines VRODO and ARVR. And from an entirely different world, the fashion editor of Marie Claire France will weigh in on our fashion-related entries.

In short, our jury is truly a global selection of journalists who are passionate about creativity in their chosen fields. And they are in the perfect position to spread the word about the winning work. See the full jury member list: http://www.epica-awards.com/awards/jury

 

As always, every agency that enters will get a free copy of our annual Epica Book, a 400-page bible of creative inspiration.


THE EPICA AWARDS: OBJECTIVE AND UNBIASED SINCE 1987
Epica is the only global creative prize awarded by journalists. It offers an independent jury and global press coverage. Launched 31 years ago, today it is an international celebration of creativity, attracting thousands of entries from more than 70 countries. 

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2017-08-25 00:00:00
2017 SEASON OPEN FOR EARLY BIRD ENTRIES https://www.adforum.com/award-organization/6650180/press-releases/65726/2017-season-open-for-early-bird-entries https://www.adforum.com/award-organization/6650180/press-releases/65726/2017-season-open-for-early-bird-entries The creative prize judged by journalists kicks off its 31st competition with a lot in store. The new jury president, location and categories are just a few of the changes to the awards this year.
Advertising, PR, design and digital agencies as well as production companies start entering their work this August (with a 100€ early bird discount), while submissions end on September 31st. 

 

WHAT TO EXPECT IN 2017 

  • The 2017 jury president will be Spencer Baim, Chief Strategic officer at VICE Media.

The awards ceremony will be held this year on November 16 at the Meistersaal in Berlin, a historic concert hall built in 1910.

 

  • The awards ceremony will be preceded by the annual conference, which this year will be about The Creative Singularity: How Technology Drives Creativity. Confirmed speakers so far are Richard Wilson, Co-founder of Stop Funding Hate; Preethi Mariappan, VP Executive Creative Director of Emerging Experiences EMEA Sapient Razorfish; Sascha Martini, Managing Director R/GA Berlin; and Patrick Lara, Managing Director, Publicis Conseil.

Epica editorial director Mark Tungate said: “We’re delighted to return to Berlin, which is one of the world’s most exciting and creative cities. As it’s a hub of startup talent we thought it would be appropriate to explore the merging worlds of technology and creativity in our conference, hence the theme The Creative Singularity.”

 

  • Epica also unveiled its own ad campaign, this year created in-house. The eye-catching campaign features the words “We are watching you” composed of letters cut out from the names of the magazines and sites on the Epica jury. Aside from the print executions and online banners, and in order to fully perform the idea, a hundred of the fictitious anonymous letters were handcrafted and are being sent by postal mail to select creatives.

 

  • New jury members this year include The Economic Times, India (via its specialist marketing reporter), Marketing Directo from Spain or AdIndex in Russia while further new additions are expected during the summer. To participate in the jury, please write to jury@epica-awards.com.

 

  • Last but not least, Epica has introduced two new categories this year: Music Video; and Online and Mobile Services (which covers advertising for digital brands such as Airbnb and Uber). 
THE EPICA AWARDS: OBJECTIVE AND UNBIASED SINCE 1987 Epica is the only global creative prize awarded by journalists working for marketing and communications magazines around the world. It offers an independent jury and global press coverage. Launched 31 years ago, today it is an international celebration of creativity, attracting thousands of entries from more than 70 countries.

More than 60 editors and senior journalists serve on the Epica jury, from Adweek in the US to Werben & Verkaufen in Germany and everywhere in between.

See the full jury member list.

Find Epica related graphic material here.

More information on epica-awards.com.  ]]>
2017-08-01 00:00:00
Epica Awards 2017 opens for Early Bird Entries https://www.adforum.com/award-organization/6650180/press-releases/65631/epica-awards-2017-opens-for-early-bird-entries https://www.adforum.com/award-organization/6650180/press-releases/65631/epica-awards-2017-opens-for-early-bird-entries Paris – July 31,  2017

Book early to avoid disappointment! The 2017 Epica Awards are now open for Early Bird entries until August 31.

The only global creative awards judged by journalists who are specialists in their field, the Epica Awards allow agencies to show their work to a unique group of people who can spread the word about their creative talent. The awards cover advertising, design, PR and digital.

More than 60 editors and senior journalists serve on the Epica jury, from Adweek in the US to Werben & Verkaufen in Germany and everywhere in between. New jurors are joining us this year from Marketing Directo in Spain and The Economic Times in India.

See the full jury member list: http://www.epica-awards.com/awards/jury

As always, every agency that enters will get a free copy of our annual Epica Book – a 400-page bible of creative inspiration.

Call for entries is accessible here: http://www.epica-awards.com/awards/callforentries

Our Call For Entries advertising campaign this year features the phrase “We are watching you” made from letters cut out from the titles of the magazines on our jury.

The Epica Awards: objective and unbiased since 1987.
Epica is the only global creative prize awarded by journalists working for marketing and communications magazines around the world. It offers an independent jury and global press coverage. Launched 31 years ago, today it is an international celebration of creativity, attracting thousands of entries from more than 70 countries.

For information about entering:
Contact@epica-awards.com
For press enquiries:
Lucia Ongay, Global Press Manager
lucia@epica-awards.com 


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2017-07-31 00:00:00
EPICA HOLDS PARIS SHOWCASE AND ROUND TABLE https://www.adforum.com/award-organization/6650180/press-releases/64547/epica-holds-paris-showcase-and-round-table https://www.adforum.com/award-organization/6650180/press-releases/64547/epica-holds-paris-showcase-and-round-table The Epica Creative Showcase in Paris on April 18 was preceded by a fascinating round table debate about the influence of the workplace on creativity. The event was sponsored by Adobe Stock and hosted by WeWork at its brand new collaborative space in rue La Fayette.

The round table debate featured Rémi Babinet, co-founder and co-president of BETC, Jean-François Sacco, co-founder of Rosapark, Christine Chagneau-Pancrazi, senior marketing manager at Adobe, and Séverin Naudet, director general of WeWork. It was moderated by Epica’s editorial director Mark Tungate.

Rémi Babinet described how BETC’s new headquarters in a converted warehouse in the suburb of Pantin encouraged creative exchange by providing a fluid and flexible working environment. He spoke about how the agency aimed to play a positive role in the regeneration of the local community.

Meanwhile, Jean-François Sacco spoke about Rosapark’s decision to create a book about the restaurants and artisans in its own local community, the Village Paul Bert in the 11th arrondissement of Paris. “We feel it’s vital that our employees are inspired by their environment,” he said.

Presenting the WeWork concept, which provides shared office space around the world for freelancers, entrepreneurs and start-ups, Séverin Naudet pointed out: “We serve a global community linked by an attitude. They feel they have more in common with a young entrepreneur in Berlin than they do with a more traditional business in their own city.”

Finally, Adobe’s Christine Chagneau-Pancrazi observed that the company’s digital tools had made nomadic working practices a reality.

The debate was followed by drinks and a screening of the latest Epica winners. 2016 saw the 30th anniversary of the Epica Awards, the only global creative competition judged by journalists who write about advertising, marketing and design. Mark Tungate said: “For 30 years, Epica has been the only opportunity for agencies to have their work judged by an objective panel of journalists who are passionate about advertising and creativity.”

The Grand Prix winners in 2016 were “Simplified stories” by DDB Brussels for Alzheimerliga (Design); “The Next Rembrandt” by J. Walter Thompson Amsterdam for ING (Digital); “Kenzo World” for Kenzo World Eau de Parfum by Kenzo Parfums (Film); “Brad is Single” by TRY for Norwegian Airlines (Print); and “Doors of Thrones” by Publicis London for Tourism Ireland (Outdoor).

For full details of the 2016 winners see: http://winners.epica-awards.com/2016

The 2017 Epica Awards will open for entries on July 1.

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2017-04-20 00:00:00
Epica On Tour: New York https://www.adforum.com/award-organization/6650180/press-releases/62892/epica-on-tour-new-york https://www.adforum.com/award-organization/6650180/press-releases/62892/epica-on-tour-new-york Guests from the worlds of advertising and journalism mingled at the Epica Awards New York Showcase on Thursday evening (February 2nd). The event was hosted by Screen Vision Media at the Cinepolis Chelsea in New York City. 2016 saw the 30th anniversary of the Epica Awards, the only global creative competition judged by journalists who write about advertising, marketing and design. The New York Showcase was held to screen the
winning entries for those who were unable to attend the ceremony in Amsterdam in November. Cinepolis Chelsea, New York

“It was a great evening and a pleasure to celebrate the Epica Award winners with our agency
partners at our New York Showcase”, said Elizabeth Marks, Global President of
Maydream/Epica/AdForum. “I also want to extend a huge thank you to our partner Screenvision
Media and the jury members who were able to join us: Norman Pearlstine (Time, Inc.), David
Griner (Adweek) and Eric Alt (Co-Create). Your unbiased perspective continues to give the Epica
Awards a truly unique and objective voice in the creative industry, a position it has now held for
30 years.”

In 2016 Epica’s jury partners in North American were AdWeek, Co-Create and Strategy. In total
more than 60 editors and senior journalists serve on the Epica jury, from Adweek in the US to
Werben & Verkaufen in Germany and everywhere in between.

The Grand Prix winners in 2016 were “Simplified stories” by DDB Brussels for Alzheimerliga (Design); “The Next Rembrandt” by J. Walter Thompson Amsterdam for ING (Digital); “Kenzo World” for Kenzo World Eau de Parfum
by Kenzo Parfums (Film); “Brad is Single” by TRY for Norwegian Airlines (Print); and “Doors of
Thrones” by Publicis London for Tourism Ireland (Outdoor).

Leo Burnett was the Network of the Year, BBDO New York Agency of the Year and TRY from Norway was the Independent Agency of the Year.

For full details of the 2016 winners see: http://winners.epica-awards.com/2016 

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2017-02-03 00:00:00
DESIGN PLUS: JONES & BONE https://www.adforum.com/award-organization/6650180/press-releases/62886/design-plus-jones-bone https://www.adforum.com/award-organization/6650180/press-releases/62886/design-plus-jones-bone When I saw the press release that led to this article, I was intrigued by the agency’s name: Jones & Bone. The website looked pretty spruce so I searched for contact details. Then I found out that “Jones” was none other than Sarah Norford-Jones, a former student of mine at Parsons School of Design in Paris. It seemed like the perfect excuse to catch up and find out about her new operation.

“When we put the names together, it just worked,” says Sarah, who met her partner in life and work, Keith Nigel Bone, at branding and content agency Sunshine.

It certainly does: Jones & Bone sounds like a TV show about a couple of cops solving crimes in Sixties London. In fact the duo and their collaborators solve branding problems in Hipster London – their offices are in Shoreditch. The agency is just over a year old. Except, by the way, it’s not an agency.

Sarah says: “When we decided to start something on our own, we knew it had to be small and flexible. Which is why we don’t call it an agency – we call it a creative boutique. Even in the future we want to keep it tightly knit. We never want to grow bigger than ten.”

Sarah comes from a design and management background, with stints in fashion PR and then brand management at Iris Worldwide before being headhunted to support new business at Sunshine. Keith is a digital art director and creative with more than a decade’s experience at big names like Mother and BBH, among others. One of his heroes is BBH co-founder Sir John Hegarty.

“I grew up in Malta and two of my biggest memories are MTV and the Levi’s ads: people bursting through walls, Mr. Boombastic and all that,” he recalls. Something of the vibrancy and optimism of those brands comes through on the agency’s site.

“We have a lot of passions in common: we both love photography, we’re interested in traditional advertising, but also in branding,” says Sarah.

Keith brings digital heft to the partnership. In fact their first big project involved creating a coherent brand identity for App4, which provides mobile apps for small businesses. Their work for the company has embraced everything from designing a new logo to creating a website and building a social and content strategy.

Keith says: “What we do is tell stories across several platforms. It starts with the branding, which we’ll then carry through to the website, responsive design, social media like Instagram – for example we do curated monthly shoots – and on into the campaign. So there’s a narrative thread.”

They are constantly creating content: even when they travel, they take photos destined for clients’ Instagram feeds. This, combined with the boutique structure, enables them to stay close to their customers.“When they work with a creative boutique, clients can see where their money and our energy and craft goes,” observes Keith.

SOCIAL SAVVY

“We don’t have a hierarchy,” adds Sarah. “You don’t have to meet with the creative, then the planner, then another person, then yet another person. That may be necessary at a huge agency, but we don’t have to work that way. We can be more like an extension of the client team.”

The clients concerned are often start-ups, so a certain amount of frankness comes into play. “We know they don’t have hundreds of thousands to spend. So we’ll ask them to tell us honestly what they can afford, and we’ll work backwards from that and tell them what we can deliver.”

This accessible approach has enabled them to work with a range of unusual brands, from an influential food “vlogger” to an eco-friendly bohemian fashion brand from Anatolia. If they need to scale up for a project, they’ll bring in talent from outside. “The right people for the right job,” as Keith puts it.

Their biggest project to date has been for the new documentary Back To Berlin. The film follows eleven bikers – all Holocaust survivors or their descendants – as they replicate an historic journey from Tel Aviv to Berlin for the European Maccabiah Games, also known as the Jewish Olympics.

Although the documentary is still being edited, the film-makers wanted an interactive website and branding materials that would raise awareness of the project – especially if they needed funding for distribution and marketing.

Keith says: “Rather than just promoting the film, they wanted to create an educational platform. So the site includes an interactive map with hot spots where you can see pictures and insights. All the bikers are making the trip their ancestors took; they’re telling stories that might have been lost.”

The project came to them via a recommendation from an existing client. Word-of-mouth is clearly working for Jones & Bone, which makes sense given their social savvy. I note that they’re based in East London, which over the past few years has leapt from accessible to pricey. In fact they both live in the area – and many of the start-ups that are potential clients are there too.

So what are their plans for the future? Both of them are constantly having ideas, whether it’s for an app, a book, an event – even a product. “We’ve got the first 15 months under our belt, now it’s about nurturing what we’ve got and growing our client base,” says Sarah. “But maybe at the end of this year we’ll have time for some of our dreams.” 

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2017-01-30 00:00:00
Epica on Tour: London https://www.adforum.com/award-organization/6650180/press-releases/62891/epica-on-tour-london https://www.adforum.com/award-organization/6650180/press-releases/62891/epica-on-tour-london Guests from the worlds of advertising and journalism mingled at the Epica Awards London
Showcase on Thursday evening (January 26). The event was hosted by the sound & music
production company GCRS at its headquarters in Great Marlborough Street.
2016 saw the 30th anniversary of the Epica Awards, the only global creative competition
judged by journalists who write about advertising, marketing and design. The London Showcase
was held to screen the winning entries for those who were unable to attend the ceremony in
Amsterdam in November.

The event also saw the competition’s very first film winner from 1987, director Paul Weiland, pick
up a special prize. His film “Points of View” for The Guardian has since become iconic.

Opening the event, Epica’s editorial director Mark Tungate said: “For 30 years, Epica has been
the only opportunity for agencies to have their worked judged by an objective panel of journalists
who are passionate about advertising and creativity”.


In 2016 Epica’s jury partners in the UK were Creative Review, The Drum and Shots. In total
more than 60 editors and senior journalists serve on the Epica jury, from Adweek in the US to
Werben & Verkaufen in Germany and everywhere in between.


The Grand Prix winners in 2016 were “Simplified stories” by DDB Brussels for Alzheimerliga
(Design); “The Next Rembrandt” by J. Walter Thompson Amsterdam for ING (Digital); “Kenzo
World” for Kenzo World Eau de Parfum by Kenzo Parfums (Film); “Brad is Single” by TRY for
Norwegian Airlines (Print); and “Doors of Thrones” by Publicis London for Tourism Ireland
(Outdoor).


Leo Burnett was the Network of the Year, BBDO New York Agency of the Year and TRY from
Norway was the Independent Agency of the Year.


Mark Tungate thanked GCRS and Epica’s sponsors: Time Inc., ScreenVision, Euronews,
RadiumOne, Sizzer Amsterdam, Lürzer’s Archive, Energy Floors and ACT Responsible.
For full details of the 2016 winners see: http://winners.epica-awards.com/2016 

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2017-01-27 00:00:00
GLOBAL HEADLINE MAKERS: ROSIE BARDALES (UK) https://www.adforum.com/award-organization/6650180/press-releases/62887/global-headline-makers-rosie-bardales-uk https://www.adforum.com/award-organization/6650180/press-releases/62887/global-headline-makers-rosie-bardales-uk These days, when you meet a woman in a senior creative role, it’s tempting to fire off a question about gender inequality in adland straight away. But with Rosie Bardales, executive creative director and partner at BETC London, the subject quickly broadens into a conversation about parents in advertising. That’s because one of the agency’s most recent campaigns is all about babies.

Rosie is aware of the irony, since BETC Paris became part of French popular culture thanks to its beautiful bouncing Evian babies. “I know,” she laughs, with her characteristic ease. “Isn’t it great? But for us it was a long journey from having this idea that we thought could be really awesome to finding the people who really understood it and had the perfect expertise.”

The campaign for C&G Baby Club – a website offering advice to expectant and new parents – is based around “The Happy Song”, the first song scientifically designed to make babies happy. Written and sung by UK pop singer Imogen Heap, it’s based on crowd-sourced tips from parents about their babies’ favourite sounds, as well as advice from child psychologists.

Rosie adds: “The fact that Imogen is a young mother made her even more committed and emotionally involved in the project. The stars aligned.”

So what about young mothers who work in advertising? Is it true that the industry does too little to help them? “It’s great that there’s a lot of conversation around that now, and that people are taking it more seriously. But I also think we have a long way to go in making it easier for parents – not just mums. In New York, some industries do make allowances by providing day care, for example. So while it’s now an issue, we need to get to the next level where we actually do something about it.”

DIVERSITY AND CREATIVITY

Rosie Bardales stands for cultural as well as gender diversity. Hailing from Texas, she’s worked at Mother in London and New York, Madre in Buenos Aires, BBH in London again, Wieden & Kennedy in Amsterdam and now back to London for BETC. While still recognizably American, her accent is a pleasant blend of influences. Did she plan to travel the world from the beginning?

“It wasn’t planned at all. I thought it was quite adventurous to pack up my car and drive to Los Angeles to start my first job. Later on, it took a bit of convincing to encourage me make that leap from New York to London that first time – and I’m really glad that I did because it changed how I saw the world.”

Now she encourages anyone in a creative profession to travel as widely and as well as they can. “Creativity – what we do every day – is enriched by the people you meet along the way and the different talents that have an influence on you. It makes you more open to new ideas, rather than being tempted to draw lines.”

Her international outlook means that she loves working on global campaigns. “The fact that you can get to an idea that lands everywhere is fascinating to me.”

London remains a cosmopolitan city – despite the Brexit, which the majority of its citizens were against – that punches well above its weight in international creative competitions. “It is absolutely one of the most creative markets. And I think it’s exactly because London draws a diverse group of international people. That diversity allows it to prosper when it comes to creativity.”

She also mentions a commitment to craft. “That’s one of the things that keeps drawing me back here. People are really focused on making something that’s of value, versus it just being ‘advertising’. We’re one of the markets pushing those boundaries.”

With her experience, Rosie could have taken her pick of agencies – so why move to BETC London? “I spent some time in Paris while I was working in London, and I heard quite a buzz around BETC. I discovered that not only were they ambitious and interesting, but they really cared about culture and the community. Knowing what BETC represented in Paris and being given the opportunity to help them start to build a network was something I couldn’t miss.”

More than two and a half years later, she feels settled in London. “I explore it every day, and I think its diversity is why I feel at home here. Of course the Brexit is worrying, but what can you do? We’ll just have to see how it plays out.”

BETC London now has around 35 staff “and growing”. So is it seen as “that French agency” by the London advertising crowd? “I think at first there was a sense of that, but over time we’ve been able to create our own personality.”

As well as working for some French clients – such as Air France, Disneyland Paris and Danone – it has also picked up cosmetic brand Rimmel London and Cow & Gate baby foods (hence the C&G Baby Club).

“You really establish your identity through the work,” Rosie says. “So if some people in the market still aren’t sure what we represent, they’re going to find out very soon.”

By Mark Tungate, editorial director, Epica 

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2017-01-10 00:00:00
DESIGN PLUS: DISCOVER SIX THINGS https://www.adforum.com/award-organization/6650180/press-releases/62888/design-plus-discover-six-things https://www.adforum.com/award-organization/6650180/press-releases/62888/design-plus-discover-six-things Vanessa Bruce and her partners at Boston and L.A. agency Six Things are youthful start-up veterans who specialise in giving brands a soul.

When you come across a new agency called Six Things, the obvious first question is: “What are the six things?”

Actually the name is a reference to Lewis Caroll’s Through The Looking Glass, in which the White Queen says she’s often “believed as many as six impossible things before breakfast”. The implication is that the agency will strive to do the impossible for its clients.

I happened upon Six Things and its Boston-based co-founder Vanessa Bruce in an article in The New York Times. The article was about something else: an innovative stock photo library called Stocksy, for which Bruce is a dedicated advocate. But the name of Bruce’s brand strategy and design firm appealed to me, so I contacted her via LinkedIn.

I was right to do so, because Bruce and her two partners – Chelsea Hobgood and Kayci Baldwin (above from left to right) – are running a very different kind of operation. You might even describe it as a millennial agency. They learned practically everything they know at start-ups, which became their prime targets when they launched Six Things earlier this year. But they say they will work with companies at any stage to “design, build, test, brand and launch awesome products”.

Or as Bruce puts it: “We give brands a soul.”

The trio met at a start-up called ReferralMob – a job recruitment platform – where Bruce was involved in designing its UX (user experience, for non-techies), among other things. Although they had very different skills, they found they had a synergy.

“We learned quickly that our eclectic backgrounds brought tremendous strength to our team,” says Bruce. “We’re all very focused on the human in the tech space – that’s our passion and how we got together.”

Hobgood, a Colombia graduate, has spent the last ten years applying her psychology and neuroscience degrees to growing and developing new businesses; Baldwin, who studied sociology at Harvard, specialises in consumer psychology and user acquisition.

“WE ARE THE MILLENNIALS WE MARKET TO”

Although Bruce is a classically-trained graphic designer – she holds a BA in design and public relations – she says she’s always loved tinkering in the tech world. “I built my first website, a Sailor Moon fan page, when I was 12 year old,” she recalls. This inclination came to the fore in 2010 when she joined 360 Public Relations and found herself not only guiding the agency’s creative vision, but designing everything from websites to Facebook applications and mobile apps for clients.

These days she’s what a former colleague describes as a “triple threat”, a brand strategist who can design and code. Like the other co-founders of Six Things, she’s valuable to start-ups because she comes from their world. Keeping up with trends through their own media consumption and the habits of their network, including teenage siblings, the trio are uniquely attuned to the millennial mindset.

"Millennials don’t just buy things,” she points out, in a conversation about branding. “This generation is hungry to get behind a brand with a purpose. They expect their brand allegiance to make an impact.” She mentions Warby Parker – the eyewear retailer – and Toms Shoes, both of whom have a “one for one” policy of donating one product to charity for every one sold.

Design is also an important influence, she adds. “Millennials make decisions very quickly. They’re so flooded with digital imagery that they know within two second whether a company is in line with their values, just by the design.”

She says her partner Kayci often downloads apps to keep an eye on the marketplace, but ditches them immediately if the opening screen shot and general “onboarding experience” are not well executed.

“We’re responsive to beauty,” she continues, mentioning the fact that she finds Instagram ads effective because of their aesthetic qualities and integration with her own social feed. Which is just as well, because Bruce and her husband don’t own a TV: they only watch commercial-free streaming services. So how else can brands reach them?

“Branding is more grass-roots now,” she says. “Word-of-mouth and brand ambassadors are more effective than ever: people rely on those they trust.”

In terms of the future of Six Things, Bruce says they’re interested in working with “consumer-facing brands” whose values align with their own. “In a lot of ways, we are the millennials we market to. We expect our work with our clients to make an impact, so we think carefully about who we work with and seek out projects we truly believe in.”

So do millennials feel more comfortable working for themselves – hence the proliferation of start-ups – than, say, joining a traditional agency? “I don’t think it’s about size or ownership,” she reflects. “I think for our generation it’s about finding a sense of purpose and belonging in what you do.”

By Mark Tungate, editorial director, Epica 

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2016-12-20 00:00:00
OMNICOM IS OUR HOLDING COMPANY OF THE YEAR https://www.adforum.com/award-organization/6650180/press-releases/62235/omnicom-is-our-holding-company-of-the-year https://www.adforum.com/award-organization/6650180/press-releases/62235/omnicom-is-our-holding-company-of-the-year Epica is delighted to announce that Omnicom is its Holding Company of the Year. Omnicom’s agencies – TBWA, DDB and BBDO – won a combined total of 82 awards during the 30th edition of the Epica Awards. It was a gratifying result for Omnicom after a battle between DDB, BBDO and Leo Burnett for the Network of the Year title, which was finally won by Leo Burnett from rival holding Publicis Groupe.

But DDB was close behind with some truly groundbreaking work. In particular, DDB Brussels won Epica’s very first Design Grand Prix with its “Simplified Stories” entry – a streamlined book designed to make reading easier for Alzheimer’s sufferers. AdamandeveDDB won Golds for its “Tiny Dancer” and “Man on the Moon” spots for retailer John Lewis, while DDB Group Germany won Gold for an innovative campaign that used Facebook to combat breast cancer.

TBWA scored no less than 8 Gold awards. Heimat Berlin led the charge with three gold winners: for the Hornbach spot “You’re alive, do you remember?”, the surreal “Way of the Master” for Das Handwerk (a German craft association) and the animated spot “The Letter” for retailer Otto.

TBWA\Istanbul won Gold in the hotly-contested Social category with its anti-homophobia film “Gay Turtle”. TBWA\Raad in the United Emirates scored Gold twice with an innovative print solution for Go Sport, which digitally effaced the heads and bodies of soccer players, leaving just their clothes and boots on the page. “It’s all about the gear,” read the copy. TBWA\Hakuhodo in Japan created the “intelligent parking chair” to promote Nissan’s advanced technology.

BBDO New York also made a big contribution, scooping Agency of the Year with 19 awards including one Gold – for its stylish spot “La Pursuit” for Grey Goose vodka. Other BBDO Golds were the romantic “Sarah and Juan” spot for Extra Gum, from Energy BBDO, and a moving campaign featuring Down Syndrome sufferers working in an animal care centre, from BBDO Russia.

Epica celebrated its 30th edition at the Panama club in Amsterdam on November 17. Epica is the only global creative prize awarded by journalists from the marketing and communications press 

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2016-11-24 00:00:00
EPICA’S 2016 CREATIVE CIRCLE TO DEBATE WHEN ADVERTISING BECOMES “ARTVERTISING” https://www.adforum.com/award-organization/6650180/press-releases/61605/epicas-2016-creative-circle-to-debate-when-advertising-becomes-artvertising https://www.adforum.com/award-organization/6650180/press-releases/61605/epicas-2016-creative-circle-to-debate-when-advertising-becomes-artvertising Leading names from R/GA, BETC and J. Walter Thompson head starry line-up of conference speakers in Amsterdam 

 

Epica has announced the full line-up for its 2016 Creative Circle conference, which will be held at The Panama Club in Amsterdam from 9.30am to 5pm on November 17. 

The subject of the conference is “From Advertising to Artvertising.” What is the purpose of art in today's creative industry? How is it evolving along with our fast-paced and highly-connected culture? What does creativity mean in the digital era?

Appropriately, one of the speakers will be Bas Korsten, executive creative director of J. Walter Thompson Amsterdam, who will speak about his project The Next Rembrandt – a work of art generated by artificial intelligence.

Barry Wacksman, EVP global chief strategy officer of R/GA, will talk about “building brands at the speed of culture”. Stéphane Xiberras, multi-award-winning president and chief creative officer of BETC Paris, will reveal some of the inspirations behind his work. Cecilia Martin, co-founder of Amsterdam-based Lava Lab, will present her branding projects for museums around the world, including the V&A and the Guggenheim.

Danny Rogers, editor-in-chief of the Brand Republic group, will talk about the blurring borders between PR and advertising. Author Thomas Kolster will cover the positive trend of “advertising for good”. And award-winning work from the Gunn Report team will complete the day.

Epica editorial director Mark Tungate commented: “We’ve often heard conversations about whether advertising can ever be considered an art form, so we wanted to go a little deeper into the subject and find out where the two overlap.”

For the full line-up and tickets to the Creative Circle and Epica Awards, go to:

http://www.epica-awards.com/awards/creative_circle/2016

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2016-09-14 00:00:00
Epica announces Olympic Games category https://www.adforum.com/award-organization/6650180/press-releases/61229/epica-announces-olympic-games-category https://www.adforum.com/award-organization/6650180/press-releases/61229/epica-announces-olympic-games-category Epica takes up the torch after Rio to celebrate the best advertising around the 2016 Games 

The Epica Awards have officially launched an Olympic Games category, open to work in any medium inspired by the 2016 Olympic Games in Rio, whether as an official sponsor or a relevant brand.

Film, outdoor, press, digital, case films – all are welcome. But as ever, the originality of the idea and the quality of the execution will be the criteria that separate the competitors from the Olympians.

Epica editorial director Mark Tungate said: “Great sporting events like the Olympics are a magnet for creativity and seem to stir the competitive spirit within brands, even if they’re not direct sponsors. We’ve seen some great ads already and are looking forward to a wonderful array of work to show our jury in November.”

The Epica Awards are open for entries until September 30. Celebrating their 30th birthday this year, the awards are judged by journalists from more than 60 marketing and communications magazines around the world. The jury meeting and ceremony take place in Amsterdam from 14-17 November. 

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2016-09-01 00:00:00
The 30th Epica Awards are open for entries https://www.adforum.com/award-organization/6650180/press-releases/61076/the-30th-epica-awards-are-open-for-entries https://www.adforum.com/award-organization/6650180/press-releases/61076/the-30th-epica-awards-are-open-for-entries The 2016 Epica Awards are now open for entries until September 30. 

This is a very special year as it marks Epica’s 30th anniversary, with a full-day conference and an awards show in Amsterdam on November 17.

As the only global creative awards judged by journalists who write about advertising and marketing, the Epica Awards allow agencies to show their work to a unique group of people who can spread the word about their creative talent.

This year, more than 60 editors and senior journalists will serve on the Epica jury, hailing from Adweek in the US to Werben & Verkaufen in Germany and everywhere in between.

See the full jury member list: http://www.epica-awards.com/awards/jury

As always, every agency that enters will get a free copy of our annual Epica Book – a 400-page bible of creative inspiration.

Call for entries is accessible here: http://www.epica-awards.com/awards/callforentries

 

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2016-08-30 00:00:00
Epica Awards open for 2016 entries https://www.adforum.com/award-organization/6650180/press-releases/60900/epica-awards-open-for-2016-entries https://www.adforum.com/award-organization/6650180/press-releases/60900/epica-awards-open-for-2016-entries The Epica Awards are now open for entries

This will be the Epica Awards 30th year and as the only creative award judged by journalists from the trade press we are proud of our different angle on creativity. More than 60 leading trade press titles for 46 countries. Editors from the likes of Creative Review in the UK and Adweek in the USA make up the jury.

Deadline is September 30th

GOODLUCK

www.epica-awards.com 

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2016-08-25 00:00:00
Out now: Epica Book 29 https://www.adforum.com/award-organization/6650180/press-releases/60938/out-now-epica-book-29 https://www.adforum.com/award-organization/6650180/press-releases/60938/out-now-epica-book-29 The 29th edition of the Epica Book is now available. All entrants to the 2015 Epica Awards will receive a free copy. 

 

From prestigious London publisher Bloomsbury, the Epica Book represents 400 pages of creative inspiration. All the winners and selected high scoring entries are featured, plus exclusive interviews with the grand prix winners – taking you behind the scenes of the creative process.

 

The introduction is by Matt Eastwood, worldwide chief creative officer of J. Walter Thompson. He comments: “The awards are a celebration of curiosity. Judged by journalists; the people whose very profession demands them to be relentlessly curious.”

 

The Epica Book is available from the Epica Awards website, publisher Bloomsbury and selected art and design bookstores around the world.

 

Epica Book 29 features interviews with:

- David Lubars: Chairman and chief creative officer, BBDO

- Ben Tollett: Executive creative director, Adam&eveDDB

- Malcolm Poynton: Global chief creative officer, Cheil

- Masato Kosukegawa: Creative director, Shiseido

- Francesco Bestagno: Creative director, Demner, Merlicek & Bergmann

- Bas Korsten: Executive creative director, J. Walter Thompson Amsterdam

 

Founded in 1987, Epica is the only creative prize awarded by journalists working for marketing and communications magazines around the world. It offers an independent jury and global press coverage. Launched as the first European advertising competition, today it is an international celebration of creativity, attracting thousands of entries from more than 70 countries.

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2016-08-24 00:00:00
Emily Isovitsch joins Epica Awards https://www.adforum.com/award-organization/6650180/press-releases/59649/emily-isovitsch-joins-epica-awards https://www.adforum.com/award-organization/6650180/press-releases/59649/emily-isovitsch-joins-epica-awards Emily Isovitsch has become North American Sales Director of the Epica Awards. Isovitsch is a true awards expert: she was previously executive director of the CLIO Awards and spent nine years as managing director of The One Club. Among her other achievements, she managed, planned and produced The One Show Awards ceremony and was executive producer for the annual diversity job fair and Creative Week NYC.

She commented: “I’m excited to join the Epica team in their 30th year. Their dedication to an unbiased jury is unparalleled in the industry and I look forward to helping them have their best year yet.”

Epica’s Global Sales Director Joe Brooks said: “Emily’s depth of experience makes her a valuable addition to the team. She’ll be an asset to the Epica brand as we continue to raise our profile in the United States.”

Isovitsch is also a dedicated yoga instructor, which helps her maintain a stress-free attitude during busy awards periods.

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2016-07-13 00:00:00