France 3 - "Bet on a murder - La Fôret" Epica Awards 2018

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TitleBet on a murder - La Fôret
BriefLA FORET- BET ON A MURDERER is a live betting second screen experience developed by french TV channel France 3 to promote the launch of its new crime drama : La Forêt. Halfway between an entertainment piece and a live game, it turned a six episodes crime series into an interactive content which enabled the audience to place real bets on the murderer’s identity.In partnership with betting platform Winamax, the experience included an interactive airing of the series, enhanced by betting odds which appeared on screen and evolved in real time depending on the plot and the character’s actions.
Agency
Campaign Bet on a murder
Advertiser France Télévisions
Brand France 3

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