Aldi - "Tomatoes" Epica Awards 2018

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BriefThis campaign uses the press in a new way to refresh a media that many advertisers consider not innovative at all, showing that press is more alive than ever and, also, that there are fresh products at Aldi Supermarkets, something most people didn’t know.Coordinated with the newspapers, they gave us their breaking news just before the close of the presses and we used something that seems exclusive to digital: real time.At 7:00h, over 1M newspapers were on sale with our fresh products wrapped in the same page that´s in the left.
Campaign Fresh Prints
Advertiser Aldi
Brand Aldi

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Date of First Broadcast/Publication Subscribers Only
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Media Type Print
Media Agency Havas Barcelona
Executive Creative Director ..n L...n Subscribers Only
Executive Creative Director R...el Ma....nez Subscribers Only
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Creative Director C...zo Subscribers Only
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Copywriter M...ica M..o Subscribers Only
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