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BriefThis campaign shows that print is alive and well by using it in a fresh way, while also promoting the fresh products at Aldi Supermarkets. It worked by visiting a newspaper's offices to wrap fruit on the spot in an actual page from that day's paper, quickly shoot it, and then turn it into an ad next to the page concerned.
Agency
Campaign Fresh Prints
Advertiser Aldi
Brand Aldi

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Print
Media Agency Havas Barcelona
Executive Creative Director ..n L...n Subscribers Only
Executive Creative Director R...el Ma....nez Subscribers Only
Executive Creative Director m...e ca....lo Subscribers Only
Creative Director Fe....do C...zo Subscribers Only
Creative Director J...e R...ch Subscribers Only
Creative Director E...rd C...l Subscribers Only
Art Director Fe....do C...zo Subscribers Only
Art Director ..x G...r Subscribers Only
Copywriter M...ica M..o Subscribers Only
Copywriter ..n L...n Subscribers Only
Account Management ..a S...r Subscribers Only
Account Management K...a Ro.....uez Subscribers Only
Production Company C...T Subscribers Only
Director of Photography (DOP) P..e P....al Subscribers Only
Agency Producer S..a Cu....do Subscribers Only
Agency Producer R...el Ag....ga Subscribers Only
Chief Creative Officer M...ica M..o Subscribers Only
General Creative Director M...a L...iá Subscribers Only
President of Creative Leadership Europe A...an B...n Subscribers Only