2016 Cannes Lions International Festival of Creativity Award Winners

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2016 Cannes Lions International Festival of Creativity - Grand Prix - Brand Collateral
Design

Life is Electric

AGENCY: Dentsu Inc.
BRAND: Panasonic
CATEGORY: Brand Collateral
AWARD: Grand Prix
ADVERTISER: Panasonic

2016 Cannes Lions International Festival of Creativity - Grand Prix - Integrated Campaign led
Outdoor

Brewtroleum - The Process

AGENCY: Colenso BBDO Auckland
BRAND: DB Export
CATEGORY: Integrated Campaign led
AWARD: Grand Prix
ADVERTISER: DB Breweries Ltd.

2016 Cannes Lions International Festival of Creativity - Grand Prix - Direction
Film Craft

Rule Yourself | Michael Phelps

AGENCY: Droga5
BRAND: Under Armour
CATEGORY: Direction
AWARD: Grand Prix
ADVERTISER: Under Armour

2016 Cannes Lions International Festival of Creativity - Grand Prix - Film: Cinema, TV and Digital Film Content
Pharma

Philips Breathless Choir

AGENCY: Ogilvy UK
BRAND: Philips
CATEGORY: Film: Cinema, TV and Digital Film Content
AWARD: Grand Prix
ADVERTISER: Philips

2016 Cannes Lions International Festival of Creativity - Grand Prix - Fundraising & Advocacy
Health & Wellness

The Alphabet Of Illiteracy

AGENCY: FCB Inferno
BRAND: Pearson
CATEGORY: Fundraising & Advocacy
AWARD: Grand Prix
ADVERTISER: Pearson Education

2016 Cannes Lions International Festival of Creativity - Gold Lion - Guerrilla Marketing & Stunts
Promo & Activation

Do It Yoursef McWhopper

AGENCY: Y&R New Zealand
BRAND: Burger King + Peace One Day
CATEGORY: Guerrilla Marketing & Stunts
AWARD: Gold Lion
ADVERTISER: Burger King + Peace One Day

2016 Cannes Lions International Festival of Creativity - Grand Prix - Use of Integrated Media
Media

Do It Yoursef McWhopper

AGENCY: Y&R New Zealand
BRAND: Burger King + Peace One Day
CATEGORY: Use of Integrated Media
AWARD: Grand Prix
ADVERTISER: Burger King + Peace One Day

2016 Cannes Lions International Festival of Creativity - Grand Prix - Restaurants & Fast Food Chains
Print & Publishing

McWhopper

AGENCY: Y&R New Zealand
BRAND: Burger King + Peace One Day
CATEGORY: Restaurants & Fast Food Chains
AWARD: Grand Prix
ADVERTISER: Burger King + Peace One Day

2016 Cannes Lions International Festival of Creativity - Grand Prix - Innovation in Visual Storytelling and Branded Entertainment
2016 Cannes Lions International Festival of Creativity - Grand Prix - Excellence in Music Video
Entertainment Lion for Music

Formation

AGENCY: PRETTYBIRD
BRAND: Beyonce
CATEGORY: Excellence in Music Video
AWARD: Grand Prix

2016 Cannes Lions International Festival of Creativity - Grand Prix Campaign - Restaurants & Fast Food Chains
Radio

Coloured Weights

AGENCY: Ogilvy & Mather Johannesburg
BRAND: KFC
CATEGORY: Restaurants & Fast Food Chains
AWARD: Grand Prix Campaign

2016 Cannes Lions International Festival of Creativity - Grand Prix Campaign - Restaurants & Fast Food Chains
Radio

Cherry Lip Balm

AGENCY: Ogilvy & Mather Johannesburg
BRAND: KFC
CATEGORY: Restaurants & Fast Food Chains
AWARD: Grand Prix Campaign

2016 Cannes Lions International Festival of Creativity - Grand Prix Campaign - Restaurants & Fast Food Chains
Radio

Claw Thing

AGENCY: Ogilvy & Mather Johannesburg
BRAND: KFC
CATEGORY: Restaurants & Fast Food Chains
AWARD: Grand Prix Campaign

2016 Cannes Lions International Festival of Creativity - Grand Prix Campaign - Restaurants & Fast Food Chains
Radio

Coloured Weights

AGENCY: Ogilvy & Mather Johannesburg
BRAND: KFC
CATEGORY: Restaurants & Fast Food Chains
AWARD: Grand Prix Campaign

2016 Cannes Lions International Festival of Creativity - Silver Lion - Integrated Campaign led by Outdoor
Outdoor

Color Bars

AGENCY: TBWA\Media Arts Lab
BRAND: Apple TV
CATEGORY: Integrated Campaign led by Outdoor
AWARD: Silver Lion
ADVERTISER: Apple Inc.

2016 Cannes Lions International Festival of Creativity - Silver Lion Campaign - Commercial Public Services
2016 Cannes Lions International Festival of Creativity - Silver Lion - Script
Radio

Gravity

AGENCY: Alma
BRAND: Clorox Bleach
CATEGORY: Script
AWARD: Silver Lion

2016 Cannes Lions International Festival of Creativity - Silver Lion - Casting & Performance
Radio

Man

AGENCY: Law & Kenneth Communications
BRAND: Holiday Packages for Senior Citizens
CATEGORY: Casting & Performance
AWARD: Silver Lion
ADVERTISER: Thomas Cook

2016 Cannes Lions International Festival of Creativity - Grand Prix - Creative Effectiveness
Creative Effectiveness

Monty's Christmas (Case Study)

AGENCY: adam&eveDDB
BRAND: John Lewis
CATEGORY: Creative Effectiveness
AWARD: Grand Prix
ADVERTISER: John Lewis

2016 Cannes Lions International Festival of Creativity - Grand Prix - Retail, e-Commerce, Restaurants & Fast Food Chains