The One Club for Creativity, the world's foremost non-profit organization recognizing creative excellence in advertising and design, has announced a partnership with Spotify to serve as exclusive sponsor of the club’s 2020 Portfolio Night All-Stars program.
Long recognized as the world’s largest advertising portfolio review program, Portfolio Night is a fast-paced evening of advice, networking and recruitment that takes place in dozens of cities across the globe on the same date to help the next generation of diverse creative talent to enter the industry. Portfolio Night 2020 takes place globally on May 20 (due to national holidays, the event will happen on June 5 in Mumbai and June 6 in Cairo).
A highlight of this one-of-a-kind program is Portfolio Night All-Stars, where industry professionals from each host city select the single most outstanding young creative in their market with the best portfolio. Last year’s Portfolio Night All-Stars can be found here.
These talented and diverse All-Stars are flown from around the world to New York, courtesy of The One Club, and spend a week working on a creative brief from Spotify. The All-Stars meet with Spotify creative teams for mentoring and feedback on their creative ideas during that time, and present their work to representatives from the brand on the final day.
"Spotify is a global platform with creativity at the core of our mission,” said Alex Bodman, Global Executive Creative Director, Spotify. “We're excited to partner once again with The One Club to help elevate and encourage some of the most exciting young creatives in the world."
“Professional development is one of our four key pillars of programming, and we’re thrilled to have Spotify as a partner to help us bring this program to young creatives around the world,” said Kevin Swanepoel, CEO, The One Club. “Their support and participation in Portfolio Night has a direct, positive impact on future generations of creatives.”
Confirmed Portfolio Night 2020 hosts and cities to date are Alma DDB (Miami), Arnold (Boston), BETC (Paris, Les Magasins généraux, Pantin), Brokaw (Cleveland), Cairo Ad School (Cairo), Carmichael Lynch (Minneapolis), Chicago Portfolio School (Chicago), Círculo de Creativos (Buenos Aires), Clube Criativos de Portugal (Lisbon), DDB Colombia (Bogota), Dieste (Dallas), Dotwell (Shenzhen), Goodby Silverstein & Partners (San Francisco), GTB (Detroit), Happiness Saigon (Ho Chi Minh City), i2mago (Guangzhou), Inbrax (Santiago), Kyoorius (Mumbai), Lanfranco & Cordova (Lima), McGarrah Jessee (Austin), Melbourne Advertising & Design Club (MADC, Melbourne), Publicis (Seattle), Serviceplan (Beijing), Tank (Montréal), Team Dubai/B&W (Dubai), VMLY&R (London and New York) and Zulu Alpha Kilo (Toronto). Additional cities and hosts may be announced soon.
Spotify was named The One Show In-House Agency of the Year last year, as determined by the total number of Pencils won, picking up four One Show Gold Pencils, three Silver, three Bronze and eight Merits. In The One Club’s ADC 98th Annual Awards, Spotify received two Gold Cubes, two Silver, four Bronze and two Merits.
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The One Club for Creativity, producer of The One Show, ADC Annual Awards and Creative Week, is the world's foremost non-profit organization whose mission is to support and celebrate the success of the global creative community. The One Show is a top global awards show for advertising, design and digital marketing, focusing on the creativity of ideas and quality of execution. The global ADC Annual Awards honors creative excellence in craft, design and innovation across all disciplines. Creative Week takes place in New York every May, and is the preeminent festival celebrating the intersection of advertising and the arts.