About Deutscher Direktmarketing Verband
This award is also known by an acronym: "ddp". It rewards directmarketing campaigns in 8 categories: Non-profit, social and culturel organizations; Financial services; Services; Media; Communication and information technology; Manufacturing and industry; Consumer goods; Trade. The creative works are judged on effectivness, strategy, originality and creativity.
For the first time in 2004, the award is opened also to the austrian and swiss agencies