2012 The Loeries Award Winners

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2012 Loerie Awards - Grand Prix - TV & Cinema Commercials - up to 90s
2012 Loerie Awards - Grand Prix - Integrated Campaign
Grand Prix

Be The Coach

AGENCY: Ogilvy & Mather Cape Town
BRAND: Carling Black Label
CATEGORY: Integrated Campaign
AWARD: Grand Prix
ADVERTISER: SABMiller Plc

2012 Loerie Awards - Grand Prix - Radio Commercials - up to 90s
Grand Prix

Cabo

AGENCY: Network BBDO
BRAND: Mercedes-Benz
CATEGORY: Radio Commercials - up to 90s
AWARD: Grand Prix
ADVERTISER: Daimler AG

2012 Loerie Awards - Grand Prix - Radio Commercials - up to 90s
Grand Prix

Reunion

AGENCY: Network BBDO
BRAND: Mercedes-Benz
CATEGORY: Radio Commercials - up to 90s
AWARD: Grand Prix
ADVERTISER: Daimler AG

2012 Loerie Awards - Grand Prix - Radio Commercials - up to 90s
Grand Prix

Boss

AGENCY: Network BBDO
BRAND: Mercedes-Benz
CATEGORY: Radio Commercials - up to 90s
AWARD: Grand Prix
ADVERTISER: Daimler AG

2012 Loerie Awards - Grand Prix - Brand Identity & Collateral Design - Direct & Promotional Mail
2012 Loerie Awards - Grand Prix - Brand Identity & Collateral Design - Direct & Promotional Mail
2012 Loerie Awards - Grand Prix - Brand Identity & Collateral Design - Direct & Promotional Mail
2012 Loerie Awards - Grand Prix - Brand Identity & Collateral Design - Direct & Promotional Mail
2012 Loerie Awards - Grand Prix - Brand Identity & Collateral Design - Direct & Promotional Mail
2012 Loerie Awards - Gold - Direct Mail - Dimensional Mail
Miscellaneous

Braille Burgers

AGENCY: MetropolitanRepublic
BRAND: Wimpy
CATEGORY: Direct Mail - Dimensional Mail
AWARD: Gold
ADVERTISER: Wimpy

2012 Loerie Awards - Campaign Gold - Africa & Middle East - Print & Outdoor Communication
Print & Outdoor

Football

AGENCY: DDB Mozambique
BRAND: Instituto Criança Nosso Futuro
CATEGORY: Africa & Middle East - Print & Outdoor Communication
AWARD: Campaign Gold
ADVERTISER: Instituto Criança Nosso Futuro

2012 Loerie Awards - Campaign Gold - Africa & Middle East - Print & Outdoor Communication
Print & Outdoor

School

AGENCY: DDB Mozambique
BRAND: Instituto Criança Nosso Futuro
CATEGORY: Africa & Middle East - Print & Outdoor Communication
AWARD: Campaign Gold
ADVERTISER: Instituto Criança Nosso Futuro

2012 Loerie Awards - Campaign Gold - Africa & Middle East - Print & Outdoor Communication
Print & Outdoor

Gift

AGENCY: DDB Mozambique
BRAND: Instituto Criança Nosso Futuro
CATEGORY: Africa & Middle East - Print & Outdoor Communication
AWARD: Campaign Gold
ADVERTISER: Instituto Criança Nosso Futuro

2012 Loerie Awards - Campaign Gold - PR Communication Campaign
Miscellaneous

Back at ya

AGENCY: King James
BRAND: Santam
CATEGORY: PR Communication Campaign
AWARD: Campaign Gold
ADVERTISER: Santam

2012 Loerie Awards - Campaign Gold - Digital Mixed-Media Campaign
Miscellaneous

Be The Coach

AGENCY: Ogilvy & Mather Cape Town
BRAND: Carling Black Label
CATEGORY: Digital Mixed-Media Campaign
AWARD: Campaign Gold
ADVERTISER: SABMiller Plc

2012 Loerie Awards - Gold - Branded Mobile Content & Applications
Miscellaneous

Be The Coach

AGENCY: Ogilvy & Mather Cape Town
BRAND: Carling Black Label
CATEGORY: Branded Mobile Content & Applications
AWARD: Gold
ADVERTISER: SABMiller Plc

2012 Loerie Awards - Campaign Gold - Media Innovation - Media Campaign
Miscellaneous

Be The Coach

AGENCY: Ogilvy & Mather Cape Town
BRAND: Carling Black Label
CATEGORY: Media Innovation - Media Campaign
AWARD: Campaign Gold
ADVERTISER: SABMiller Plc

2012 Loerie Awards - Campaign Gold - Sponsorship
Miscellaneous

Be The Coach

AGENCY: Ogilvy & Mather Cape Town
BRAND: Carling Black Label
CATEGORY: Sponsorship
AWARD: Campaign Gold
ADVERTISER: SABMiller Plc

2012 Loerie Awards - Campaign Gold - Newspaper Advertising
Print & Outdoor

Theodore

AGENCY: DDB South Africa
BRAND: McDonald's
CATEGORY: Newspaper Advertising
AWARD: Campaign Gold
ADVERTISER: McDonald's