Sainsbury's - "Sainsbury's Direct Mail" IPA Effectiveness Awards by Institute of Practitioners in Advertising - IPA 2002

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TitleSainsbury's Direct Mail
Campaign Attracting Promotional Customers Without Damaging the Sainsbury's Brand
Advertiser Sainsbury's
Brand Sainsbury's

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Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Direct Mail
MarketSubscribers Only
Creative Director M..k D...ey Subscribers Only
Art Director ..e Subscribers Only
Account Planner A...on Subscribers Only
Advertising Manager K...i R..i Subscribers Only