EFFIE is recognized by agencies and advertisers as the pre-eminent award in the advertising industry. It is the only national award that honors creative achievement in meeting and exceeding advertising objectives. In short, it focuses on effective advertising, advertising that works in the marketplace.
Effie rewards a marketing program:planning, market research, media, creative and account management. It must demonstrate a partnership between agency and client in the creation, management and building of a brand.
It's organize together with the BvA/Dutch advertisers association.