Next 30th April - 2nd May, the #CreativeExpress will bring together online 31 talented young creatives from all over Europe.
Participants will develope creative ideas on The New European Bauhaus project, that calls to imagine beautiful, sustainable and inclusive places to live together after the pandemic.
Renowned creatives will form the mentoring team that will guide the young participants for two and a half days in their process of generating ideas.
31 young talents from 13 different European countries have been selected by their respective local associations, members of the Art Directors Club of Europe (ADCE), to participate in the 10th edition of the #CreativeExpress, an exclusive educational programme that will take place online on the upcoming 30th of April, 1st and 2nd of May.
This edition of the #CreativeExpress workshop will focus on the initiative launched by the European Commission named The New European Bauhaus. The initiative wants to connect the European Green Deal to our way of living. The New European Bauhaus project calls on all Europeans to imagine and build beautiful, sustainable and inclusive places to live together after the pandemic. And this is why ADCE, as oﬃcial partner of the project, is participating on the initiative by inviting the best young European talents to propose ideas to the open call.
The New European Bauhaus is a creative and interdisciplinary movement in the making, and the #CreativeExpress participants, young talents guided by senior professionals, will contribute to propose creative ideas to the important challenges our society is facing. Participants will be working in groups to get ideas on sustainable issues, like how to ﬁnd diﬀerent solutions to reduce CO2 emissions of products and services from diﬀerent sectors (mobility, fashion, food & beverage, entertainment, sports, etc.).
During the 3-days digital boot camp, they will have to crack the brief mentioned above with the help of top senior creatives that will act as mentors throughout the programme. Among them are Creative Express Director Hans-Peter Albrecht (The Wunderwaffe), Bruna Gonzalez, Erik Kessels (KesselsKramer), Charlotte Bufler (The Wunderwaffe), David Torrents (david torrents + alba font), Irina Metneva (Vandog Agency), Hannes Böker (Red Bull), Patsy Haslinger (Gruppe am Park) and Jamshid Alamuti (Neural Jam).
The ﬁnal ideas will be presented live on ADCE YouTube channel on Sunday 2nd May, at 5pm CET. They will also be published at the ADCE website and will be submitted to the New European Bauhaus oﬃcial initiative through their website.
The young creatives come from 13 European countries and have been selected by their respective local associations, members of the ADCE. As in previous editions, the participants are under the age of 28, and have at least two years of experience in the sector. They are:
Andreas Palfinger, Multidisciplinary Designer and Visual Artist (Austria)
Asia Mier Villar, Junior Art Director at VCCP Prague (Czech Republic)
Nina Urminská, Copywriter at McCann Prague (Czech Republic)
Karla Ribelus, Graphic Designer and Art Director at La Ecwador (Estonia)
Mia-Mona Andres, Visual and Digital Designer at Estookin OÜ (Estonia)
Saana Simander, Comms & PR Specialist at TBWA\Helsinki (Finland)
Sanni Wessman, Illustrator & Graphic Designer (Finland)
Anton Baer, Film / Video Director at Keski Agency (Finland)
Lara Ala-Olla, Designer at TBWA\Helsinki (Finland)
Yannic Hefermann, Designer at loved GmbH (Germany)
Nhi Bui, Junior Art Director at thjnk Hamburg GmbH (Germany)
Alina Wessendorf, Copywriter at Havas Düsseldorf (Germany)
Laurenz Breier, Creative Junior Copy at thjnk Hamburg GmbH (Germany)
Cillian Kenny, Junior Copywriter at In the Company of Huskies (Ireland)
Eva Redmond, Art Director at Core (Ireland)
Beatrice Galli, Copywriter at M&CSaatchi Milano (Italy)
Claudia Venturini, Art Director at Innocean Worldwide Italia (Italy)
Paula Kristiana Petersone, Copywriter at Not Perfect (Latvia)
Ieva Vitola, Creative Copywriter at VUCA (Latvia)
Rita Raziūnaitė, Designer at Panevėžio kraštotyros muziejus (Lithuania)
Luis Paladino, Creative Art Director at FCB Lisboa (Portugal)
João Elias, Creative Copywriter at FCB Lisboa (Portugal)
André Cabral, Copywriter at comOn (Portugal)
Susana Martins, Graphic Designer at esad — idea (Portugal)
Irene López Muñoz, Copywriter at Brother Barcelona (Spain)
Gisela Castañé, Art Director at Brother Barcelona (Spain)
Mireia Pascual, Art Director at Brother Barcelona (Spain)
Imad El Rayess, Creative at Habibi UG (Switzerland)
Jessica Rees, Brand Strategy & Creative Strategy at Habibi UG (Switzerland)
Vladislav Minchev, Copywriter at Leo Burnett Ukraine (Ukraine)
Ihor Havrush, Copywriter at Saatchi&Saatchi (Ukraine)
This year’s is the 10th edition of the Creative Express, the second one online, for pandemic reasons. The previous editions of the Creative Express were held in Riga (2019), Lisbon (2018), Rome (2017), Helsinki and Tirol (2015), Munich and Amsterdam (2014) and Innsbruck-Vienna (2013).