When strategy meets creative thinking, the results are extraordinary
GrandPrix Advertising Strategies, the most important award dedicated to brand communication in Italy, celebrates its 27th anniversary and opens to all international agencies that operate in the advertising and strategic communications sectors.
The goals are the growth of the role of advertising strategies in the marketing mix of major corporate investors, creating an international showcase for the best brand strategies, expanding and stimulating the market, providing new creative inspiration and contributing to the discovery and promotion of new talents.
The Grand Gala Finale will be held in Milan on May, 27th in the prestigious scenario of the Barclays Teatro Nazionale, in front of an audience consisting of two thousand people and will be broadcasted as live streaming on Web televisions.
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Unlike all other prizes dedicated to the advertising sector, GrandPrix does not concentrate its attention on pure creativity, but rather on the construction of brand strategies. The awards are therefore handed out by following a defined marketing logic.
Who chooses and gives out the awards – top managers
The quality of the winning campaigns is guaranteed by the Selection Committee, consisting of top managers in the major corporate investors, which will assign the winners in each category: the Winners List.
Involvement of the audience
The entire audience, full of involved and enthusiastic professionals in the sector, votes the Winners List to assign the GrandPrix during the Grand Gala Finale.