About Grupo Consultores / Asociación Española de Anunciantes
The Premios a la Eficacia were born in an attempt to respond to a common need from the advertising sector: to acknowledge the contribution of advertising to the achievement of the advertiser’s business goals.
The Spanish Association of Advertisers / Asociación Española de Anuciantes acts as a federative entity to define and clarify the general outlines and process of the festival : they start with the advertiser’s aim and the agency’s acceptance to carry it out, and then finally the success of the result.
This award is the first one in Spain that focusses on the results obtained thanks to advertising and media action. Whether it concerns notoriety, sales or any other kind of profitability, these results have to respond to the goals previously established by the advertiser, placing efficiency as the main aim of the advertising activity.
The jury is composed of eight outstanding professionals in the advertising community – agencies and advertisers.