Every two months a jury of advertising, public relations, creation and economy judges the best ads in the following categories:
- TV
- cinema
- radio
- press
- specialized press
- outdoor
- direct marketing
- multi supports
The call of entries deadlines are the 10th of the months next to the period: for example, the 10th of March for Jan/Feb.
A final jury decides in Februar of the next year which ads is the Year EDward in each category.