About THE BEST BRAND/EFFIE
"EFFIE/THE BEST BRAND is a national Award annually honoring the major outstanding achievements in the brand value building on the Russian market. It is the only national award presented to recognize the year's most effective campaigns in creation, management and building of a brand.
EFFIE/THE BEST BRAND demonstrates the advertising ability to meet marketing objectives and its crucial role in marketing. It focuses on effective marketing communications and places emphasis on what is really important - marketplace performance."