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TitleMiguel
BriefWith 1.2 million Germans suffering from Alzheimer’s and 3 million expected by 2050, Alzheimer Research is working feverishly to raise funding for a cure. As Alzheimer’s progresses, facial recognition and memories fade, diminishing relationships and leaving many patients isolated and lonely. Through the eyes of an Alzheimer’s patient, cherished relationships become an unsolvable puzzle made of shuffled memories that fade away piece by piece. When you suffer from Alzheimer's it's as if your memories, your everyday life and the people around you become a confused jigsaw puzzle. As Alzheimer’s progresses, facial recognition and memories fade, turning cherished relationships into an unsolvable puzzle.
Agency
Campaign Remember Me
Advertiser Alzheimer Research Initiative
Brand Alzheimer Research Initiative

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