About Institute of Advertising Singapore (IAS)
EFFIE is recognized by agencies and advertisers as the pre-eminent award in the advertising industry. It is the only national award that honors creative achievement in meeting and exceeding advertising objectives. In short, it focuses on effective advertising, advertising that works in the marketplace.
Effie rewards a marketing program:planning, market research, media, creative and account management. It must demonstrate a partnership between agency and client in the creation, management and building of a brand.
May take part the Effie-winning campaigns for Hong Kong, China, New Zealand and Australia and for the other countries the campaigns which have reached high results.