About La Cámara Argentina de Anunciantes
The Argentina Camara de Anunciantes grants since 2003, the annual prize, which are to distinguish to the TV commercials which stand out for effectiveness, defined by a combination of impact and persuasion.
Evaluation: It is realised applying an objective methodology contributed by IPSOS-ASI - company of investigation of market of recognized international trajectory that allows to evaluate the elements that influence in the effectiveness, by means of surveys between usuary consumers.
Frequency: Annual. The period of evaluation is of November to October of every year. Every month, IPSOS-ASI selects the commercial ones of the marks that have more increased their advertising recollection of a measurement to the following one.