Premio Buenos Anuncios

Buenos Aires, Argentina

Basic Info


Contact Information

Av. Belgrano 624 - Piso 3
Buenos Aires C1092AAT
Argentina
Phone: (+54) 1143319360
Email:

La Cámara Argentina de Anunciantes

Av. Belgrano 624 - Piso 3
Buenos Aires C1092AAT
Argentina
Phone: (+54) 1143319360
Email:

About La Cámara Argentina de Anunciantes

The Argentina Camara de Anunciantes grants since 2003, the annual prize, which are to distinguish to the TV commercials which stand out for effectiveness, defined by a combination of impact and persuasion.

Evaluation: It is realised applying an objective methodology contributed by IPSOS-ASI - company of investigation of market of recognized international trajectory that allows to evaluate the elements that influence in the effectiveness, by means of surveys between usuary consumers.

Frequency: Annual. The period of evaluation is of November to October of every year. Every month, IPSOS-ASI selects the commercial ones of the marks that have more increased their advertising recollection of a measurement to the following one.