The Good Report, created in collaboration with The Gunn Report, celebrates the communications that best use creativity to promote sustainability and social responsibility to raise awareness of the world’s major social and environmental issues. Advertising is too often confined to its commercial side; we tend to forget the other part of its role: informing, raising awareness and educating.
No specific recognition is offered to agencies that give time and talent to support the communication of public interest causes. Nonetheless, the commitment of communication professionals to these causes is fundamental; without communication campaigns, good causes couldn’t make themselves known to the majority. We have created «The Good Report» to celebrate the wonderful work and commitment that thousands of agencies are making to support these major causes, in order to further motivate and inspire creativity as well as the production of new campaigns.