The MMA is the world’s leading global non-profit trade association comprised of more than 800 member companies, from nearly fifty countries around the world. MMA Member companies hail from every faction of the mobile media ecosystem. Our consortium includes brand marketers, agencies, enabling technologies, media companies and others.
With more than 2,000 submissions from 30 plus countries received this year, the MMA Global Smarties is the only worldwide mobile marketing awards program. The Smarties showcase the best-of-the-best in mobile marketing and determine new benchmarks for success. These groundbreaking campaigns are then converted into case studies which are incorporated into the largest Case Study Hub for mobile marketing in the world.
Smarties entries are judged on four criteria: strategy, execution, creativity and results. All entries are evaluated by the Smarties Pre-Screening Council, comprised of more than 100 senior-level mobile marketers. The Council determines a short list, which will then be judged by the Global Smarties Jury. Finalists and winners are honored at a Global Smarties Celebration of Talent in September in New York City, during Advertising Week.
Our mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Anchoring the MMA's mission are four core pillars; to cultivate inspiration by driving the innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for the marketing organizations through fostering know-how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and advocacy.