The purpose and core existence of Creativity remains unchanged since its inception in 1970 ~ award and recognize great design from around the world. Creativity International Awards is one of the longest running, independent advertising and graphic design competitions. Open to both students and professionals from around the world Creativity International Awards is judged by a rotating panel of advertising and design professionals who volunteer their time and knowledge without personal agenda or bias. Winning entries are selected for their quality of art, or their advertising impact, or both. There is no bias towards any agency, publication, company, freelancer, city, country or any school or style of design.
As our founder Don Barron did, we believe in award shows. Without them, advertising art would suffocate. They expose the various treatments of many Art Directors at one fell swoop. They encourage evaluation, comparison, and ... criticism. They stimulate new visual viewpoints as they bury old and overworked renderings. They help the Art Director function: to visually update, from day to day if need be, the client's relentlessly rigid demands for more sales.
Creativity strives to be a complete self-promotion vehicle Winners receive certificates, press releases, free icons and self-promotion tools, are featured online and in an app and top tier winners are featured in the traveling exhibit that appears at prominent design conferences and events around the world.
Creativity International is based in Louisville, Kentucky and is a female owned company.
We believe in full transparenecy of our process. Entrants have access to their scores and judge commentary. Being independent, we are not beholden to any organization or company.
Our judging is blind and the work is evaluated on its own merit - not who submitted it.
We also do not have a big party and give everyone trophies so our overhead is low - keeping our entry fees accessible to all level of designers and companies. Who has $500 an entry to spend?
Of course, we have trophies that are available for purchase.