Durex - "Durex Rebrand" by PHNX Tribute 2020

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TitleDurex Rebrand
Agency
Campaign Positive Reality
Advertiser Reckitt Benckiser
Brand Durex
Date of First Broadcast/Publication
Product Durex
Business Sector Contraceptives & Pregnancy Tests
Story On Friday 14th February, we launched a major global rebrand of Durex, giving the world’s favourite 91-year old sex brand an update for a modern world. A world going through seismic changes in sex and sexuality, and where sexual liberation is clashing head on with a sexual recession. The more we see and hear, the more anxiety we feel, leading to 2/3s of us being dissatisfied with our sex lives. So we want to alleviate anxiety and empower people to have better, more satisfying sex lives, whatever, whenever, whoever, and whyever, that means to them, starting by writing a open letter to Valentine's Day.
Media Type Case Study
Length
Advertising Manager Ben Wilson
Advertising Manager Ben Crawley
Advertising Manager Jan Kodakek
Executive Creative Director Elliot Harris
Creative Partner Elliot Harris
Creative Director Lynsey Atkin
Creative Team John Ogunmuyiwa
Managing Partner Ainhoa Wadsworth
Business Director Nick Boyle
Account Director Sophie Amodio
Account Director James Johnstone
Account Manager Bella Macdonald
Strategy Partner Chantelle Begley
Strategy Director Ally Chapman
Strategist Asa Nowers
Programme director Matthew King
Agency Producer Claire Leveille
Agency Producer Stefanie Price
Agency Producer Sarah Wells
Agency Producer Janet Berry
Agency Producer Rianna Johnson